Oriental Selection Shifts From Education to Ecommerce Success

Oriental Selection Shifts From Education to Ecommerce Success

New Oriental Online's rebranding to 'Dongfang Zhenxuan' signals a strategic shift towards live streaming e-commerce. This move has not only boosted the company's market value but also foreshadows a comprehensive brand image upgrade. Dongfang Zhenxuan is actively building a new brand centered around live streaming e-commerce through a self-operated product strategy and diversified expansion. Its future development is worth anticipating.

01/05/2026 Logistics Industry Insights
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Can Oriental Selection Match Taobaos Live Streaming Success

Can Oriental Selection Match Taobaos Live Streaming Success

Dongfang Zhenxuan's move to Taobao marks a significant step in its strategic layout, aiming to reduce reliance on a single platform and seek broader development opportunities. Facing a new competitive environment, Dongfang Zhenxuan needs to continuously enhance its IP value, adapt to the characteristics of multiple platforms, and rely on a mature supply chain system to continue its Livestream E-commerce 'myth'. This diversification is crucial for long-term growth and mitigating risks associated with platform dependence.

12/29/2025 Logistics Industry Insights
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Findniche Review Assessing the Ecommerce Product Tool

Findniche Review Assessing the Ecommerce Product Tool

This article provides an in-depth review of FindNiche, an independent store product selection tool. It analyzes its four major product selection features: AliExpress, Shopify, Ads, and Top Lists. The review also offers practical case studies and operational tips to help sellers avoid blind selection, accurately discover potential best-selling products, and improve the operational efficiency of their independent stores. By leveraging FindNiche's features, sellers can streamline their product sourcing process and identify profitable niches.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Adopt Key Strategies to Avoid Infringement Boost Profits

Amazon Sellers Adopt Key Strategies to Avoid Infringement Boost Profits

This article delves into key strategies for avoiding infringement risks in Amazon product selection for cross-border e-commerce. It provides a systematic solution for sellers, covering multi-dimensional patent screening before product selection, authorization acquisition and evaluation, risk control during the sales process, and upgrading and optimizing product selection strategies. This helps sellers to advance steadily on the path of cross-border e-commerce, minimizing potential legal issues and fostering sustainable growth.

12/31/2025 Logistics Encyclopedia
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BTI Streamlines Product Classification for Compliance

BTI Streamlines Product Classification for Compliance

BTI (Binding Tariff Information) is the legal basis for product classification provided by EU customs to enterprises. Valid for three years, it helps businesses ensure accurate classification of goods and reduce tariff risks. With BTI, companies can not only comply with regulations but also enhance their competitiveness in the international market.

08/05/2025 Customs Knowledge
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Amazon Removes 450000 Meltable Product Listings

Amazon Removes 450000 Meltable Product Listings

Amazon US announced the removal of all 'meltable' ASINs and will charge removal fees, impacting approximately 450,000 products. Sellers need to self-inspect their products, adjust strategies promptly, monitor policy changes, and improve packaging to comply with the new regulations and avoid losses. This policy change requires sellers to proactively manage their inventory and adapt to Amazon's evolving requirements for temperature-sensitive items.

01/06/2026 Logistics
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Amazon Shares Lowbudget Product Launch Strategies

Amazon Shares Lowbudget Product Launch Strategies

Low-cost Amazon new product launch strategy: iteratively optimize Listing, advertising, and bidding. Case study demonstrates natural order growth and advertising optimization of a new product within 15 days. Focus on gradual improvements to maximize ROI and minimize initial investment. This approach allows for data-driven adjustments and efficient resource allocation, making it ideal for sellers with limited budgets seeking sustainable growth.

01/04/2026 Logistics Industry Insights
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Douyin Shop Streamlines Product Listing Process

Douyin Shop Streamlines Product Listing Process

This article details the complete process of listing products on Douyin Shop, covering key aspects such as category selection, title optimization, attribute filling, main image design, detail page creation, and price setting. Say goodbye to inefficient copying and master direct listing techniques to help new merchants quickly create popular products. It provides a comprehensive guide for beginners to understand and efficiently manage their product listings on Douyin Shop, ultimately contributing to their e-commerce success.

12/31/2025 Logistics Encyclopedia
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Amazon Influencer Marketing Drives Product Conversions

Amazon Influencer Marketing Drives Product Conversions

This article explores influencer marketing on Amazon, focusing on precisely connecting with high-value influencers to boost product conversion rates. It emphasizes multi-channel discovery, compliant partnerships, and building long-term, mutually beneficial relationships. The key is to identify influencers whose audience aligns with the target demographic and to ensure transparency and authenticity in collaborations. By leveraging the power of influencer endorsements, brands can significantly increase their visibility and drive sales on the Amazon platform.

12/30/2025 Logistics Industry Insights
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