Tiktok Expands Livestream Commerce in North America Amid Challenges

Tiktok Expands Livestream Commerce in North America Amid Challenges

The booming pre-sale of Double Eleven in China indicates the huge potential of live-streaming e-commerce. TikTok is actively expanding into overseas markets, aiming to replicate the Douyin model. While the North American live-streaming e-commerce market presents challenges, its potential is considerable. Cross-border sellers should explore live-streaming, localize operations, and pay attention to platform trends. Japanese sellers face exchange rate difficulties and need to focus on policies, control costs, and maintain a long-term perspective.

01/04/2026 Logistics Industry Insights
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Amazon Expands in South Korea Amid Influencer Marketing Boom

Amazon Expands in South Korea Amid Influencer Marketing Boom

This article analyzes Amazon's rise in the South Korean eCommerce market, its influencer marketing strategies, and the surge in brand registrations. It also touches upon the Indonesian eCommerce landscape and TikTok's measures to protect young users. The article highlights the accelerated globalization of eCommerce, continuous innovation in marketing models, and the growing importance of corporate social responsibility. Cross-border eCommerce sellers need to closely monitor market changes and adjust their business strategies accordingly.

01/04/2026 Logistics Industry Insights
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UK Sees Surge in Secondhand and Ecofriendly Ebay Sales

UK Sees Surge in Secondhand and Ecofriendly Ebay Sales

Research on eBay UK reveals that secondhand and eco-friendly products are emerging as new e-commerce hotspots. Consumers are increasingly prioritizing product reuse and environmental attributes. Sustainable packaging and localized operations are becoming key. Sellers should optimize product lines, highlight environmental features, and improve packaging to seize opportunities and achieve performance growth. Focus on appealing to environmentally conscious consumers by showcasing the lifespan and reusability of items. Consider offering refurbished or pre-owned options to cater to this growing demand.

01/04/2026 Logistics Industry Insights
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Amazon Removes Thousands of Sellers in Brand Registry Crackdown

Amazon Removes Thousands of Sellers in Brand Registry Crackdown

Amazon sellers are currently experiencing a wave of brand removals, affecting thousands of brands. The primary suspected cause is inconsistencies between the trademark registration entity and the store entity. Sellers are advised to remain calm, avoid hasty appeals, closely monitor industry trends, and immediately self-check their store's brand information. Furthermore, it's crucial to prioritize brand compliance and adhere to Amazon's brand policies to mitigate future risks and ensure account stability.

01/04/2026 Logistics Industry Insights
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Ecommerce Giants Thrive in IPO Boom Amid Branding Focus

Ecommerce Giants Thrive in IPO Boom Amid Branding Focus

Despite challenges, many cross-border e-commerce sellers are pursuing IPOs, exceeding $5 billion in total revenue. Branding is crucial for success, with factory transitions to DTC brands proving to be a viable path. The cross-border e-commerce market is vast, with significant opportunities in emerging markets like Latin America and through product category innovation. These factors contribute to the continued interest and growth potential within the industry, even amidst global economic uncertainties.

01/04/2026 Logistics Industry Insights
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Zendure Startup Secures Funding in Competitive Energy Storage Market

Zendure Startup Secures Funding in Competitive Energy Storage Market

Zendure successfully completed its financing through four key strategies: differentiated products, crowdfunding, multi-channel distribution, and social media marketing. Its experience offers valuable insights for other energy storage brands. These include a user-centric approach, differentiation in a competitive market, prioritizing user interaction and engagement, adopting a multi-channel distribution strategy, and leveraging social media marketing for brand building and customer acquisition. By focusing on these aspects, other brands can potentially replicate Zendure's success in attracting investment and building a loyal customer base.

01/04/2026 Logistics Industry Insights
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Amazon Eases Policies to Expand Seller Access in Europe

Amazon Eases Policies to Expand Seller Access in Europe

Amazon Europe has released several favorable policies, including upgrading the Export Program to over 30 countries, adjusting sales commissions to reduce costs, and optimizing the return policy for customized products to protect seller rights. It is recommended that sellers actively expand export businesses, optimize product structures, improve customized services, and refine operations to seize opportunities and succeed in the European market. These changes aim to make selling on Amazon Europe more attractive and profitable for sellers who adapt to the new conditions.

01/04/2026 Logistics Industry Insights
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Amazon Sellers in Europe Hit by Trademark Fraud Scheme

Amazon Sellers in Europe Hit by Trademark Fraud Scheme

Recently, Amazon European sellers experienced a large-scale listing removal event, suspected to be triggered by malicious complaints due to "OIMG" trademark abuse. This incident is similar to the previous "Closhion" event, highlighting the severity of malicious competition in the cross-border e-commerce sector. Sellers should actively appeal to protect their rights and interests. The industry needs to strengthen supervision and self-discipline to build a healthy and orderly e-commerce ecosystem. This incident underscores the vulnerability of sellers to malicious attacks and the need for robust protection mechanisms.

01/04/2026 Logistics Industry Insights
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Influencer Marketing Key to Brand Growth in Digital Era

Influencer Marketing Key to Brand Growth in Digital Era

This article delves into the essence and value of influencer marketing, emphasizing the power of trust endorsement. It explains how to accurately select influencers and differentiate influencer marketing from affiliate marketing. Furthermore, it explores the added value of influencer marketing in enhancing SEO and shaping brand image, proposing marketing strategies for different platforms. Finally, it highlights the importance of integrated marketing and how to improve influencer marketing skills through continuous learning and optimization, helping brands achieve growth in the social media era.

01/04/2026 Logistics Industry Insights
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