Under Armours ERP Rollout Highlights Digital Transformation Risks
Under Armour's ERP upgrade led to a significant decline in sales and profits, highlighting common challenges in digital transformation. This analysis explores the reasons behind their failure, emphasizing the importance of change management, training, vendor management, and risk assessment. It provides recommendations for businesses to avoid similar pitfalls. Digital transformation is not just about technology upgrades; it requires a strong focus on organizational change and continuous improvement. The case demonstrates that neglecting these crucial elements can have severe consequences, even for established companies.









