UPS Adapts to Ecommerce Boom Amid Peak Season Challenges
This paper delves into UPS's strategies for navigating e-commerce peak seasons, focusing on its practices in building network resilience, maintaining customer relationships, and fostering technological innovation. By reviewing and reflecting on the 2020 peak season, it reveals how UPS ensured service quality and established long-term partnerships with customers amidst surging demand, ultimately achieving a win-win outcome. The analysis highlights UPS's proactive approach to capacity planning, technology deployment, and communication to effectively manage the challenges of peak season logistics.









