IATA Introduces Marketing Course to Enhance Air Cargo Revenue

IATA Introduces Marketing Course to Enhance Air Cargo Revenue

This advanced IATA Air Freight Forwarding Marketing course helps you master marketing essentials, achieve differentiated competition through innovative services, and improve profitability. The curriculum covers trade models, pricing strategies, cost assessment, advertising techniques, marketing plans, target customer analysis, and innovative service concepts. It is suitable for sales, marketing, and management personnel, as well as individuals looking to enhance their marketing skills. Successful completion of the course leads to an IATA certificate of completion.

11/03/2025 Logistics Encyclopedia
Read More
Amazon Sellers Seek to Optimize FBA Logistics Costs

Amazon Sellers Seek to Optimize FBA Logistics Costs

This article provides an in-depth analysis of Amazon FBA fee components, including basic service fees (storage fees, fulfillment fees), specific service fees (inbound placement service fee, returns processing fee), and optional value-added service fees. It also offers practical strategies to optimize FBA fees, helping sellers reduce logistics costs and improve profitability. The analysis aims to provide actionable insights for effectively managing and minimizing FBA related expenses within the Amazon ecosystem.

11/03/2025 Logistics Encyclopedia
Read More
MPC Container Ships Posts Strong Q1 2025 Amid Strategy Revamp

MPC Container Ships Posts Strong Q1 2025 Amid Strategy Revamp

MPC Container Ships delivered a strong performance in Q1 2025, supported by ample charter orders and solid profitability. The company is actively pursuing fleet renewal and sustainability strategies, including the delivery of its first dual-fuel vessel and optimization of its capital structure. Despite geopolitical and macroeconomic challenges, the container market remains resilient. MPC demonstrates its ability to navigate market fluctuations and capitalize on growth opportunities through strategic positioning and effective execution.

11/03/2025 Logistics Industry Insights
Read More
Ozons Warehousing Shift Opens Opportunities for Crossborder Sellers

Ozons Warehousing Shift Opens Opportunities for Crossborder Sellers

Ozon has significantly reduced the free storage period for bulky items to 30 days, which may increase short-term cost pressure. However, warehousing rates have been substantially lowered. Sellers need to optimize inventory management, accelerate product turnover, and flexibly adjust logistics and sales strategies to turn challenges into opportunities and achieve cost reduction and efficiency improvement. This requires proactive adaptation and strategic planning to navigate the changing landscape and maintain profitability within the Ozon ecosystem.

01/05/2026 Logistics
Read More
Study Examines Viability of Dessert Delivery Services

Study Examines Viability of Dessert Delivery Services

This paper explores the feasibility of dessert delivery from a data analysis perspective. It analyzes market demand, cost structure, and risk factors, providing practical guidelines. The emphasis is on selecting appropriate dessert categories, ensuring proper packaging, and choosing reliable delivery services to guarantee safe delivery and realize both emotional connection and commercial value. Key considerations include minimizing logistics costs and conducting thorough risk assessments to ensure profitability and customer satisfaction in the dessert delivery business.

01/05/2026 Logistics Encyclopedia
Read More
Amazon Sellers Warned to Avoid Common Pitfalls for Success

Amazon Sellers Warned to Avoid Common Pitfalls for Success

This article delves into six common mistakes Amazon sellers make: inaccurate product information, neglecting customer reviews, slow logistics, delayed customer support, improper tax handling, and hesitating to compete with Amazon's private labels. For each mistake, the article provides specific strategies to help sellers mitigate risks, improve operational efficiency, and ultimately achieve success in the Amazon marketplace. The aim is to guide sellers towards better practices and increased profitability by avoiding these pitfalls.

01/04/2026 Logistics Industry Insights
Read More
Amazon Sellers Optimize Ad Strategies to Boost Profits

Amazon Sellers Optimize Ad Strategies to Boost Profits

This article delves into Amazon advertising optimization, emphasizing that the rationality of ACOS/ROAS depends on product characteristics and operating costs. It provides practical techniques such as keyword filtering, negative keyword strategies, and dayparting to help sellers improve advertising effectiveness. The focus is on maximizing return on ad spend by understanding the nuances of each product and adjusting bidding strategies accordingly. Implementing these tactics can lead to more efficient ad campaigns and increased profitability.

01/04/2026 Logistics Encyclopedia
Read More
Jumia Seller Sees 10x Growth in Africas Ecommerce Boom

Jumia Seller Sees 10x Growth in Africas Ecommerce Boom

Cross-border e-commerce seller Tima leveraged the Jumia platform, focusing on 3C products and utilizing overseas warehouses, to cultivate markets like Nigeria. This strategy resulted in a tenfold increase in sales, successfully tapping into the blue ocean of African e-commerce. By specializing in electronics and employing efficient logistics, Tima achieved significant growth and profitability in the emerging African market, demonstrating the potential for cross-border sellers on platforms like Jumia.

01/04/2026 Logistics Industry Insights
Read More
Airlines Increase Revenue with Datadriven Yield Management

Airlines Increase Revenue with Datadriven Yield Management

This paper delves into how airlines can achieve revenue multiplication through data-driven, refined revenue management strategies. IATA Consulting provides airlines with comprehensive solutions, including capacity building, fare structure optimization, demand analysis and system selection, O&D revenue management integration, and inter-route evaluation. These solutions help airlines maintain a leading position in the highly competitive market by leveraging data insights for dynamic pricing and efficient resource allocation, ultimately maximizing profitability and optimizing revenue streams.

01/07/2026 Airlines
Read More
Agentic AI Transforms Retail Logistics Inventory Management

Agentic AI Transforms Retail Logistics Inventory Management

Agentic AI optimizes retail and logistics inventory management by accurately predicting demand, intelligently replenishing stock, and automating processes. This leads to increased efficiency and improved customer experience. By leveraging AI agents, businesses can streamline their supply chains, reduce waste, and ensure products are available when and where customers need them. The proactive nature of Agentic AI allows for real-time adjustments and optimized decision-making, ultimately enhancing profitability and competitiveness in the dynamic retail landscape.

01/07/2026 Logistics Industry Insights
Read More