Amazon Sellers Adopt Six Ad Strategies Amid Pandemic

Amazon Sellers Adopt Six Ad Strategies Amid Pandemic

This article provides an in-depth analysis of Amazon sales trends during the pandemic and offers six key advertising strategies for sellers. These strategies include category focus, logistics optimization, inventory management, new product launches, data-driven insights, and customer relationship management. The aim is to help sellers navigate challenges, seize opportunities, and achieve business growth. Furthermore, the article provides advanced reading resources on Amazon Advertising to help sellers deepen their understanding of advertising strategies.

12/30/2025 Logistics Industry Insights
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Ecommerce Boom Fuels Warehouse Rent Surge Strains Businesses

Ecommerce Boom Fuels Warehouse Rent Surge Strains Businesses

Soaring e-commerce demand is driving continuous increases in warehouse rents and record-low vacancy rates. Businesses need to optimize inventory management, adopt flexible location strategies, leverage technology, and collaborate with third-party logistics providers. Developing long-term plans is crucial to navigate market challenges and achieve sustainable growth. This requires a proactive approach to adapt to the evolving landscape of e-commerce logistics and its impact on warehousing costs and availability.

01/07/2026 Logistics
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Five Strategies to Transform Manufacturing Logistics Globally

Five Strategies to Transform Manufacturing Logistics Globally

Facing labor shortages and supply chain disruptions, optimizing internal logistics is crucial for manufacturers. This paper proposes five key strategies: comprehensive diagnostics, embracing automation, optimizing inventory, strengthening information integration, and seeking professional collaboration. These strategies aim to help companies reduce costs, improve efficiency, and reshape their logistics competitiveness, enabling them to stand out in the fierce market competition. By implementing these approaches, manufacturers can overcome challenges and achieve sustainable growth through optimized internal logistics operations.

01/16/2026 Logistics Industry Insights
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US Container Imports Drop Hinting at Economic Slowdown

US Container Imports Drop Hinting at Economic Slowdown

Descartes' latest report reveals a significant drop in US import container volume, down 16.2% month-over-month and 25.0% year-over-year, but consistent with pre-pandemic levels. Multiple factors contribute to the decline, including increased port congestion, stabilization of East and West Coast port shares, and the rise of smaller ports. Experts advise businesses to diversify supply chains, strengthen inventory management, monitor policy changes, embrace digital transformation, and cautiously navigate global trade challenges.

01/16/2026 Logistics Industry Insights
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Logistics Property Demand Surges As Firms Restock Inventories

Logistics Property Demand Surges As Firms Restock Inventories

Prologis CFO points out that inventory replenishment demand, e-commerce development, and population growth are driving the surge in demand for logistics real estate. The vacancy rate of logistics real estate in the US has reached a record low, and rents are rising, but companies are paying more attention to the overall cost of the supply chain. Companies should plan ahead, optimize their supply chains, and lease flexibly to meet market challenges.

01/19/2026 Logistics Industry Insights
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YETI Seeks Supply Chain Fixes at Houston Port

YETI Seeks Supply Chain Fixes at Houston Port

YETI is facing inventory shortages due to the global supply chain crisis. To overcome this, YETI is actively testing the use of the Port of Houston, increasing cross-docking, and exploring faster shipping routes. The Port of Houston, with its geographical advantages and infrastructure development, is attracting many shippers and may become a key hub for alleviating global supply chain pressures. YETI's efforts highlight the challenges and potential solutions within the current volatile shipping landscape.

01/19/2026 Logistics
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Double Warehouse Storage: An Effective Strategy to Enhance Logistics Efficiency

Double Warehouse Storage: An Effective Strategy to Enhance Logistics Efficiency

The dual warehouse method is a strategy that enhances logistics efficiency through effective management of material storage. It includes techniques such as ABC analysis, moderate inventory centralization, and dynamic storage. By optimizing inventory management and implementing the 'first in, first out' strategy, this method reduces storage and transportation costs, improves turnover speed, and enhances overall logistics operation efficiency.

07/17/2025 Logistics Encyclopedia
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Enhancing Efficiency in Overseas Warehouse Management: Setting and Optimizing Safety Stock

Enhancing Efficiency in Overseas Warehouse Management: Setting and Optimizing Safety Stock

In the context of rapid development in cross-border e-commerce, choosing the right overseas warehouse has become a crucial decision for sellers. Properly setting safety stock can prevent stockouts, control inventory costs, and enhance customer satisfaction. Sellers need to consider sales conditions and market demand comprehensively, adjusting inventory levels flexibly, and employing reasonable management strategies to improve competitiveness.

07/15/2025 Logistics Encyclopedia
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Strategies To Enhance Financial Resilience Under New Tariff Policies

Strategies To Enhance Financial Resilience Under New Tariff Policies

In light of changing trade policies and tariffs, rising inventory costs and warehousing prices compel businesses to rethink their supply chain strategies. This article explores concepts such as diversion integration, push-pull models, multi-channel inventory management, and the use of bonded warehouses, which can enhance financial resilience and supply chain flexibility in the current environment.

05/21/2025 Warehousing
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