Chinese Influencers Lavish Baby Shower Stirs Online Debate

Chinese Influencers Lavish Baby Shower Stirs Online Debate

The extravagant full-moon banquet held by the internet celebrity couple "Guoyue" sparked controversy, exposing issues within the internet celebrity economy such as traffic monetization, flaunting wealth, and a lack of social responsibility. This event has prompted public reflection on the internet celebrity economic model, tax compliance, and industry regulation. It calls for internet celebrities to bear corresponding social responsibilities and earn public trust while pursuing commercial interests. The incident highlights the need for greater accountability and ethical considerations within the influencer marketing landscape.

Digital Marketers Optimize Clickthrough Rates for Better Engagement

Digital Marketers Optimize Clickthrough Rates for Better Engagement

This article delves into the importance of Click-Through Rate (CTR) in internet marketing, explaining its calculation and influencing factors. It provides practical strategies for improving CTR, such as optimizing ad creatives, precisely targeting audiences, and selecting appropriate channels. Furthermore, it explores the application value of CTR in areas like Search Engine Optimization (SEO) and e-commerce. The aim is to help readers better understand and utilize this key metric to enhance marketing effectiveness.

Gansu Merges Internet and Logistics to Reduce Costs

Gansu Merges Internet and Logistics to Reduce Costs

Gansu Province is implementing the "Internet+ Circulation" action plan, integrating rural express logistics resources, building a provincial logistics platform, guiding the digital transformation of traditional enterprises, and attracting large e-commerce and logistics companies to establish smart warehousing centers. This initiative aims to reduce logistics costs, improve circulation efficiency, and build an efficient and convenient modern circulation system.

09/26/2025 Logistics
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Internet + Logistics: New Paths to Enhance Freight Efficiency

Internet + Logistics: New Paths to Enhance Freight Efficiency

This article explores the significant role of Internet Plus in enhancing freight efficiency. By analyzing the 'Land Transportation Information Management and Transaction Platform,' it highlights the integration of big data, cloud computing, and other technologies to address the pain points of traditional logistics operations. It also proposes new tax pathways to promote industry development.

07/18/2025 Logistics
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Reshaping Air Cargo: Internet Thinking Fuels Industry Innovation

Reshaping Air Cargo: Internet Thinking Fuels Industry Innovation

With the ongoing reforms of state-owned enterprises, China's air cargo industry is facing the paradox of market optimism alongside overall losses. To break this situation, the application of internet thinking for tactical innovation is essential. By establishing a bidding platform for air cargo, building an IoT infrastructure, and improving the integrity system, the industry can achieve optimal resource allocation and enhance customer experience, facilitating sustainable development in air cargo.

07/21/2025 Logistics
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Logistics Revolution in Industrial Internet Breaking Through and Opportunities

Logistics Revolution in Industrial Internet Breaking Through and Opportunities

The Industrial Internet is driving transformation in the logistics industry. Through strategies such as digitization and online integration, data connectivity, system collaboration, and empowering the smallest units, logistics companies are gradually transitioning from traditional models to intelligent services. The participation of capital in the future will play a significant role in supporting the industry's development.

07/24/2025 Logistics
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Tiktok Challenges Facebook for Marketing Dominance

Tiktok Challenges Facebook for Marketing Dominance

TikTok's rapid growth poses a challenge to Facebook, but data suggests Facebook's user base remains twice the size of TikTok's. Most users utilize both platforms. Marketers should avoid pitting them against each other and instead adopt an omnichannel strategy. Tailoring content based on target audience and platform characteristics is crucial for more effective marketing across both platforms. This differentiated approach allows for reaching a broader audience and maximizing campaign impact by leveraging the unique strengths of each social media channel.

Instagram Image Sizes Optimizing Visual Marketing

Instagram Image Sizes Optimizing Visual Marketing

This article provides an in-depth analysis of various Instagram image size specifications, including profile photos, feed photos, thumbnails, Stories, Reels, and ad images. It offers detailed upload recommendations and optimization tips to help users leverage the Instagram platform for visual marketing. The goal is to enhance user experience, strengthen brand image, and optimize advertising effectiveness by understanding and applying the correct image dimensions for different content formats on Instagram.