Amazon Sellers Focus on ACOS to Boost Ad Profitability

Amazon Sellers Focus on ACOS to Boost Ad Profitability

This article provides an in-depth analysis of the ACOS metric in Amazon Advertising, highlighting its significance and influencing factors. It emphasizes the importance of ACOS optimization for improving store profitability. The article proposes several ACOS optimization strategies, including optimizing ad placement bids, negating ineffective keywords, and leveraging long-tail keywords. The aim is to assist sellers in achieving refined advertising operations on Amazon, effectively controlling advertising costs, and ultimately enhancing profitability.

01/16/2026 Logistics Encyclopedia
Read More
Materialdriven Facebook Ads Gain Traction in ASC Era

Materialdriven Facebook Ads Gain Traction in ASC Era

In the age of Facebook's Advantage+ Campaign (ASC), creative assets are the key driver. This paper proposes a dual-series testing method for efficiently identifying high-quality creatives, maximizing ROI through bid optimization and audience discovery. We provide customized strategy adjustments for different scenarios, including general product bestsellers and brand websites, helping to improve product testing efficiency. The focus is on leveraging creative optimization within the ASC framework to achieve better campaign performance.

01/15/2026 Logistics Industry Insights
Read More
Aidriven ERP Boosts Supply Chain Efficiency

Aidriven ERP Boosts Supply Chain Efficiency

AI is driving ERP systems to deeply expand into supply chain management. Through data analysis, process automation, and user experience optimization, AI empowers ERP to achieve intelligent demand forecasting, inventory optimization, and transportation management. Businesses need to strike a balance between ERP and specialized supply chain software based on their specific needs to create an efficient and intelligent supply chain. This integration fosters improved decision-making and streamlined operations within the supply chain ecosystem.

01/29/2026 Logistics Industry Insights
Read More
Warehouse Loading&Unloading Efficiency Doubled: Expert Process Breakdown

Warehouse Loading&Unloading Efficiency Doubled: Expert Process Breakdown

This article presents an efficient warehouse loading and unloading operation process that emphasizes safety first. It outlines the responsibilities of unloading staff, the classification and stacking standards for goods, and important considerations for loading operations. By standardizing the operational processes, it ensures the efficiency, safety, and protection of goods throughout the logistics chain, thereby enhancing the company's brand image and market competitiveness.

07/14/2025 Logistics Encyclopedia
Read More
Oriental Selection Shifts From Education to Ecommerce Success

Oriental Selection Shifts From Education to Ecommerce Success

New Oriental Online's rebranding to 'Dongfang Zhenxuan' signals a strategic shift towards live streaming e-commerce. This move has not only boosted the company's market value but also foreshadows a comprehensive brand image upgrade. Dongfang Zhenxuan is actively building a new brand centered around live streaming e-commerce through a self-operated product strategy and diversified expansion. Its future development is worth anticipating.

01/05/2026 Logistics Industry Insights
Read More
Video Recruitment Gains Traction in Talent Acquisition

Video Recruitment Gains Traction in Talent Acquisition

Facing recruitment challenges, companies can try video recruitment strategies. By creating vivid and intuitive recruitment videos, comprehensively showcasing the company's image, culture, and benefits, it effectively enhances job seekers' interest and participation, achieving accurate talent matching, and ultimately improving recruitment efficiency. Choosing the right video creation tools allows even those lacking professional skills to quickly produce high-quality recruitment videos.

02/12/2026 Logistics Industry Insights
Read More
Amazon Sellers Gain Edge with A Premium Content Guide

Amazon Sellers Gain Edge with A Premium Content Guide

Amazon A+ Content is a powerful tool for boosting listing sales and brand image. By using engaging videos, interactive hotspots, beautiful carousels, and detailed comparison charts, sellers can create an immersive shopping experience, improve conversion rates, reduce returns, and build deeper connections with customers. Free to use for eligible sellers, take action now and let A+ Content help you double your sales!

12/31/2025 Logistics Encyclopedia
Read More
Crossborder Ecommerce Streamlines Small Parcel Logistics

Crossborder Ecommerce Streamlines Small Parcel Logistics

This article delves into how cross-border e-commerce can leverage international small packets to reduce logistics costs. It elaborates on three key strategies: packaging innovation, route optimization, and compliant operations. The study details how to overcome dimensional weight restrictions, build a multi-channel flexible routing network, and avoid hidden costs, thereby enhancing the competitiveness of cross-border e-commerce businesses. The importance of refined management and continuous optimization is emphasized as crucial elements for success.

01/05/2026 Logistics
Read More
Augmented Reality Enhances Air Cargo Efficiency Profits

Augmented Reality Enhances Air Cargo Efficiency Profits

This paper explores the potential of Augmented Reality (AR) technology in the air cargo industry, focusing on aircraft loading/unloading and capacity optimization. The study indicates that AR can enhance safety, efficiency, and sustainability by enabling real-time optimization and risk assessment, thereby reducing losses and waste. The article also emphasizes the importance of data sharing and industry collaboration to fully unlock the potential of AR technology and drive innovative development within the air cargo sector.

01/05/2026 Logistics Industry Insights
Read More
Ebay Sellers Gain Edge with Promoted Listings Guide

Ebay Sellers Gain Edge with Promoted Listings Guide

This article details the setup process, core techniques, and optimization strategies for eBay paid promotions. It covers ad rate settings, keyword selection, listing optimization, A/B testing, and performance monitoring. The aim is to help eBay sellers increase product visibility and boost sales, thereby gaining an edge in the highly competitive cross-border e-commerce market. The guide provides actionable insights to maximize the effectiveness of paid advertising campaigns and achieve a higher return on investment.

01/04/2026 Logistics Encyclopedia
Read More