Amazon Sellers Adopt Datadriven Ads Amid Traffic Slump

Amazon Sellers Adopt Datadriven Ads Amid Traffic Slump

This article addresses the challenges faced by Amazon sellers experiencing category traffic decline and proposes data-driven advertising optimization strategies. It covers key aspects such as precise bidding, breaking traffic bottlenecks, coping with category traffic downturns, and advertising for existing products. The aim is to help sellers achieve growth against the trend through refined operations and flexible strategy adjustments. By leveraging data analysis and optimizing ad campaigns, sellers can effectively combat traffic decline and improve overall performance on Amazon.

12/30/2025 Logistics Industry Insights
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AI Transforms Ecommerce Logistics Amid Supply Chain Challenges

AI Transforms Ecommerce Logistics Amid Supply Chain Challenges

E-commerce logistics faces challenges in efficiency, cost, and labor. AI-driven digital freight matching platforms, supply chain optimization strategies, and advanced WMS systems offer effective solutions. Addressing these issues is crucial for sustained growth. Simultaneously, prioritizing talent development and offering competitive compensation and benefits are key to mitigating the logistics industry's human capital crisis. These approaches are vital for navigating the evolving landscape of e-commerce logistics and ensuring long-term success in a competitive market.

02/04/2026 Logistics
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US Rail Freight Growth Slows Amid Economic Challenges

US Rail Freight Growth Slows Amid Economic Challenges

Data from the Association of American Railroads shows a year-over-year decrease in both US rail carloads and intermodal units for the week ending December 15th. While cumulative year-to-date figures remain positive, the late-year downturn warrants attention. Key influencing factors include macroeconomic fluctuations, industry restructuring, and changes in the competitive landscape. To address these challenges and achieve sustainable development, railway companies need to increase infrastructure investment, optimize operational management, and expand diversified business ventures.

02/04/2026 Logistics
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Trade Uncertainty Boosts North American Intermodal Growth

Trade Uncertainty Boosts North American Intermodal Growth

Multimodal expert Larry Gross pointed out at the RailTrends conference that international intermodal transportation is declining due to tariffs, while domestic intermodal is showing growth. He emphasized that domestic intermodal is key to future growth and requires attention to uncertainties such as global shipping, truck driver supply, and trade policies. Freight volume is projected to remain flat or slightly decrease by 2026. The future of freight relies on navigating these challenges and capitalizing on domestic opportunities.

02/04/2026 Logistics Industry Insights
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US Trucking Industry Faces Weak Freight Demand in 2024

US Trucking Industry Faces Weak Freight Demand in 2024

US trucking executives are concerned about sluggish freight demand, hoping for a market recovery by 2026. Key challenges include excess capacity, shifting consumer spending patterns, and rising operational costs. Companies are actively adapting, and the industry is calling for government support. Future development hinges on market adjustments and corporate innovation. The current downturn highlights the need for resilience and strategic planning within the trucking sector to navigate these economic headwinds and capitalize on future opportunities when demand rebounds.

02/04/2026 Logistics Industry Insights
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Prologis Data Indicates Shift in Logistics Real Estate Demand

Prologis Data Indicates Shift in Logistics Real Estate Demand

The Prologis IBI Index indicates a turning point for logistics real estate demand in Q3, driven by corporate strategic adjustments and key industry growth. Customers are adopting a 'just-enough inventory' approach, stabilizing short-term vacancy rates. However, reduced new construction suggests a future market tightening, potentially accelerating rental growth. Companies and investors should capitalize on these market opportunities. This shift reflects a recalibration of supply chains and a renewed focus on efficiency and resilience within the logistics sector.

02/04/2026 Logistics Industry Insights
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Trucking Spot Rates Edge Up Amid Persistent Market Weakness

Trucking Spot Rates Edge Up Amid Persistent Market Weakness

DAT reports a slight rebound in US truckload spot rates in October, but overall freight demand remains weak. Dry van volumes decreased, while refrigerated volumes increased, and flatbed volumes remained stable. High inventory levels, cooling consumer spending, and visa issues are key factors contributing to the market slump. The market is projected to face continued challenges into 2025, requiring caution from truck drivers and brokers. The minor rate increase doesn't offset the overall trend of softening demand and overcapacity.

02/04/2026 Logistics Industry Insights
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Prologis Report Industrial Real Estate Nears Prepandemic Levels

Prologis Report Industrial Real Estate Nears Prepandemic Levels

The Prologis IBI report indicates that industrial real estate is gradually returning to pre-pandemic norms. Despite macroeconomic uncertainties, demand remains robust. Rents are increasing, and vacancy rates remain below historical averages. The report highlights both opportunities and challenges in the market, emphasizing the importance of monitoring macroeconomic conditions, industry trends, and technological innovations to navigate market changes and achieve long-term returns. The strong demand is key to the continued recovery and resilience of the sector.

02/04/2026 Logistics Industry Insights
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Prologis Report Highlights Industrial Real Estates Strong Recovery

Prologis Report Highlights Industrial Real Estates Strong Recovery

The Prologis IBI report indicates a steady recovery in the US industrial real estate market despite macroeconomic headwinds. The April IBI index reached 56.2, signaling market expansion. Key characteristics include rising rents, low vacancy rates, and rebounding demand. Continued rental growth is anticipated, driven by evolving supply and demand dynamics. Investors should focus on high-quality assets, closely monitor these dynamics, leverage technological innovation, and strengthen risk management to capitalize on this golden era of industrial real estate.

02/04/2026 Logistics Industry Insights
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Ecommerce Firms Cut Shipping Costs with Smart Packaging

Ecommerce Firms Cut Shipping Costs with Smart Packaging

Cross-border e-commerce sellers can reduce international shipping costs through optimized packaging. The key lies in controlling billable weight, avoiding surcharges, and improving packaging cost-effectiveness. This article details how to streamline inner packaging materials, scientifically fill voids, optimize dimensions, and select lightweight materials. It also emphasizes leveraging logistics channel characteristics for cost reduction and the importance of standardizing packaging processes. By implementing these strategies, sellers can effectively lower shipping expenses and increase profit margins.

02/04/2026 Logistics Encyclopedia
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