Amazon Sellers Struggle With Rising Ad Costs Postholiday Sales

Amazon Sellers Struggle With Rising Ad Costs Postholiday Sales

During Black Friday and Cyber Monday, Amazon sellers often face the problem of rapid ad budget depletion with slow order growth. This article analyzes the performance differences between new and established listings under varying budgets. It reveals that increased budgets can lead to less targeted traffic and a decrease in organic orders. The article suggests sellers adjust bidding strategies based on the product lifecycle stage, emphasize product competitiveness, and take a rational approach to advertising by focusing on the product itself. Ultimately, product quality and relevance are key to success.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Weigh West Vs East Coast Warehousing Costs

Amazon Sellers Weigh West Vs East Coast Warehousing Costs

Amazon sellers need to consider factors like geographical location, warehousing costs, and market coverage when choosing between East Coast and West Coast warehouses. The West Coast is suitable for goods imported from Asia, those with lower time sensitivity, and those prioritizing cost control. The East Coast is better for quickly delivering high-value items to the East Coast. By leveraging data analysis, sellers can select the optimal solution based on their specific business characteristics, ultimately maximizing profits. This strategic decision is crucial for efficient supply chain management and achieving a competitive edge.

01/08/2026 Logistics Encyclopedia
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Gambia Revenue Authority Leads HR Modernization in West Africa

Gambia Revenue Authority Leads HR Modernization in West Africa

The World Customs Organization (WCO), through the West Africa Customs Administration Modernization (WACAM) project, is supporting the Gambia Revenue Authority (GRA) in implementing a competency-based human resource management model. A WCO expert team reviewed GRA's HR management tools and provided recommendations for improvement and an implementation plan. GRA is expected to become a benchmark in human resource management in the West and Central African region, offering valuable lessons for other countries. This initiative aims to enhance efficiency and effectiveness within the GRA through strategic human resource development.

01/07/2026 Customs Knowledge
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Douyin Shops mall Recommendation Boosts Singleproduct Traffic

Douyin Shops mall Recommendation Boosts Singleproduct Traffic

This article provides an in-depth analysis of the "Mall Recommendation Analysis" feature in Douyin Shop, offering merchants a precise product selection strategy based on platform big data. By analyzing exposed products, learning from and differentiating product selection, and paying attention to product entry into the pool, it helps merchants efficiently acquire organic traffic and improve store performance. It also emphasizes the importance of multi-channel product selection and product optimization, aiming to help merchants stand out in the competitive e-commerce environment. This feature empowers businesses to make data-driven decisions for optimal product choices.

01/04/2026 Logistics Industry Insights
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Dynamic Vs Residential Proxies Key Differences Explained

Dynamic Vs Residential Proxies Key Differences Explained

This article provides a clear explanation of the differences between dynamic residential IPs and dynamic IPs, as well as the selection strategies for residential IP proxies versus data center IP proxies. By comparing IP sources, application scenarios, advantages, and disadvantages, it helps readers choose the appropriate proxy service based on their needs. The article also emphasizes the importance of using proxy IPs legally and compliantly. The aim is to guide users in making informed decisions regarding proxy IP usage, ensuring they select the best option for their specific requirements while adhering to ethical and legal guidelines.

01/07/2026 Logistics Encyclopedia
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CMA CGM Adds Peak Season Surcharge on Nordicus Shipments

CMA CGM Adds Peak Season Surcharge on Nordicus Shipments

CMA CGM Group has announced a peak season surcharge on cargo transported from Northern Europe to the United States. The fee is set at $150 for a 20-foot container, and $300 for both 40-foot and 45-foot containers. Additionally, the charges vary depending on the type of container, prompting cargo owners to stay vigilant regarding these changes.

08/04/2025 Logistics
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Shanghai Imports Face Rising Cargo Shortages Experts Advise

Shanghai Imports Face Rising Cargo Shortages Experts Advise

This paper focuses on import tally in Shanghai, specifically addressing shortage issues for both full container load (FCL) and less than container load (LCL) shipments. It provides a detailed interpretation of the tally process, key considerations, and corresponding strategies. The importance of external packaging inspection and damage recording is emphasized, highlighting the crucial role of tally reports in subsequent claims. This helps importers mitigate risks associated with cargo shortages during the import process.

08/23/2025 Logistics Encyclopedia
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Maersk Boosts Benin Trade with Improved Logistics

Maersk Boosts Benin Trade with Improved Logistics

Maersk offers a comprehensive guide to Benin's import and export trade, highlighting key information, import ban updates, and a new digital booking service designed to help Benin businesses efficiently expand globally. As a trusted logistics partner, Maersk leverages its expert team, global network, and advanced technology to help businesses succeed in the global market. This guide provides valuable insights and tools for navigating the complexities of international trade with Benin, ensuring smooth and efficient supply chain operations.

09/28/2025 Logistics
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Gelendzhik Airport Expands As Black Sea Travel Hub

Gelendzhik Airport Expands As Black Sea Travel Hub

Gelendzhik Airport (GDZ) is a vital hub connecting the Russian heartland to the Black Sea resort city of Gelendzhik. Boasting modern facilities and a prime location, it accommodates a variety of aircraft types. The airport primarily operates domestic passenger and cargo routes within Russia, providing convenient and efficient services for both business and leisure travelers, as well as cargo operators. It plays a significant role in supporting tourism and trade in the Black Sea region.

09/26/2025 Airport Codes
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