inter agency collaboration News

Overseas Air Purifier Brand Sees Sales Jump Amid Strategic PR Push

Air purifier brand J, in collaboration with YouWoShi, successfully enhanced brand awareness and achieved sales growth through overseas media PR. The YouWoShi team, through precise needs analysis, customized media cooperation plans, efficient content inclusion, and seizing the opportunity of Prime Day, ultimately helped brand J exceed its KPI. This case study verifies the crucial role of media PR in overseas market promotion, demonstrating its effectiveness in boosting brand visibility and driving sales for DTC brands expanding globally.

01/27/2026 Logistics Industry Insights

Helplook Xiangji Partner to Boost Global Content Localization

HelpLook and Xiangji Technology have partnered to offer a one-stop content localization and knowledge management solution for cross-border businesses. By leveraging Xiangji's AI translation technology and HelpLook's intelligent knowledge base system, companies can easily translate brand content into multiple languages and disseminate it effectively. This collaboration significantly improves customer service efficiency, reduces operational costs, and accelerates global business expansion. The solution empowers businesses to overcome language barriers and deliver consistent, localized experiences to their international customers.

01/27/2026 Logistics Industry Insights

Hanover Messe 2026 to Showcase Smart Industry Innovations

Hannover Messe 2026 will focus on global industrial transformation with a new thematic structure, optimized guidance, and innovative exchange formats. The fair will showcase how artificial intelligence empowers businesses to address challenges and reshape the future. It features three main exhibition areas covering research & technology, automation & digitalization, and energy infrastructure. Interactive sessions like masterclasses and roundtables will foster collaboration. Concurrent events will highlight topics such as Industry 4.0 and AI, helping companies grasp industry trends and opportunities.

01/28/2026 Logistics Industry Insights

Supply Chain Efficiency Boosts Loyalty in Delivery Economy

Facing the challenges of the "Delivery Economy", businesses need to build agile and efficient supply chain systems. Digital platforms like XPO Connect enhance transportation efficiency, and data-driven port construction strengthens resilience. Companies should embrace digitalization, improve agility, strengthen collaboration, and invest in talent to create a future-proof supply chain and win market competition. This involves leveraging technology for real-time visibility, optimizing logistics processes, and fostering partnerships to navigate disruptions and meet evolving customer demands.

01/28/2026 Logistics Industry Insights

Three Strategies to Strengthen Supply Chain Resilience

A joint study by APICS and MSU reveals that supply chain complexity stifles corporate growth. The report proposes three solutions: first, strengthen collaboration and build a community of value; second, empower with technology and create a smart engine; and third, drive with leadership and build an agile culture. Companies should actively embrace change to reverse the situation in complex markets. By focusing on these key areas, businesses can navigate challenges and achieve sustainable growth despite increasing supply chain complexities.