Amazon Launches New PPC Tools for Sellers

Amazon Launches New PPC Tools for Sellers

Amazon has released two new PPC reports, offering sellers deeper insights into search terms and brand competition. The Search Term Impression Share report reveals market share, while the Brand Category Benchmark report measures competitive advantage. These reports empower sellers to optimize their advertising strategies and achieve brand breakthrough by understanding where they stand against competitors. By leveraging these new tools, sellers can refine their PPC campaigns, target relevant keywords, and ultimately drive more sales and improve their brand presence on Amazon.

01/06/2026 Logistics Industry Insights
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Jumia Strategies for Growing Mobile Sales in Africa

Jumia Strategies for Growing Mobile Sales in Africa

This article delves into the market opportunities for mobile phone products on the Jumia platform, revealing the strong demand for smartphones among young African consumers and the strategies of Chinese mobile phone brands to seize the market with their high cost-performance ratio. It emphasizes the price sensitivity and the coexistence of feature phones and smartphones in the unique African market. Furthermore, it highlights the new growth points brought by Jumia's refurbished phone category and Tech Week promotions, helping sellers to grasp the first-mover advantage in the African e-commerce market.

01/06/2026 Logistics Industry Insights
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Wayfair Dispels Myths in North American Home Goods Market

Wayfair Dispels Myths in North American Home Goods Market

Wayfair onboarding isn't stopping, but undergoing process optimization and upgrades. While the review period is extended, successful onboarding is still possible by meeting platform requirements and preparing application materials diligently. After account activation, ensuring product and listing quality is crucial to pass the final review and tap into the North American home goods market. The key is meticulous preparation and adherence to Wayfair's standards for both application and product presentation.

01/06/2026 Logistics Industry Insights
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Amazon Tightens Rules on Freight Forwarding to Curb Distant Warehousing

Amazon Tightens Rules on Freight Forwarding to Curb Distant Warehousing

Amazon is cracking down on freight forwarders' non-compliant practices like 'distant warehousing, near delivery' to regulate the market and protect seller rights. Sellers should choose reputable freight forwarders, carefully verify shipping costs, track shipments, and strengthen risk control awareness to avoid potential risks. This ensures safe and timely delivery, preventing financial losses and account risks. Compliance with Amazon's policies is crucial for maintaining a healthy business and avoiding penalties.

01/06/2026 Logistics Industry Insights
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Findniche Review Assessing the Ecommerce Product Tool

Findniche Review Assessing the Ecommerce Product Tool

This article provides an in-depth review of FindNiche, an independent store product selection tool. It analyzes its four major product selection features: AliExpress, Shopify, Ads, and Top Lists. The review also offers practical case studies and operational tips to help sellers avoid blind selection, accurately discover potential best-selling products, and improve the operational efficiency of their independent stores. By leveraging FindNiche's features, sellers can streamline their product sourcing process and identify profitable niches.

01/06/2026 Logistics Industry Insights
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Amazon Brand Registry 20 Key Updates and Best Practices

Amazon Brand Registry 20 Key Updates and Best Practices

This article provides an in-depth interpretation of Amazon Brand Registry 2.0 new rules, analyzing common pitfalls for sellers and offering corresponding strategies to facilitate successful registration. It focuses on the permanent Logo requirement for product images, the preparation of differentiated materials for production and distribution information, and the video verification process. This helps you grasp the key points of the new rules, secure brand protection, and achieve growth benefits.

01/06/2026 Logistics Industry Insights
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Temus Lowcost Model Tests Amazons Ecommerce Lead

Temus Lowcost Model Tests Amazons Ecommerce Lead

Pinduoduo's overseas version, Temu, has rapidly risen with its low-price strategy, posing a potential threat to Amazon. This analysis examines Temu's strengths and challenges, including low-price traffic acquisition, quality balancing, logistical shortcomings, and service gaps. While Temu is unlikely to unseat Amazon's dominance in the short term, its growth potential is undeniable, offering new opportunities for sellers. The platform's disruptive approach and focus on affordability are key factors contributing to its initial success and future prospects in the competitive e-commerce landscape.

01/06/2026 Logistics Industry Insights
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Coupang Tightens Rules on Unauthorized Listings

Coupang Tightens Rules on Unauthorized Listings

Piggybacking on Coupang is on the rise, with some sellers exploiting product merging loopholes. This practice carries significant risks, potentially leading to infringement complaints and account suspensions. Coupang urges sellers to operate with integrity, register trademarks to protect intellectual property, and collectively maintain a fair and healthy business environment. By respecting intellectual property rights and avoiding unauthorized piggybacking, sellers can ensure the long-term viability and success of their businesses on the platform.

01/06/2026 Logistics Industry Insights
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Guide to Avoiding Facebook Ad Account Bans

Guide to Avoiding Facebook Ad Account Bans

This article provides an in-depth analysis of Facebook's ad "system circumvention" policy. It details common violations and offers comprehensive preventative measures. These include ensuring consistency between the Facebook page and website, appealing past violations, strengthening page operations, and guaranteeing link consistency. The aim is to help advertisers avoid account bans, ensure the stability and compliance of their ad campaigns, and mitigate the risk of ad account restrictions.

01/06/2026 Logistics Industry Insights
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Ebay Expands Seller Support for Crossborder Trade

Ebay Expands Seller Support for Crossborder Trade

This article provides an in-depth analysis of eBay's latest support and subsidy policies, including reward systems for industrial belt sellers, exclusive benefits offered by the Thousand Sails Program for brand sellers, and various measures to reduce operating costs. It aims to help sellers understand and fully utilize these policies, improve operational capabilities, and seize cross-border e-commerce opportunities. The article highlights how these initiatives are designed to empower sellers and foster growth within the eBay ecosystem.

01/06/2026 Logistics Industry Insights
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