Mobile Game Ads Shift from CPI to ROAS by 2026

Mobile Game Ads Shift from CPI to ROAS by 2026

Rising traffic costs in IAA overseas expansion are limiting the traditional CPI model. ROAS targeting can improve profitability and ensure steady growth, making it a recommended strategy for IAA developers to actively adopt in response to market changes. By focusing on return on ad spend, companies can optimize their campaigns for better performance and sustainable growth in the competitive global market. This approach allows for more efficient ad spending and a greater focus on acquiring high-value users.

01/23/2026 Logistics Industry Insights
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Meta Rolls Out Global Ads on Threads to Rival X

Meta Rolls Out Global Ads on Threads to Rival X

Meta's Threads has opened its advertising platform to advertisers globally, marking its official entry into the competitive social advertising market. Leveraging its connection with Instagram and incorporating innovative features from other platforms, Threads has rapidly amassed a significant user base. This launch of advertising opportunities provides advertisers with new options and signals an intensification of competition within the social media landscape. The move is expected to further fuel the growth of Threads and challenge established players in the digital advertising space.

01/30/2026 Logistics Industry Insights
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Scientists Develop Sustainable Octapeptides for Ecofriendly Livestock Farming

Scientists Develop Sustainable Octapeptides for Ecofriendly Livestock Farming

A research team at China Agricultural University has broken the bottleneck of octapeptin mass production, achieving a titer of 3.94 g/L, a global record. Octapeptin boasts broad-spectrum antibacterial properties and low drug resistance, making it suitable for feed production and aquaculture. This technological breakthrough provides a novel solution for 'antibiotic reduction and substitution' in animal husbandry, suggesting a broader application prospect for biotechnology in the feed industry. This advancement holds significant potential for promoting sustainable and environmentally friendly aquaculture practices.

01/27/2026 Logistics Industry Insights
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Metas Advantage Shopping Campaigns Boost Black Friday Sales

Metas Advantage Shopping Campaigns Boost Black Friday Sales

Meta introduces A+SC Smart Shopping Ads, simplifying ad delivery and enhancing e-commerce marketing effectiveness through machine learning. This new solution streamlines the ad creation and optimization process. Additionally, A+AC ads are available to support app promotion and user acquisition. These advancements aim to provide advertisers with more efficient and effective tools for reaching their target audiences and driving conversions, especially during key shopping periods like Black Friday.

12/31/2025 Logistics Industry Insights
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Facebooks Algorithm Changes Challenge Marketers Growth Strategies

Facebooks Algorithm Changes Challenge Marketers Growth Strategies

Facebook's News Feed update prioritizes algorithmic recommendations in the Home tab and emphasizes followed content in the Feeds tab. Marketers should embrace short videos and live interactions, create high-quality content, refine community management, and supplement with precise ad targeting. This approach is crucial to stand out in the new Facebook landscape and achieve brand growth. Success hinges on understanding and adapting to the algorithm-driven Home feed and the more traditional Feeds tab, ensuring content reaches the right audience through both organic and paid strategies.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Struggle With Product Volatility Profitability

Amazon Sellers Struggle With Product Volatility Profitability

This article shares practical strategies such as new product testing, creator ads, and minimalist ads through three real-world Amazon store incubation case studies. It also explores how to optimize store operations through data analysis and pricing strategies, helping sellers achieve sales growth and profitability breakthroughs. The case studies provide actionable insights into launching and scaling successful Amazon businesses by focusing on efficient advertising spend and data-driven decision-making to improve overall store performance.

02/02/2026 Logistics Industry Insights
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Shopee Ad Campaigns Optimized with Datadriven Strategies

Shopee Ad Campaigns Optimized with Datadriven Strategies

This article delves into the underlying logic of Shopee advertising, emphasizing that ads are an amplifier of the operational system, not a panacea. It analyzes the reasons for 'burning money' on ads through data analysis and provides strategies such as store verticalization, link optimization, and precise targeting to help sellers improve ad conversion rates and achieve effective growth. The focus is on understanding the data behind ad performance and implementing targeted improvements for better ROI.

01/23/2026 Logistics Industry Insights
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Facebook Reels Boosts Customer Acquisition Via Messenger

Facebook Reels Boosts Customer Acquisition Via Messenger

This article explains how to leverage Facebook Reels' 'Click to Messenger' ads for precise lead generation. It covers optimizing ad objectives, configurations, and creative assets to effectively acquire potential customers. The guide focuses on maximizing the impact of your Reels ads by strategically utilizing the 'Click to Messenger' feature to initiate direct conversations and nurture leads within the Messenger platform. Learn how to fine-tune your targeting and messaging for optimal results.

12/31/2025 Logistics Industry Insights
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Statistics Analysis of Internet Cargo Transportation Information Submission in the First Half of 2024

Statistics Analysis of Internet Cargo Transportation Information Submission in the First Half of 2024

By the end of June 2024, a total of 3,286 internet freight companies in the country uploaded 80.877 million waybills, representing a year-on-year increase of 52.8%. The top three provinces in waybill upload volume are Anhui, Tianjin, and Jiangsu. Compliance assessments indicate that Henan, Hubei, and Shandong performed well, while some provinces and cities still showed deficiencies in data reporting.

08/27/2024 Logistics
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The Importance of Destination Port Agent Information on Bills of Lading in International Trade

The Importance of Destination Port Agent Information on Bills of Lading in International Trade

This article discusses whether the information about the destination port agent must be displayed on the bill of lading. It emphasizes the role of this information in the customs clearance and document exchange processes, as well as potential differences among bills of lading from various shipping companies. The article analyzes the validity of customer requests to change bill of lading information and the associated cost responsibilities. It suggests providing support through communication to ensure smooth customs clearance.

07/28/2025 Logistics Encyclopedia
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