Guide to Air Freight Claims for Crossborder Ecommerce Sellers

Guide to Air Freight Claims for Crossborder Ecommerce Sellers

This article provides a comprehensive guide for cross-border e-commerce sellers on international air freight loss and damage claims. It covers evidence preservation, liability determination, claim procedures, compensation standards, and risk mitigation strategies. The aim is to help sellers effectively address issues of lost or damaged goods and protect their rights. It details practical steps for navigating the complexities of air freight claims, ensuring sellers are equipped to handle potential losses and maximize their chances of successful claim resolution. This guide serves as a valuable resource for minimizing financial impact from cargo incidents.

Coconut Palm Faces Backlash Over Controversial Marketing Tactics

Coconut Palm Faces Backlash Over Controversial Marketing Tactics

Coconut Palm Group's live streaming e-commerce has sparked controversy. Its 'gray area' marketing tactics bring traffic but face risks like poor sales and damaged brand image. Facing declining market share and competition from emerging beverage brands, Coconut Palm needs to return to its products, improve quality, innovate flavors, and establish a positive and healthy brand image to achieve brand revitalization. The company's current approach is unsustainable and ultimately detrimental to its long-term prospects. A shift in strategy is crucial for survival and growth.