Amazon Reverses Brand Licensing Policy Disrupts Sellers Before Holidays

Amazon Reverses Brand Licensing Policy Disrupts Sellers Before Holidays

Amazon's sudden termination of the third-party brand licensing program has left many sellers facing inventory glut. This decision may be related to antitrust investigations, controversies surrounding Amazon's own brands, and the platform's ecosystem balance. While this presents opportunities for ordinary sellers, they need to strengthen brand building, diversify operations, and pay close attention to platform policies to thrive in cross-border e-commerce. The change emphasizes the importance of independent branding and adaptability for sellers navigating the evolving Amazon marketplace.

01/04/2026 Logistics Industry Insights
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Southeast Asias Ecommerce Faces Disruption with Plugos D2C Push

Southeast Asias Ecommerce Faces Disruption with Plugos D2C Push

Singapore-based eCommerce SaaS platform Plugo has raised $9 million in Series A funding to help D2C brands build independent online stores in Southeast Asia, aiming to challenge Shopify. Plugo will initially launch in Indonesia before expanding across Southeast Asia. The platform provides tools and infrastructure for brands to create and manage their own online presence, offering an alternative to relying solely on marketplaces or existing eCommerce platforms. This funding will accelerate Plugo's growth and product development in the region.

01/06/2026 Logistics Industry Insights
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Amazon Upgrades Analytics for Better Keyword Targeting in Listings

Amazon Upgrades Analytics for Better Keyword Targeting in Listings

Amazon's Brand Analytics has been upgraded with the introduction of ASIN View, empowering sellers to precisely target listing keywords, optimize ad campaigns, and boost organic traffic conversion. This feature allows independent analysis of keyword impact on different ASINs, measurement of 'clicks without conversion' keywords, expansion of listing traffic keywords, and negation of ineffective keywords. This enables refined operations, ultimately leading to increased sales and improved performance on the Amazon platform. It provides granular insights for better decision-making and enhanced campaign effectiveness.

01/06/2026 Logistics Industry Insights
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Xxxlutz Buys Home24 to Expand European Furniture Reach

Xxxlutz Buys Home24 to Expand European Furniture Reach

Austrian furniture retail giant XXXLutz announced the acquisition of Home24, Europe's largest online furniture store, aiming to provide long-term financial support for its growth strategy. Home24 will maintain independent operations with its existing management team. This acquisition signals an acceleration of online-offline integration in the furniture industry, potentially reshaping the future landscape. The move reflects a growing trend of established retailers bolstering their online presence through strategic acquisitions, consolidating market share, and capitalizing on the evolving consumer shopping habits.

01/06/2026 Logistics Industry Insights
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Europes Heating Market Slows Leaving Sellers With Excess Stock

Europes Heating Market Slows Leaving Sellers With Excess Stock

The myth of exploding sales in the European heating market has burst, prompting reflection from cross-border sellers. This article analyzes the reasons behind the shift from high demand to overstocking and offers advice on how to avoid pitfalls, including maintaining independent thinking, conducting in-depth market research, proactively planning product selection, flexibly adjusting strategies, and building core competitiveness. It emphasizes the importance of a forward-looking market sense to seize opportunities in the competitive cross-border e-commerce landscape.

01/05/2026 Logistics Industry Insights
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Yowants Star Matrix Boosts Cecilia Cheungs Ecommerce Success

Yowants Star Matrix Boosts Cecilia Cheungs Ecommerce Success

Zhang Baizhi's first live streaming e-commerce show, powered by Yaowang Technology, exceeded 100 million, demonstrating the huge potential of combining celebrity effect and professional operation. Yaowang Technology has achieved efficient traffic monetization by building a celebrity anchor matrix and supplementing it with refined operation. Its dual-track strategy of "independent IP" and "personal IP" also provides new development ideas for the industry. However, the standardized development of celebrity live streaming is still a key area to focus on in the future.

01/04/2026 Logistics Industry Insights
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Amazon UK Sellers Concerned Over PO Box Address Policy

Amazon UK Sellers Concerned Over PO Box Address Policy

Cross-border e-commerce sellers should be wary of the risk of UK local account entity addresses suddenly changing to PO Boxes, which can lead to association and store closure. King Kong Cross-border offers customized UK local accounts with 100% genuine addresses, independent legal entities, and guaranteed KYC approval, ensuring safe store operation. Avoid potential risks by using a verified and compliant UK entity address. This service helps maintain account integrity and prevents disruptions to your cross-border business.

12/31/2025 Logistics Industry Insights
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Fingerprint Browsers Transform Ecommerce Multiaccount Security

Fingerprint Browsers Transform Ecommerce Multiaccount Security

Worried about the association risks of multi-account operation in cross-border e-commerce? Fingerprint browsers effectively prevent account association by simulating independent browser environments. BitBrowser further offers RPA automation and team collaboration features, facilitating efficient and secure multi-account management. This article details the principles and advantages of fingerprint browsers, as well as the features and usage of BitBrowser, helping you eliminate account association risks. It emphasizes the importance of secure and efficient multi-account management for cross-border e-commerce businesses.

12/30/2025 Logistics Encyclopedia
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Streamlining Customs Clearance for Detained Port Goods

Streamlining Customs Clearance for Detained Port Goods

The handling process for cargo detained in the port area but not yet transferred to the anti-smuggling department involves submitting a statement of circumstances, applying for re-inspection, on-site communication, accepting suggestions, and re-declaring. The key is to actively communicate with customs authorities, seek their understanding and support, and complete the relevant procedures as soon as possible to minimize detention costs. Proactive engagement and timely action are crucial to resolving the issue efficiently and mitigating potential financial losses associated with prolonged cargo detention.

09/26/2025 Customs Knowledge
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Guide to HS Codes for Plastic and Metal Ornaments

Guide to HS Codes for Plastic and Metal Ornaments

This article provides a detailed interpretation of HS code classification for small sculptures and ornaments made of plastics and base metals. It offers precise code selection and declaration element guidance based on different materials and processes. The article emphasizes adherence to on-site customs clearance requirements, assisting companies in completing export customs declarations compliantly and efficiently. It helps businesses navigate the complexities of HS code classification for these specific types of goods, ensuring accurate declarations and smooth export processes, ultimately reducing the risk of delays and penalties.

09/26/2025 HS Code Query
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