Amazon Sellers Cut Ad Costs with Negative ASIN Targeting

Amazon Sellers Cut Ad Costs with Negative ASIN Targeting

Amazon PPC has undergone a significant upgrade with the introduction of Negative ASIN and product targeting features, enabling sellers to precisely control ad placements and prevent wasted ad spend. This article details how to leverage these features to improve conversion rates, click-through rates, and ACOS. It also shares strategies and techniques for large-scale implementation of negative products, helping sellers maximize advertising effectiveness and achieve optimal campaign performance by precisely targeting or excluding specific products from their PPC campaigns.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Adopt Split Shipments to Cut Inventory Costs

Amazon Sellers Adopt Split Shipments to Cut Inventory Costs

Amazon's frequent inventory splitting increases seller operating costs. This article analyzes Amazon's inventory placement logic and provides practical consolidation strategies, such as single-box single-SKU, uniform box specifications, and integer shipments, to help you minimize inventory splitting, reduce first-leg shipping costs, and increase profit margins. It also reminds sellers to pay attention to inventory balance to avoid the impact of stock-outs on sales, ultimately achieving cost reduction and efficiency improvement.

12/30/2025 Logistics
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Amazon Startup Costs and Financial Planning Guide for Sellers

Amazon Startup Costs and Financial Planning Guide for Sellers

This article, from a data analyst's perspective, provides an in-depth analysis of various costs associated with launching an Amazon business. It covers startup capital, operating expenses, the differences between sea and air freight, product testing strategies, and financial planning. The article emphasizes that Amazon operations eventually transition to an asset-heavy model and offers risk management strategies. The aim is to help readers make rational assessments and embark on a stable cross-border e-commerce journey.

12/30/2025 Logistics Industry Insights
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Shipping Costs Rise As Logistics Experts Urge Smarter Strategies

Shipping Costs Rise As Logistics Experts Urge Smarter Strategies

Shipware experts delve into the current state of the parcel shipping market, freight pricing, peak season prospects, and tariff impacts on the LM Podcast. They advise businesses to strengthen data analysis, optimize logistics processes, diversify partnerships, actively negotiate, and pay attention to policy changes to navigate the complex and volatile logistics market. By taking these steps, companies can effectively control costs and maximize profits in the face of ongoing challenges and fluctuations in the shipping landscape.

01/07/2026 Logistics Industry Insights
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Longhaul Budget Airlines Face Growth Challenges Amid Rising Costs

Longhaul Budget Airlines Face Growth Challenges Amid Rising Costs

Long-haul low-cost airlines face both opportunities and challenges. Family-style operations and filling niche markets are their survival strategies, while economies of scale and cost control are crucial for success. Despite numerous difficulties, long-haul low-cost airlines are unlikely to disappear and still have room for development in the future. Their ability to adapt to market demands and maintain a competitive cost structure will determine their long-term viability.

01/07/2026 Airlines
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China Clarifies Tobacco HS Codes and Export Tax Rebates

China Clarifies Tobacco HS Codes and Export Tax Rebates

The classification of tobacco HS codes and export rebate policies are essential for trade compliance. This paper analyzes various tobacco products under HS code 24, including processed tobacco, smoking products, and tobacco substitutes, revealing their significance and market potential in international trade. Understanding this information is crucial for industry participants.

08/05/2025 HS Code Query
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Global Trade Trends in Salt and Mineral Products HS Code 25

Global Trade Trends in Salt and Mineral Products HS Code 25

This article provides a detailed analysis of the classification of various salts and mineral products under HS code 25 and their export tax rebate rates. It emphasizes the importance of correctly understanding and applying HS codes in international trade, which is crucial for effectively managing trade processes and market strategies.

08/05/2025 HS Code Query
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Namport Emerges As Key Trade Hub in Southwestern Africa

Namport Emerges As Key Trade Hub in Southwestern Africa

Namport, as a state-owned enterprise in Namibia, manages the key ports of Walvis Bay and Lüderitz, facilitating global trade. Walvis Bay connects Southern Africa with major economies, while Lüderitz promotes access to the South African market. Namport is dedicated to enhancing port efficiency to strengthen Namibia's position in international trade.

08/05/2025 Port Encyclopedia
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ICC Bolsters Role in Global Trade Governance

ICC Bolsters Role in Global Trade Governance

The International Chamber of Commerce (ICC) actively engages in global trade governance, advocating for support of the multilateral trading system, particularly for the development of micro, small, and medium enterprises (MSMEs). The ICC urges nations to reduce trade barriers and enhance the competitiveness of MSMEs to achieve sustainable economic development.

08/05/2025 Logistics Industry Insights
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Overview of Foreign Trade Export Documentation

Overview of Foreign Trade Export Documentation

This article provides an overview of the main types of export documents in foreign trade and their functions, including the General Certificate of Origin (CO), FORM A, FORM E, FORM F, and FORM L. It emphasizes their importance and applicability in international trade to facilitate export processes and reduce tariffs.

07/18/2025 Logistics Encyclopedia
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