Taboola Helps Brands Optimize Ad Spend Via Native Ads

Taboola Helps Brands Optimize Ad Spend Via Native Ads

This article provides an in-depth analysis of Taboola's CPC billing model, offering practical budget setting recommendations and cost optimization techniques. By clarifying marketing objectives, analyzing data, and continuously monitoring performance, advertisers can maximize budget efficiency and master native advertising on the Taboola platform. The focus is on achieving optimal ROI through strategic budget allocation and continuous refinement of campaigns based on performance metrics.

01/23/2026 Logistics Industry Insights
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Aidriven GEO Reshapes Marketing Strategies for Competitive Edge

Aidriven GEO Reshapes Marketing Strategies for Competitive Edge

Traditional SEO faces challenges with the rise of generative AI search. GEO expert Lei Yu proposes a "two core + four-wheel drive" optimization system, emphasizing humanized content and cross-validation to enhance AI trust. Case studies show significant increases in branded search volume and conversion rates, even with invisible direct traffic. GEO has become crucial for brand building and customer acquisition efficiency in the AI era.

01/23/2026 Logistics Industry Insights
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Logistics Sector Must Adapt Digitally or Risk Decline

Logistics Sector Must Adapt Digitally or Risk Decline

The logistics industry faces both challenges and opportunities in the digital transformation era. A coordinated approach encompassing strategy, structure, and processes is crucial for reducing costs, improving efficiency, and meeting evolving customer expectations. Key focus areas include achieving on-time delivery and minimizing damage. Embracing digital solutions is essential for optimizing supply chain management and maintaining a competitive edge in the rapidly changing logistics landscape.

01/20/2026 Logistics Industry Insights
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Fed Holds Rates As Logistics Sector Monitors Trade Uncertainty

Fed Holds Rates As Logistics Sector Monitors Trade Uncertainty

The Federal Reserve held interest rates steady. The logistics industry faces tariffs and economic uncertainty. Experts analyze the risk of stagflation, urging companies to strengthen risk management, optimize supply chains, and improve operational efficiency. Businesses need to be flexible and responsive to market changes to navigate these challenges effectively. The current economic climate necessitates proactive strategies to mitigate potential negative impacts on the logistics sector.

01/21/2026 Logistics Industry Insights
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Bluegrace Exec Joins Digital LTL Council to Shape Standards

Bluegrace Exec Joins Digital LTL Council to Shape Standards

BlueGrace Logistics' Chief Commercial Officer, Adam Blankenship, has joined the Digital LTL Council to drive digital transformation in the LTL freight industry. The council will focus on establishing unified industry standards covering key areas such as electronic bills of lading, freight visibility and tracking, and exception handling. This initiative aims to support scalable automation and digitization within LTL freight, ultimately improving industry efficiency and service quality.

01/21/2026 Logistics
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Airline Industry Explores Hidden Revenue Streams for Growth

Airline Industry Explores Hidden Revenue Streams for Growth

Rassure analyzes airline data to identify issues such as invalid bookings and contract loopholes. By uncovering these inefficiencies, Rassure helps airlines improve operational efficiency and increase revenue. This data-driven approach leads to enhanced profitability and sustainable growth for airline businesses. The solution provides actionable insights to optimize pricing, resource allocation, and overall performance, ultimately contributing to a more efficient and profitable airline operation.

01/28/2026 Airlines
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Forklift Leasing Gains Edge Over Buying for Logistics Savings

Forklift Leasing Gains Edge Over Buying for Logistics Savings

Logistics companies need to be cautious when making forklift fleet procurement decisions. Leasing offers flexibility but can have high hidden costs. Purchasing grants ownership but requires significant upfront investment. Companies should comprehensively consider their financial situation and business needs to choose the most suitable option for cost reduction and efficiency improvement. This white paper provides an in-depth analysis of various options, helping businesses make informed decisions.

01/28/2026 Logistics Industry Insights
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Walmart Golocal Taps Rina Hurst to Lead Rapid Delivery Expansion

Walmart Golocal Taps Rina Hurst to Lead Rapid Delivery Expansion

Former Shipt executive Rina Hurst has joined Walmart GoLocal as Vice President, responsible for strategy and operations. This appointment aims to bolster Walmart GoLocal's efforts to scale its local delivery business and enhance its service capabilities. Hurst's experience at Shipt will be crucial in driving growth and optimizing operational efficiency for Walmart GoLocal as it expands its reach and offerings in the competitive same-day delivery market.

01/28/2026 Logistics
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Guide to Optimizing Supply Chains Through Port Selection

Guide to Optimizing Supply Chains Through Port Selection

This paper introduces the 'Ultimate Guide to Port Assessment,' designed to help readers systematically optimize port selection strategies and improve supply chain efficiency. The guide provides a universal assessment framework, expert insights, key question checklists, and assessment checklists. It covers critical elements of port evaluation, data collection and analysis, communication strategies, risk assessment, and final decision-making methods, assisting companies in choosing the most suitable port.

01/28/2026 Port Encyclopedia
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JLL Industrial Real Estate Growth to Slow in 2024

JLL Industrial Real Estate Growth to Slow in 2024

A JLL report cautions that the growth rate of the US industrial real estate market may slow down. While fundamentals remain solid, macroeconomic uncertainties, new supply pressures, and rising interest rates pose challenges. The report emphasizes that market participants need to remain vigilant, rationally view future developments, and focus on quality and efficiency. It advises a cautious approach considering the potential headwinds impacting the sector's expansion.

01/29/2026 Logistics Industry Insights
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