Amazon Sellers Boost ROI with Offplatform Ad Attribution

Amazon Sellers Boost ROI with Offplatform Ad Attribution

Amazon Attribution is a powerful tool for brand sellers to track and optimize the performance of their off-Amazon advertising. By accurately measuring conversion rates across different advertising channels, optimizing ad strategies, and gaining insights into customer behavior, it helps sellers improve advertising ROI and break through growth bottlenecks. Additionally, sellers can earn up to 10% in referral bonuses, accelerating non-Amazon marketing growth. Mastering Amazon Attribution is a key factor for sellers to gain a competitive edge.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Hit by Black Friday Listing Suspensions Sales Drops

Amazon Sellers Hit by Black Friday Listing Suspensions Sales Drops

After the Amazon Black Friday promotion, sellers face challenges like sales decline and product listing removal. This article emphasizes the importance of reviewing the event. It recommends sellers handle after-sales service, conduct inventory checks, analyze competitor data, and comprehensively review operational processes. By optimizing operational strategies, sellers can achieve performance growth in adversity and lay a solid foundation for future development. This includes identifying areas for improvement and implementing changes to enhance future campaigns.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Leverage Tacos to Boost Brand Growth

Amazon Sellers Leverage Tacos to Boost Brand Growth

This article delves into the significance of TACoS (Total Advertising Cost of Sales) on Amazon, emphasizing its strategic importance as a metric for measuring the relationship between advertising spend and overall sales for long-term brand growth. By analyzing TACoS trends, it provides sellers with practical advice on optimizing advertising strategies and enhancing brand value, ultimately helping brands achieve sustainable growth in the Amazon marketplace. Understanding and managing TACoS is crucial for efficient ad spending and maximizing return on investment, leading to improved profitability and brand recognition.

01/04/2026 Logistics Industry Insights
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Naver Challenges Coupang with New Delivery Guarantee in South Korea

Naver Challenges Coupang with New Delivery Guarantee in South Korea

South Korean e-commerce giant Naver launched the "Arrival Guarantee" service, challenging Coupang's fast delivery advantage. Naver relies on its "Four-Party Logistics" system, while Coupang leverages its self-built logistics network. The two companies are engaged in fierce competition in the e-commerce market. The future landscape remains uncertain as Naver aims to compete with Coupang's dominance through guaranteed delivery times and potentially lower costs leveraging its existing logistics partnerships.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Grapple With Frozen Funds Suspension Threats

Amazon Sellers Grapple With Frozen Funds Suspension Threats

Amazon sellers see a glimmer of hope as frozen funds terms may be overturned. However, a new wave of account sweeps raises concerns about potential collateral damage. This article analyzes successful cases, revealing the challenges and opportunities in pursuing rights. It provides comprehensive risk prevention and response strategies to help sellers seize opportunities for explosive growth and achieve sustainable development amidst the e-commerce downturn. Sellers need to be vigilant and proactive in protecting their accounts and navigating the evolving landscape of Amazon's policies and enforcement.

01/04/2026 Logistics Industry Insights
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Chinese Sellers Gain Traction on Walmart Rivaling Amazon

Chinese Sellers Gain Traction on Walmart Rivaling Amazon

The proportion of Chinese sellers on Walmart's e-commerce platform is rapidly increasing, now exceeding half of new sellers. While US sellers still dominate, the rise of Chinese sellers may reshape the competitive landscape between Walmart and Amazon. Walmart is actively pursuing various strategies to catch up with Amazon, but it maintains stricter requirements for seller onboarding. This shift highlights the growing influence of Chinese sellers in the global e-commerce market and the intensifying competition among major platforms.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Warned to Avoid Common Pitfalls for Success

Amazon Sellers Warned to Avoid Common Pitfalls for Success

This article delves into six common mistakes Amazon sellers make: inaccurate product information, neglecting customer reviews, slow logistics, delayed customer support, improper tax handling, and hesitating to compete with Amazon's private labels. For each mistake, the article provides specific strategies to help sellers mitigate risks, improve operational efficiency, and ultimately achieve success in the Amazon marketplace. The aim is to guide sellers towards better practices and increased profitability by avoiding these pitfalls.

01/04/2026 Logistics Industry Insights
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Walmart Expands Seller Tools with Biz Mentor Chinese Support

Walmart Expands Seller Tools with Biz Mentor Chinese Support

Walmart launched Biz Mentor and a Chinese version of Seller Center to help Chinese sellers improve performance. Biz Mentor offers personalized recommendations to optimize product sales. The Chinese interface facilitates communication and operations for sellers. Walmart's rapidly growing e-commerce business presents significant opportunities for sellers, making it a potential platform for expanding into overseas markets. These initiatives aim to empower Chinese sellers to succeed on Walmart's marketplace.

01/04/2026 Logistics Industry Insights
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Facebook Ad Scams Are Businesses Overpaying

Facebook Ad Scams Are Businesses Overpaying

Exposes common pitfalls in Facebook Ads account opening and service fees, alerting advertisers to unreasonable charges to avoid overspending. Offers advice on choosing reliable agencies and emphasizes the importance of improving one's own capabilities to prevent being exploited due to information asymmetry. This guide helps advertisers navigate the Facebook Ads landscape with greater awareness and make informed decisions to optimize their ad spend and achieve better results.

01/04/2026 Logistics Industry Insights
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Chatgpt Boosts Ozon Sellers in Crossborder Ecommerce

Chatgpt Boosts Ozon Sellers in Crossborder Ecommerce

This article explores how Ozon sellers can leverage ChatGPT to assist with product selection, pricing, and marketing, thereby improving operational efficiency. While not perfect, ChatGPT's insights and suggestions can help sellers save time and effort. The importance of data validation, continuous learning, and human intervention is emphasized. The article encourages sellers to experiment with ChatGPT to potentially enhance their Ozon business. It highlights ChatGPT as a tool for brainstorming and generating ideas, ultimately aiming for increased productivity and better decision-making in the competitive Ozon marketplace.

01/04/2026 Logistics Industry Insights
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