Nigerias Ecommerce Expands with Crossborder Growth
Nigeria's e-commerce market holds immense potential, with Jumia reporting strong performance and boasting the largest user base in Africa. However, infrastructural limitations and lack of trust remain significant challenges. The influx of Chinese sellers introduces opportunities but also presents risks related to payment systems, logistics, and regulatory policies. The market presents a mix of opportunities and challenges, demanding careful evaluation before entry.
