Amazon Sellers Boost Rankings with Dual Keyword Strategy

Amazon Sellers Boost Rankings with Dual Keyword Strategy

This article delves into the influencing factors of Amazon keyword ranking, emphasizing the importance of both conversion rate and order volume. By utilizing Amazon's backend and third-party tools, sellers can evaluate conversion rates and estimate order volume. This allows for the creation of more effective promotion strategies, ultimately achieving the goal of top-page keyword ranking. Focusing on these metrics helps sellers optimize their listings and drive more sales on the Amazon platform.

12/30/2025 Logistics Encyclopedia
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Amazon Ads Introduces New Tools to Fight Invalid Traffic

Amazon Ads Introduces New Tools to Fight Invalid Traffic

Amazon introduces the "Total Traffic and Invalid Traffic Report" to help sellers accurately identify invalid traffic and optimize advertising strategies. The report provides detailed data metrics, revealing the sources of invalid traffic, protecting seller rights, and improving advertising ROI. It's a crucial tool for refined Amazon advertising operations, enabling sellers to make data-driven decisions and maximize the effectiveness of their campaigns by understanding and mitigating wasted ad spend due to fraudulent or non-genuine traffic.

01/06/2026 Logistics Industry Insights
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Ebay Updates Seller Rules for Enhanced Marketplace Success

Ebay Updates Seller Rules for Enhanced Marketplace Success

This article provides an in-depth analysis of eBay's core rules, covering order fulfillment, logistics tracking, anti-counterfeiting measures, multi-account operation restrictions, the risks of manipulating store metrics, the ineffectiveness of duplicate listings, and other crucial guidelines. It aims to help sellers avoid operational pitfalls, ensure compliance, and achieve long-term profitable growth in cross-border e-commerce. By understanding and adhering to these rules, sellers can mitigate risks and optimize their performance on the eBay platform.

01/06/2026 Logistics Encyclopedia
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Ebay Seller Levels Standards and Optimization Guide

Ebay Seller Levels Standards and Optimization Guide

The eBay seller level system is a crucial standard for the platform to evaluate seller performance, categorized into Top Rated, Above Standard, Standard, and Below Standard. The evaluation is based on transaction volume, defect rate, dispute rate, customer reviews, and service ratings. Sellers should pay attention to these metrics and optimize their products and services to improve their level and gain access to more platform resources. Aiming for a higher seller level can significantly benefit eBay businesses.

01/06/2026 Logistics Encyclopedia
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Google Reveals Top Search Trends in US and Globally

Google Reveals Top Search Trends in US and Globally

This article reveals Google search trends in the US and globally, based on 19.2 billion keyword data points. It highlights trending keywords, frequently asked questions, and provides search data and SEO metrics for over 200 countries/regions. Utilizing keyword analysis tools, users can delve into niche markets and optimize their content strategies. The data enables informed decision-making for SEO, content creation, and market research, providing valuable insights into user behavior and emerging trends on Google.

01/04/2026 Logistics Encyclopedia
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Amazon Enhances Analytics with ASIN Search Term Tracking

Amazon Enhances Analytics with ASIN Search Term Tracking

Amazon Brand Analytics has been significantly updated, adding search term performance insights within the ASIN view. Sellers can now track keyword click-through rates, conversion rates, and add-to-cart metrics for individual ASINs. This enables precise analysis of keyword effectiveness, optimization of ad campaigns, and expansion of Listing traffic, ultimately boosting sales and market share. While the download function is not yet updated, sellers are encouraged to actively utilize this feature to unlock growth opportunities.

12/31/2025 Logistics Industry Insights
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New Coupang Ad Tools Offer Customizable Reporting for ROI

New Coupang Ad Tools Offer Customizable Reporting for ROI

Coupang has launched a custom report feature, allowing sellers to set data according to their needs for secondary analysis, optimize advertising strategies, and improve advertising ROI. This feature provides keyword conversion, product conversion, and customer reach reports. By customizing report metrics, sellers can quickly extract the required data and achieve data-driven advertising optimization. This enables a more targeted and efficient approach to managing Coupang ad campaigns, leading to better performance and increased return on investment.

12/31/2025 Logistics Industry Insights
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Tiktok Success Finding Influencers Via Keyword Research

Tiktok Success Finding Influencers Via Keyword Research

This article reveals how to efficiently find high-quality TikTok influencers for product promotion through precise keyword research, ultimately boosting marketing conversion rates. It emphasizes the principle of 'quality over quantity' in influencer marketing and details the core data metrics for screening influencers. Furthermore, it provides a comprehensive and practical keyword list to help readers quickly identify target influencers. The article also highlights the importance of building long-term collaborative relationships with influencers for sustained success.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Boost Traffic with Idrbased Ad Strategies

Amazon Sellers Boost Traffic with Idrbased Ad Strategies

This article delves into the application of IDR metrics in Amazon operations, explaining how to analyze keyword traffic attributes to optimize advertising strategies and improve natural order conversion rates. It emphasizes the distinction between standardized and non-standardized products, and provides practical operational guidance for sellers through case studies, helping them maximize profits. The analysis focuses on leveraging IDR insights to refine ad targeting and category management, ultimately driving sales and improving overall performance on the Amazon platform.

12/29/2025 Logistics Industry Insights
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Amazon Brands Boost Growth with Datadriven Ad Strategies

Amazon Brands Boost Growth with Datadriven Ad Strategies

This article delves into how Amazon brand sellers can leverage tools like Amazon Brand Analytics (ABA), Amazon Attribution, and brand metrics to measure brand performance and optimize advertising strategies based on the consumer shopping journey. Through data-driven analysis, brands can more precisely target their audience, improve advertising effectiveness, and ultimately achieve sales growth. The paper emphasizes the importance of using data insights to refine marketing efforts and maximize return on investment within the Amazon ecosystem.

12/29/2025 Logistics Industry Insights
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