Luo Yonghaos make a Friend Expands to Taobao Amid Live Commerce Boom

Luo Yonghaos make a Friend Expands to Taobao Amid Live Commerce Boom

This article analyzes the potential motivations and opportunities for Luo Yonghao and his 'Make a Friend' team to join Taobao Live. Given the increasing competition on Douyin Live and Taobao Live's need to fill traffic gaps, multi-platform deployment is becoming inevitable. Joining Taobao is expected to bring new growth opportunities for 'Make a Friend' while injecting new vitality into Taobao Live and reshaping the industry landscape. This move could significantly impact the competitive dynamics of live commerce in China.

01/16/2026 Logistics Industry Insights
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Vietnams Digital Media Boom Driven by Pandemic Gen Z

Vietnams Digital Media Boom Driven by Pandemic Gen Z

A YouGov report indicates that the pandemic has accelerated digital media consumption growth in Vietnam, with significant increases in social media engagement and streaming usage. Gen Z dominates music streaming, while Baby Boomers prefer video-on-demand. Radio, podcasts, and streaming video hold immense potential. Businesses need to pay attention to user differences, address the challenge of fake news, and seize market opportunities. The report highlights the evolving digital landscape and the need for tailored strategies to effectively reach diverse consumer segments in Vietnam.

01/16/2026 Logistics Industry Insights
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Tiktok Revives US Livestream Shopping Push

Tiktok Revives US Livestream Shopping Push

TikTok is making another attempt in the US and European markets by partnering with TalkShopLive to launch a live shopping service in the US. This move aims to leverage TalkShopLive's technology and experience to reduce operational risks and quickly build a live shopping system in the US. However, TikTok still faces multiple challenges, including regulatory scrutiny, cultural differences, and market competition. The future of TikTok's live e-commerce in the US market remains uncertain.

01/05/2026 Logistics Industry Insights
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Vietnams Digital Media Surge Tied to Pandemic Youth Trends

Vietnams Digital Media Surge Tied to Pandemic Youth Trends

YouGov's 'Vietnam Media Outlook' report reveals that the pandemic has accelerated digital media consumption in Vietnam, with significant increases in social interaction and streaming usage. Generational differences exist in music and video consumption. Emerging formats such as radio, podcasts, and streaming are on the rise. Businesses need to pay attention to generational differences, embrace new channels, improve content quality and user experience, and strengthen social interaction.

12/30/2025 Logistics Industry Insights
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Twitch Streamers Monetize Gaming Passion for Profit

Twitch Streamers Monetize Gaming Passion for Profit

This article delves into the monetization models of the Twitch game streaming platform, including Turbo subscriptions, streamer monetization (subscriptions, donations, ad revenue sharing), advertising, and collaborative promotions. It provides practical advice for game players and potential streamers on how to achieve game monetization on Twitch. The aim is to help them understand the platform's operational mechanisms and embark on a path to generating revenue through game streaming.

01/27/2026 Logistics Industry Insights
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Tiktok SEO 7 Tips to Improve Visibility and Algorithm Performance

Tiktok SEO 7 Tips to Improve Visibility and Algorithm Performance

This article delves into TikTok SEO, providing 7 practical tips to boost content visibility and drive traffic. These include keyword research, profile optimization, high-quality content creation, trend exploitation, strategic keyword usage, community engagement, and influencer collaborations. By implementing these strategies, users can significantly improve their content's discoverability on TikTok and achieve substantial traffic growth.

02/02/2026 Logistics Industry Insights
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Amazon OTT Ads Offer Brands Expanded Reach

Amazon OTT Ads Offer Brands Expanded Reach

Amazon OTT advertising offers an effective way to reach streaming audiences. Utilizing the Amazon DSP platform, advertisers can display video ads on platforms like FreeVee, Twitch, and Prime Video, reaching millions of users. This article delves into the mechanics, advantages, and best practices of OTT advertising, helping brands achieve precise marketing and enhance brand awareness. It provides insights into leveraging Amazon's OTT ecosystem for impactful campaigns and improved marketing outcomes within the streaming landscape.

12/29/2025 Logistics Encyclopedia
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Tiktok Drives US Sales Boom for Smokeless Indoor Grills

Tiktok Drives US Sales Boom for Smokeless Indoor Grills

Smokeless indoor grill sales in TikTok US have recently seen significant growth, primarily driven by market demand for healthy and convenient cooking, short video and influencer promotion on the platform, and policy support from TikTok Shop. Future sales are expected to continue to rise, but market competition will also intensify. Merchants need to continuously innovate to meet the challenges.

01/30/2026 Logistics Industry Insights
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Amazon Sellers Adapt to Social Shopping Shift

Amazon Sellers Adapt to Social Shopping Shift

Amazon has launched a social shopping feature called Inspire. Sellers need to focus on short video content, influencer marketing, and optimize product detail pages. Data-driven operations and adherence to product quality are crucial to seize opportunities in this new arena and achieve store growth. Mastering these aspects will be key for sellers looking to succeed within Amazon's Inspire platform and drive sales.

01/06/2026 Logistics Industry Insights
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Underwater Scooter Brand Sublue Hits 100000 Sales Via Social Media

Underwater Scooter Brand Sublue Hits 100000 Sales Via Social Media

Sublue underwater thruster's social media marketing achieved a breakthrough, exceeding 100,000 units in sales. By collaborating with influencers, the marketing campaign showcased product functionality and user experience, achieving precise conversion from initial interest ('seeding') to actual purchase. Influencer partnerships were key to driving awareness and demonstrating the value proposition of the underwater thruster, ultimately leading to significant sales growth and market penetration.

01/28/2026 Logistics Industry Insights
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