Amazon Sellers Adopt Datadriven Tactics to Lower ACOS

Amazon Sellers Adopt Datadriven Tactics to Lower ACOS

This article provides an in-depth analysis of the components of Amazon Advertising ACOS. It offers optimization methods such as reducing CPC, improving conversion rates, and developing goal-oriented advertising strategies. The aim is to help sellers achieve cost reduction and efficiency improvement in advertising investment, thereby increasing profit margins. It explores actionable strategies to optimize ACOS, ultimately leading to a more profitable Amazon advertising campaign.

12/30/2025 Logistics Encyclopedia
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Sierra Leone Djibouti Join HS Convention to Streamline Trade

Sierra Leone Djibouti Join HS Convention to Streamline Trade

In 2015, Sierra Leone and Djibouti acceded to the International Convention on the Harmonized Commodity Description and Coding System, becoming the 152nd and 153rd contracting parties. This is significant for both countries, facilitating trade, enhancing international competitiveness, and promoting economic development. The Convention covers over 98% of global trade in goods. Its standardized coding system simplifies trade procedures, enhancing the efficiency, transparency, and standardization of global trade.

01/07/2026 Customs Knowledge
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New HS Code Rules Affect Importers and Exporters of Key Food Products

New HS Code Rules Affect Importers and Exporters of Key Food Products

The Harmonized System Committee of the World Customs Organization has revised the correlation table of commodities under subheadings 1605.54 and 1605.59 in the 2012 and 2017 editions of the Harmonized System. Enterprises involved in the import and export of relevant aquatic invertebrate products should pay attention to and adjust their commodity code declarations to ensure trade compliance and avoid losses caused by incorrect coding.

01/07/2026 HS Code Query
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Lazada Thailand Posts Profit Surge Amid Ecommerce Strategy Shift

Lazada Thailand Posts Profit Surge Amid Ecommerce Strategy Shift

Lazada Thailand achieved a revenue of 38 billion Thai Baht in 2022 and turned profitable, largely attributed to the contribution of Lazada Express. Facing challenges from competitors like Shopee's profitability strategies and reduced consumer spending, Lazada needs to optimize its operations, enhance user experience, and explore new growth opportunities. This is crucial for maintaining its competitive edge in the highly competitive Thai e-commerce market.

01/07/2026 Logistics Industry Insights
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