Amazon Sellers Cut Ad Costs with Negative ASIN Targeting

Amazon Sellers Cut Ad Costs with Negative ASIN Targeting

Amazon PPC has undergone a significant upgrade with the introduction of Negative ASIN and product targeting features, enabling sellers to precisely control ad placements and prevent wasted ad spend. This article details how to leverage these features to improve conversion rates, click-through rates, and ACOS. It also shares strategies and techniques for large-scale implementation of negative products, helping sellers maximize advertising effectiveness and achieve optimal campaign performance by precisely targeting or excluding specific products from their PPC campaigns.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Adopt Split Shipments to Cut Inventory Costs

Amazon Sellers Adopt Split Shipments to Cut Inventory Costs

Amazon's frequent inventory splitting increases seller operating costs. This article analyzes Amazon's inventory placement logic and provides practical consolidation strategies, such as single-box single-SKU, uniform box specifications, and integer shipments, to help you minimize inventory splitting, reduce first-leg shipping costs, and increase profit margins. It also reminds sellers to pay attention to inventory balance to avoid the impact of stock-outs on sales, ultimately achieving cost reduction and efficiency improvement.

12/30/2025 Logistics
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Amazon Startup Costs and Financial Planning Guide for Sellers

Amazon Startup Costs and Financial Planning Guide for Sellers

This article, from a data analyst's perspective, provides an in-depth analysis of various costs associated with launching an Amazon business. It covers startup capital, operating expenses, the differences between sea and air freight, product testing strategies, and financial planning. The article emphasizes that Amazon operations eventually transition to an asset-heavy model and offers risk management strategies. The aim is to help readers make rational assessments and embark on a stable cross-border e-commerce journey.

12/30/2025 Logistics Industry Insights
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Shipping Costs Rise As Logistics Experts Urge Smarter Strategies

Shipping Costs Rise As Logistics Experts Urge Smarter Strategies

Shipware experts delve into the current state of the parcel shipping market, freight pricing, peak season prospects, and tariff impacts on the LM Podcast. They advise businesses to strengthen data analysis, optimize logistics processes, diversify partnerships, actively negotiate, and pay attention to policy changes to navigate the complex and volatile logistics market. By taking these steps, companies can effectively control costs and maximize profits in the face of ongoing challenges and fluctuations in the shipping landscape.

01/07/2026 Logistics Industry Insights
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Longhaul Budget Airlines Face Growth Challenges Amid Rising Costs

Longhaul Budget Airlines Face Growth Challenges Amid Rising Costs

Long-haul low-cost airlines face both opportunities and challenges. Family-style operations and filling niche markets are their survival strategies, while economies of scale and cost control are crucial for success. Despite numerous difficulties, long-haul low-cost airlines are unlikely to disappear and still have room for development in the future. Their ability to adapt to market demands and maintain a competitive cost structure will determine their long-term viability.

01/07/2026 Airlines
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Ecommerce Sellers Weigh Courier Insurance Costs for Global Shipping

Ecommerce Sellers Weigh Courier Insurance Costs for Global Shipping

While not mandatory, international express insurance is crucial for cross-border e-commerce sellers. This article analyzes whether purchasing insurance is necessary for high-value goods, low-value goods, and high-risk transportation scenarios. It also reminds sellers to pay attention to insurance claim rules, helping them make more informed decisions and reduce international logistics risks. Understanding when and how to utilize shipping insurance can significantly mitigate potential financial losses associated with damage, loss, or delays during transit, contributing to a more secure and profitable cross-border business.

01/15/2026 Logistics Encyclopedia
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Claval Cuts Logistics Costs Six Figures with Mobile Measurement

Claval Cuts Logistics Costs Six Figures with Mobile Measurement

Cla-Val modernized its shipping process by implementing MobileDemand's xDIM and xScale systems. This solution utilizes mobile dimensioning and photographic documentation to effectively reduce shipping errors, customer disputes, and carrier surcharges. The implementation saves the company over six figures annually and significantly improves shipping efficiency. By leveraging mobile measurement, Cla-Val achieved better logistics optimization and tighter cost control within their transportation operations.

01/15/2026 Logistics
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Air Vs Sea Comparing Global Shipping Costs for Businesses

Air Vs Sea Comparing Global Shipping Costs for Businesses

Cross-border e-commerce businesses often struggle to choose between air and sea freight. This article provides a detailed comparison of the costs and transit times associated with each method, offering precise shipping solutions for varying cargo volumes. It analyzes factors like cargo value, additional costs, and hybrid options to help businesses make optimal decisions. The goal is to achieve a win-win scenario by balancing cost-effectiveness and efficiency in their cross-border logistics strategy, ultimately maximizing profitability and customer satisfaction.

01/15/2026 Logistics Encyclopedia
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Sea Vs Air Shipping Costs and Transit Times Compared

Sea Vs Air Shipping Costs and Transit Times Compared

International shipping and air freight each have their advantages. Sea freight offers lower costs but slower transit times, making it suitable for large volumes of goods with less time sensitivity. Air freight provides faster delivery but at a higher cost, ideal for small, urgent, or high-value items. Businesses should carefully consider factors such as the characteristics of the goods, required delivery time, and budget constraints to select the most appropriate transportation method. This strategic decision optimizes efficiency and cost-effectiveness in cross-border logistics.

01/15/2026 Logistics Encyclopedia
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Home Improvement Firms Cut Ad Costs with Targeted Strategies

Home Improvement Firms Cut Ad Costs with Targeted Strategies

ByteDance's Ocean Engine released a benchmark case study collection for the home furnishing industry's search ads. By analyzing successful cases from home improvement platforms and interior design companies, it reveals the advantages of a combined strategy: "Smart Bidding Solutions + Blue Ocean Keywords + Smart Image & Text + Effective Search Investment." This strategy effectively lowers the operational barrier, precisely reaches high-intent users, and meets diverse display needs. Ultimately, it achieves rapid scaling, traffic dominance, and controllable costs for advertisers in the home furnishing sector.

01/15/2026 Logistics Industry Insights
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