Shopee Ad Campaigns Optimized with Datadriven Strategies

Shopee Ad Campaigns Optimized with Datadriven Strategies

This article delves into the underlying logic of Shopee advertising, emphasizing that ads are an amplifier of the operational system, not a panacea. It analyzes the reasons for 'burning money' on ads through data analysis and provides strategies such as store verticalization, link optimization, and precise targeting to help sellers improve ad conversion rates and achieve effective growth. The focus is on understanding the data behind ad performance and implementing targeted improvements for better ROI.

01/23/2026 Logistics Industry Insights
Read More
Amazon Probes Zerocost Scam Amid Serial Return Fraud

Amazon Probes Zerocost Scam Amid Serial Return Fraud

Amazon sellers are facing increasing return fraud, with cases of buyers successfully returning garbage after multiple orders, raising concerns about platform oversight. Issues like loopholes in the FBA return system, professional fraudsters abusing the rules, and AI-generated fake evidence are becoming more prominent. Sellers are urging the platform to implement a "buyer blacklist" feature and establish a more proactive defense mechanism to collectively address the escalating risk of return fraud. They are hoping for tighter regulations and better protection against these fraudulent activities.

02/03/2026 Logistics Industry Insights
Read More
PX Mart Shows How Discount Stores Can Elevate Lifestyle

PX Mart Shows How Discount Stores Can Elevate Lifestyle

Discount store competition is fierce in mainland China, with most focusing solely on price wars. Taiwan's PX Mart (formerly known as Pxmart) has successfully built brand loyalty by imbuing 'cheap' with diverse meanings through phased marketing upgrades. Their experience demonstrates that discount stores can transform price advantages into long-term competitiveness through honest communication, lifestyle aesthetics narratives, and relationship marketing, making saving money a dignified way of life. This approach goes beyond simple discounts and fosters a deeper connection with consumers.

02/03/2026 Logistics Industry Insights
Read More
Chinese Exporters Eye Growth in Global Portable Power Market

Chinese Exporters Eye Growth in Global Portable Power Market

This article provides an in-depth analysis of the global portable power station market, highlighting its rapid growth and key drivers. It examines the current state of regional markets, sales channels, and production locations. Furthermore, it reveals four major demand trends: larger capacity, portability and lightweight design, user-friendliness, and optimized scenarios. Finally, it discusses the challenges faced by Chinese exporters and proposes strategies for success, including strengthening technological innovation, optimizing product design, and expanding sales channels. The analysis aims to provide insights for businesses navigating this dynamic market.

02/03/2026 Logistics Industry Insights
Read More
US Shipping Fee Hike Risks Crossborder Ecommerce Sales

US Shipping Fee Hike Risks Crossborder Ecommerce Sales

The U.S.'s new 'Section 301 Vessel Fee' poses a challenge for cross-border sellers. VIOMALL, a cross-border distribution platform, leverages its local supply chain advantages to offer millions of U.S. warehouse-ready products and one-click listing & drop-shipping services. This helps sellers overcome high shipping costs and customs risks, enabling asset-light operations and stable profits. By providing access to readily available inventory within the US, VIOMALL empowers sellers to maintain competitive pricing and efficient delivery, mitigating the impact of the new fee.

02/03/2026 Logistics Industry Insights
Read More
Wildberries Expands Crossborder Trade with Subsidies Faster Delivery

Wildberries Expands Crossborder Trade with Subsidies Faster Delivery

Wildberries has undergone a comprehensive upgrade, launching official subsidy policies and the DPX official logistics solution to enhance cross-border business competitiveness. Sellers can seize opportunities for business growth by participating in platform activities, utilizing subsidies, and optimizing product information. VIOMALL cross-border distribution platform provides sellers with a full-chain solution, helping them easily engage in cross-border trade. This upgrade aims to streamline operations and boost sales for international sellers on the Wildberries platform.

02/03/2026 Logistics Industry Insights
Read More
Ecommerce Firms Expand Overseas Warehouses to Offset Tariffs

Ecommerce Firms Expand Overseas Warehouses to Offset Tariffs

Faced with changing US-China tariff policies, cross-border e-commerce companies urgently need to transform. The overseas warehouse model, with its advantages in optimizing tariff costs, improving fulfillment efficiency, and enhancing supply chain resilience, has become crucial for companies to address challenges. Platforms, sellers, and logistics companies are actively adjusting their strategies to restructure the cross-border e-commerce ecosystem. Embracing overseas warehouses and deploying multi-market, multi-channel strategies are key for companies to break through in global competition.

02/03/2026 Logistics Industry Insights
Read More
Canton Fair Raises Standards to Boost Trade Competitiveness

Canton Fair Raises Standards to Boost Trade Competitiveness

The 138th Canton Fair is about to open. While the number of buyers is steadily increasing, the growth rate of export turnover is slowing down. Emerging markets are rising, and the structure of exhibits is shifting towards innovation-driven. By raising the threshold for exhibitors, this Canton Fair aims to purify the trading environment, improve efficiency, promote the transformation and upgrading of China's foreign trade, and achieve high-quality development.

02/03/2026 Logistics Industry Insights
Read More
Crossborder Ecommerce Achieves 72day Fulfillment Breakthrough

Crossborder Ecommerce Achieves 72day Fulfillment Breakthrough

Cross-border e-commerce logistics efficiency directly impacts seller fulfillment capabilities. Research by expert Liu Tingting reveals that leading sellers have achieved a 7.2-day fulfillment time. This achievement relies on effective control of logistics costs and continuous improvement of delivery times. Focusing on logistics efficiency is crucial for maintaining competitiveness in cross-border e-commerce. Optimizing the supply chain and leveraging technology are key factors in achieving these faster delivery times and cost savings, ultimately benefiting both sellers and consumers.

02/03/2026 Logistics Industry Insights
Read More
Chinas FDI Inflows Surge Amid Strong Economic Growth

Chinas FDI Inflows Surge Amid Strong Economic Growth

In the first half of 2022, China's actual use of foreign capital increased by 17.4% year-on-year, with high-tech industries showing significant growth, indicating foreign investors' confidence in China's economic transformation and upgrading. Investment from major economies like South Korea, the United States, and Germany increased, with a more balanced regional distribution and particularly strong growth in the western region. The attractiveness of the Chinese market to foreign investment continues to strengthen.

02/03/2026 Logistics Industry Insights
Read More