Meesho Aims to Shed Discount Image Attract Brands in India

Meesho Aims to Shed Discount Image Attract Brands in India

Meesho's rise in the Indian e-commerce market is marked by downloads surpassing Amazon and Flipkart. The company is now striving to shed its low-price image and venture into branded product categories. This transition presents both significant challenges and opportunities. While its initial success was built on affordability, attracting higher-spending customers and competing with established players in the branded goods sector will require strategic shifts in marketing, product selection, and overall brand perception. The Indian e-commerce landscape is becoming increasingly competitive, making Meesho's evolution crucial for long-term success.

01/05/2026 Logistics Industry Insights
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Kelloggs Teams with Varaha to Boost Regenerative Farming in India

Kelloggs Teams with Varaha to Boost Regenerative Farming in India

Food giant Kellogg's is partnering with Varaha to implement regenerative agriculture practices on corn farms in India, aiming to reduce carbon emissions within its supply chain. The project focuses on 'insetting,' improving soil health, reducing fertilizer use, and increasing crop yields. This initiative supports Kellogg's goal of achieving net-zero greenhouse gas emissions by 2050 and sets a sustainable development example for the industry. By focusing on internal offsets, Kellogg's is actively working to mitigate its environmental impact at the source.

01/08/2026 Logistics Industry Insights
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India Emerges As Key Player in Global Supply Chain Shift

India Emerges As Key Player in Global Supply Chain Shift

The global supply chain is being reshaped, and India is attracting the attention of global companies with its demographic dividend, improved business environment, and strategic location. Logistics giants like UPS and FedEx are increasing their investment and footprint in India. Despite challenges such as infrastructure and regulations, India has enormous potential and is expected to become an important pole in the global supply chain. The trade changes expected by 2025 suggest that companies need to be resilient and adaptable to thrive in this evolving landscape.

01/19/2026 Logistics Industry Insights
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US Air Freight Enhances Crossborder Efficiency

US Air Freight Enhances Crossborder Efficiency

This article analyzes how the air freight service in the United States achieves high efficiency in cross-border transport through effective integration of air transportation and last-mile delivery, intelligent processing of customs clearance, dynamic routing algorithms, and comprehensive data management across the entire supply chain.

08/04/2025 Logistics Encyclopedia
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Urumqireza Freight Route Boosts Crossborder Ecommerce

Urumqireza Freight Route Boosts Crossborder Ecommerce

The international freight route from Urumqi to Tehran has resumed strongly, operating once a week, marking the opening of a new channel for cross-border e-commerce. In the past four months, the freight volume at Urumqi's air port has surged by 522.2%, providing vast development opportunities for international e-commerce.

05/26/2025 Logistics
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Taipeishanghai Air Freight Boosts Crossstrait Logistics

Taipeishanghai Air Freight Boosts Crossstrait Logistics

This paper focuses on air freight pallet services from Taipei to Shanghai, using Willy International Enterprise Co., Ltd. as an example. It analyzes the operational model, service characteristics, and core competitiveness of dedicated cross-strait logistics lines. These services encompass various transportation modes, emphasizing timeliness, competitive pricing, and professional service. They provide crucial support for cross-strait trade, offering efficient and reliable solutions for businesses requiring fast and cost-effective shipping between Taiwan and mainland China. The case study highlights the key factors contributing to the success of such logistics operations.

08/21/2025 Logistics
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BNSF Launches Faster Latohouston Freight Service

BNSF Launches Faster Latohouston Freight Service

BNSF Railway has launched an accelerated freight service from Los Angeles to Houston, reducing transit times by 24 to 48 hours. This service aims to optimize supply chains and promote environmental sustainability, showcasing BNSF's ongoing efforts to expand transportation capabilities.

09/16/2025 Logistics
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Global Freight Forwarders Streamline Doortodoor Logistics

Global Freight Forwarders Streamline Doortodoor Logistics

This article analyzes the core mechanisms of the international freight forwarding 'door-to-door' service, including centralized responsibility, intelligent logistics combinations, and digital control. It emphasizes how this service enhances cross-border transportation efficiency and suggests that businesses choose suitable logistics solutions through professional consultants and comparison platforms.

09/15/2025 Logistics Encyclopedia
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Cargo Insurance Brokers Ensure Freight Protection

Cargo Insurance Brokers Ensure Freight Protection

Cargo insurance brokers are specialized service providers relying on the insurance market. By deeply understanding client needs, they tailor cargo insurance solutions. They assist clients in selecting appropriate insurance products, offer professional guidance, and enhance claims efficiency, making them essential partners in ensuring the safety of cargo transport.

08/08/2025 Logistics Encyclopedia
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Nvoccs Pivot Global Ocean Freight Logistics

Nvoccs Pivot Global Ocean Freight Logistics

This article introduces the definition of Non-Vessel Operating Common Carriers (NVOCC) and their crucial role in international freight transportation. It emphasizes their dual identity and cooperation with traditional Vessel Operating Common Carriers (VOCC). The article discusses the importance of NVOCC in reducing logistics costs for businesses and enhancing supply chain efficiency.

08/05/2025 Logistics Encyclopedia
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