Amazon Sellers Cut Ad Costs with Negative ASIN Targeting

Amazon Sellers Cut Ad Costs with Negative ASIN Targeting

Amazon PPC has undergone a significant upgrade with the introduction of Negative ASIN and product targeting features, enabling sellers to precisely control ad placements and prevent wasted ad spend. This article details how to leverage these features to improve conversion rates, click-through rates, and ACOS. It also shares strategies and techniques for large-scale implementation of negative products, helping sellers maximize advertising effectiveness and achieve optimal campaign performance by precisely targeting or excluding specific products from their PPC campaigns.

12/30/2025 Logistics Industry Insights
Read More
Amazon Startup Costs and Financial Planning Guide for Sellers

Amazon Startup Costs and Financial Planning Guide for Sellers

This article, from a data analyst's perspective, provides an in-depth analysis of various costs associated with launching an Amazon business. It covers startup capital, operating expenses, the differences between sea and air freight, product testing strategies, and financial planning. The article emphasizes that Amazon operations eventually transition to an asset-heavy model and offers risk management strategies. The aim is to help readers make rational assessments and embark on a stable cross-border e-commerce journey.

12/30/2025 Logistics Industry Insights
Read More
Longhaul Budget Airlines Face Growth Challenges Amid Rising Costs

Longhaul Budget Airlines Face Growth Challenges Amid Rising Costs

Long-haul low-cost airlines face both opportunities and challenges. Family-style operations and filling niche markets are their survival strategies, while economies of scale and cost control are crucial for success. Despite numerous difficulties, long-haul low-cost airlines are unlikely to disappear and still have room for development in the future. Their ability to adapt to market demands and maintain a competitive cost structure will determine their long-term viability.

01/07/2026 Airlines
Read More
Home Improvement Firms Cut Ad Costs with Targeted Strategies

Home Improvement Firms Cut Ad Costs with Targeted Strategies

ByteDance's Ocean Engine released a benchmark case study collection for the home furnishing industry's search ads. By analyzing successful cases from home improvement platforms and interior design companies, it reveals the advantages of a combined strategy: "Smart Bidding Solutions + Blue Ocean Keywords + Smart Image & Text + Effective Search Investment." This strategy effectively lowers the operational barrier, precisely reaches high-intent users, and meets diverse display needs. Ultimately, it achieves rapid scaling, traffic dominance, and controllable costs for advertisers in the home furnishing sector.

01/15/2026 Logistics Industry Insights
Read More
Amazon Sellers Cut Costs 30 with Optimized Warehouse Logistics

Amazon Sellers Cut Costs 30 with Optimized Warehouse Logistics

This article provides an in-depth analysis of lean planning for multi-warehouse FBA first-leg logistics, emphasizing key strategies such as intelligent warehousing, accurate inventory forecasting, channel stratification matching, and overseas warehouse transshipment. Through data-driven dynamic adjustments and operational optimization, it helps cross-border e-commerce sellers reduce logistics costs by 20%-30% and improve overall operational efficiency and profitability. The focus is on leveraging data and strategic planning to streamline the FBA process and maximize cost savings.

01/15/2026 Logistics
Read More
US Air Freight Costs Key Calculation Tips and Savings

US Air Freight Costs Key Calculation Tips and Savings

This article provides a detailed analysis of the components of US air freight rates, including weight, volume, destination, and fuel surcharges, along with a clear step-by-step guide to calculating freight costs. It also shares cost-saving tips and precautions, such as optimizing packaging and comparing quotes from different carriers. The aim is to help readers better control logistics costs and avoid unnecessary expenses related to air freight to and within the United States.

01/15/2026 Logistics Encyclopedia
Read More
Fedex Boosts Asiapacific Ecommerce with Australia NZ Upgrades

Fedex Boosts Asiapacific Ecommerce with Australia NZ Upgrades

FedEx expands its International Connect Plus (FICP) service to Australia and New Zealand, aiming to enhance the international competitiveness of e-commerce businesses in both countries. FICP, a day-definite international shipping service, will provide local SMEs with faster and more efficient cross-border logistics solutions, helping them seize the significant growth opportunities in the Asia-Pacific e-commerce market. This expansion offers improved transit times and reliability for shipments between these regions and key global markets, benefiting businesses seeking to expand their reach and improve customer satisfaction.

11/03/2025 Logistics
Read More
Worlds First Green Marine Ammonia Bunkering Operation Completed

Worlds First Green Marine Ammonia Bunkering Operation Completed

Envision Energy has announced the successful completion of the world's first green marine ammonia refueling operation, marking a significant milestone in the fuel's application in the shipping industry. Produced from renewable energy, green ammonia will help reduce emissions in the shipping sector and promote sustainable development. Despite facing technical and safety challenges, this innovation provides a clear direction for the future transformation of shipping.

08/08/2025 Logistics Industry Insights
Read More
Kayts Port Emerges As Key Barge Hub in Sri Lankas North

Kayts Port Emerges As Key Barge Hub in Sri Lankas North

Kayts Port is a significant barge port located in the Northern Province of Sri Lanka, situated on the India-Pakistan shipping route. This article provides a detailed overview of Kayts Port, including its geographical location, port type, key data, service facilities, and hydrological information. The aim is to offer valuable reference information to shipping companies, assisting them in optimizing their shipping routes and logistics plans.

09/29/2025 Port Encyclopedia
Read More
Understanding the Shipping Process for Class 2 Dangerous Goods from Shanghai Port

Understanding the Shipping Process for Class 2 Dangerous Goods from Shanghai Port

This article provides a detailed overview of the export process and considerations for Class 2 dangerous goods via ocean shipping from Shanghai Port. It covers relevant classifications, required documentation, customs procedures, and inspection requirements. Recommendations for limited packaging and dangerous goods shipping are also included, highlighting the unique aspects of transporting Class 2.3 toxic gases and the importance of choosing a suitable shipping company.

07/17/2025 Logistics Encyclopedia
Read More