Amazon Seller Cuts Ad Costs 63 Boosts Orders 242

Amazon Seller Cuts Ad Costs 63 Boosts Orders 242

This article tells the success story of Amazon seller Chloe, who reduced ACOS by 63% and increased order volume by 242% within two weeks by setting clear KPIs, optimizing keyword strategies, and utilizing the Yishutong advertising intelligent optimization tool. It emphasizes the importance of clear goals, data-driven decision-making, and effective tool utilization in Amazon advertising optimization, providing valuable experience for other sellers. This case study highlights practical strategies for improving advertising performance and achieving significant results on the Amazon platform.

01/04/2026 Logistics Industry Insights
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Amazon Stock Dives on Weak Q3 Earnings Bleak Holiday Outlook

Amazon Stock Dives on Weak Q3 Earnings Bleak Holiday Outlook

Amazon's Q3 earnings missed expectations, and Q4 forecasts were significantly lowered, triggering a stock price plunge. A strong dollar led to exchange rate losses, exacerbating performance pressure. The industry as a whole holds a pessimistic attitude towards peak season sales. Cross-border e-commerce sellers need to pay attention to exchange rate fluctuations, flexibly adjust strategies, and cope with market challenges. The results highlight the impact of macroeconomic factors and the need for adaptability in the current global e-commerce landscape.

01/04/2026 Logistics Industry Insights
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Ebay Sellers Boost Sales with Optimized Listings Guide

Ebay Sellers Boost Sales with Optimized Listings Guide

This article provides a detailed overview of the components and creation techniques for eBay listing pages, covering product posters, parameters, detail displays, advantage highlighting, and after-sales service. It also explores the application of HTML code in customizing listing pages and the importance of image processing. The aim is to help sellers create high-conversion eBay listing pages by optimizing their product presentation and providing comprehensive information to potential buyers. Ultimately, this leads to improved sales performance and customer satisfaction.

01/04/2026 Logistics Encyclopedia
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Douyins Super Product Card Boosts Ecommerce Sales

Douyins Super Product Card Boosts Ecommerce Sales

TikTok Shop is launching the Super Product Card, a paid traffic channel following Qianchuan Search. It utilizes both seeding and product preheating modes to achieve precise 'product-finds-people' targeting, accelerating new product breakthroughs and sustained best-seller performance. Merchants can analyze traffic destinations through the E-commerce Compass to identify suitable products for preheating and capitalize on this new traffic opportunity. This feature allows for targeted promotion and helps drive sales by connecting products with interested users within the TikTok ecosystem.

01/04/2026 Logistics Industry Insights
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Ebay Sellers Boost Sales with Datadriven Product Selection

Ebay Sellers Boost Sales with Datadriven Product Selection

This article provides an in-depth analysis of eBay product selection optimization strategies, emphasizing the importance of data-driven decision-making. It offers practical tools and methods to help sellers identify trending products, determine optimal pricing, and optimize keywords. The ultimate goal is to assist sellers in creating popular products, enhancing user experience, and achieving sales growth on the eBay platform. By leveraging data analysis, sellers can make informed choices and improve their overall performance in the competitive cross-border e-commerce market.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Boost Sunglasses Sales with Datadriven Keywords

Amazon Sellers Boost Sunglasses Sales with Datadriven Keywords

This article details Amazon sunglasses listing keyword research, selection, and placement strategies. It explores using tools to expand keyword sources, filtering by relevance and search volume, and optimizing title, description, and other layout elements. Continuous data monitoring is crucial for improving traffic and sales. The process involves identifying high-potential keywords, strategically incorporating them into the listing, and tracking performance to refine the keyword strategy over time. Effective keyword optimization is essential for increasing visibility and driving conversions on the Amazon platform.

01/04/2026 Logistics Encyclopedia
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Amazon Expands Video Ad Tools for Brands

Amazon Expands Video Ad Tools for Brands

Amazon Advertising has launched a suite of video advertising solutions, including Sponsored Display video ads, video creation tools, ad creative services, and streaming TV reach incrementality measurement. This aims to help sellers more effectively build brand awareness through video, reach target audiences, and optimize ad performance, ultimately driving sales growth. The new tools and services empower brands to create engaging video content, target specific customer segments, and measure the impact of their video campaigns across various channels within the Amazon ecosystem.

01/04/2026 Logistics Industry Insights
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Douyin Merchants Gain As Pinduoduo Eases Order Limits

Douyin Merchants Gain As Pinduoduo Eases Order Limits

Good news for Douyin store merchants! Pinduoduo has relaxed restrictions on order placement, allowing a single account to place multiple orders. Merchants can choose manual order placement or collaborate with suppliers for bulk order processing and shipping, improving efficiency. This article provides two practical shipping solutions to help merchants respond flexibly and achieve sales growth. It covers strategies for managing different order volumes and choosing the most suitable approach, ultimately empowering merchants to optimize their fulfillment process and boost their performance.

01/04/2026 Logistics
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Amazon Launches Seller Safety Net with Account Health Assurance

Amazon Launches Seller Safety Net with Account Health Assurance

Amazon's 'Account Health Assurance' program offers high-performing sellers a '3-day grace period' to resolve issues and prevent account deactivation. This article explains the program, helping sellers understand its core elements and value. It allows sellers facing potential account suspension due to performance issues to address problems within three days, avoiding immediate deactivation. The program aims to provide a safety net for sellers who maintain good account health, incentivizing proactive problem-solving and ensuring a more stable selling environment on Amazon.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Gain Edge with Sifs Crossborder Traffic Analytics

Amazon Sellers Gain Edge with Sifs Crossborder Traffic Analytics

SIF is a traffic analysis tool developed by Gonglan Network, helping cross-border e-commerce sellers optimize Amazon internal traffic, improve Listing and advertising performance, and achieve precise marketing and efficient conversion. It provides insights into customer behavior within the Amazon marketplace, enabling sellers to identify high-potential keywords, optimize product listings for better visibility, and refine advertising campaigns for maximum ROI. By leveraging SIF's data-driven insights, sellers can make informed decisions to drive sales and grow their business on Amazon.

01/04/2026 Logistics Encyclopedia
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