European FBA Fee Guide for Crossborder Sellers

European FBA Fee Guide for Crossborder Sellers

This paper provides an in-depth analysis of European FBA fee structure and influencing factors. It proposes lean operation strategies aimed at helping cross-border e-commerce sellers effectively reduce costs and improve profitability. The strategies cover optimizing product structure, refining inventory management, selecting appropriate locations, improving operational efficiency, paying attention to policy changes, and data-driven decision-making. By implementing these strategies, sellers can gain a competitive edge and achieve sustainable growth in the European market.

01/23/2026 Logistics Encyclopedia
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Amazon Sellers Boost Sales With Strategic Product Selection

Amazon Sellers Boost Sales With Strategic Product Selection

Amazon sellers often face sales bottlenecks not due to operational issues, but flawed product selection strategies. This article emphasizes the importance of product selection, advocating for choosing categories with large market capacity and learning differentiated selection strategies. Through case studies, it demonstrates the actual results of optimized product selection strategies, such as reduced advertising ACOS and doubled order volume. It highlights that product selection is the cornerstone of success on Amazon, suggesting a strategic shift towards identifying and capitalizing on untapped market potential.

01/04/2026 Logistics Industry Insights
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Facebook Ads Strategic Growth Tactics Replace Guesswork

Facebook Ads Strategic Growth Tactics Replace Guesswork

This article provides an in-depth analysis of Facebook advertising strategies, demystifying common misconceptions. It emphasizes the importance of selecting broad or targeted advertising based on product characteristics and target audience. Through case studies, it illustrates the matching principles between different product types and advertising strategies. Furthermore, it offers optimization strategies to help advertisers avoid blind advertising, achieve precise scaling, and improve marketing effectiveness. The goal is to empower advertisers to make informed decisions and maximize their ROI on Facebook advertising campaigns.

01/04/2026 Logistics Industry Insights
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Ecommerce Brands Boost Sales With Advanced Facebook Ad Tactics

Ecommerce Brands Boost Sales With Advanced Facebook Ad Tactics

This article reveals Facebook advertising strategies used by million-dollar sellers, covering aspects like creative optimization, precise targeting, data analysis, and continuous iteration. It explores using 'image analysis' to select audiences, monitoring key metrics like CPC, CTR, and CPM, and quickly adjusting strategies based on market feedback. Learn how to master Facebook ads and achieve peak season sales. The strategies provided will help you optimize your campaigns for better performance and maximize your ROI in the competitive e-commerce landscape.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Guide to Optimizing Acos for Profit

Amazon Sellers Guide to Optimizing Acos for Profit

This article provides an in-depth analysis of Amazon ACoS (Advertising Cost of Sales), its importance, and calculation methods. It offers optimization strategies to help you understand and control ACoS, improve advertising profitability, and achieve business growth. The article covers key factors such as keyword selection, listing optimization, and bidding strategies, enabling you to develop more effective advertising campaigns. By understanding and implementing these strategies, you can effectively manage your ad spend and maximize your return on investment on Amazon.

12/29/2025 Logistics Encyclopedia
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Ecommerce Firms Face Rising Shipping Costs from LTL USPS Changes

Ecommerce Firms Face Rising Shipping Costs from LTL USPS Changes

Significant adjustments are coming to LTL freight rules and USPS dimensional weight regulations, posing challenges to businesses facing rising logistics costs. This paper analyzes the impact of these changes on businesses and, considering the reshaping of import models in 2025, proposes data-driven logistics cost optimization strategies. These strategies include establishing a freight data analysis system, optimizing packaging strategies, and diversifying logistics service provider selection. The aim is to empower businesses to effectively navigate these challenges and mitigate the impact of increased costs.

01/20/2026 Logistics
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Starlux Airlines Gains Traction in Asia with Premium Services

Starlux Airlines Gains Traction in Asia with Premium Services

Since its inaugural flight in 2020, STARLUX Airlines has rapidly risen with its premium services and flexible market strategies, establishing a global route network and efficient cargo services. Explore the latest developments in the aviation industry and learn about its digital platform and customer support strategies.

08/05/2025 Airlines
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Target Adapts Supply Chain Amid Global Uncertainty

Target Adapts Supply Chain Amid Global Uncertainty

Tim Hotze, Senior Vice President of Target, shared the company's supply chain strategies at the SMC3 Connections conference, addressing uncertainties in global trade and tariffs. His insights included diversifying global sourcing, adopting flexible manufacturing strategies, and integrating transportation planning with product design, highlighting how to maintain competitiveness amidst changes.

08/07/2025 Logistics Industry Insights
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Strategic Warehousing in the New Era of Tariffs Building Financial and Operational Resilience Tools

Strategic Warehousing in the New Era of Tariffs Building Financial and Operational Resilience Tools

In response to evolving trade policies and tariff pressures, businesses need to reshape their warehousing strategies to ensure financial and operational resilience. By implementing strategies such as transshipment, bonded warehousing, and multi-channel inventory management, companies can effectively manage inventory costs, optimize their supply chains, and enhance market responsiveness.

05/21/2025 Warehousing
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