Jollychics Decline Highlights Middle East Ecommerce Challenges
Jollychic, once hailed as the "Taobao of the Middle East," has collapsed, revealing both opportunities and challenges in the Middle Eastern e-commerce market. The decline was primarily caused by the impact of the pandemic, infrastructural shortcomings, and intensified competition. This case serves as a warning to cross-border e-commerce companies, emphasizing the need for localized operations, a stable supply chain, attention to logistics and payment experiences, risk management, and compliant operations to establish a foothold in the Middle Eastern market.