Musicians Tap Global KOL Marketing to Expand Reach

Musicians Tap Global KOL Marketing to Expand Reach

The music industry leverages overseas KOLs for promotion on platforms like TikTok and Instagram. Short videos and live streams are common formats. Key considerations include defining objectives, selecting appropriate KOLs, developing creative content, monitoring data, and mitigating risks. Focusing on these aspects is crucial for successful music promotion campaigns targeting international audiences and leveraging the power of influencer marketing in the overseas market.

01/07/2026 Logistics Industry Insights
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Turkish Airlines Academy Launches Iatacertified Aviation Programs

Turkish Airlines Academy Launches Iatacertified Aviation Programs

Turkish Airlines Academy offers IATA-certified courses in Istanbul, providing comprehensive aviation transportation training across various specializations. The academy is certified by a European training organization, with the certification valid until May 2026. It's dedicated to developing aviation professionals with an international perspective and specialized skills, providing a solid foundation for their career advancement. Inquiries can be made via email or phone.

01/22/2026 Airlines
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Datadriven Lean Management Boosts Supply Chain Resilience

Datadriven Lean Management Boosts Supply Chain Resilience

IHS Markit research indicates that supply chain leaders prioritize spend analysis, category management, and risk management. Many organizations face challenges related to data and technology resource shortages. Companies need to strengthen data-driven lean management and build resilient supply chains by investing in data analytics tools, developing talent, and shifting mindsets. This will improve efficiency, reduce costs, and enhance risk response capabilities.

01/29/2026 Logistics Industry Insights
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Q3 Parcel Rates Defy Trends LTL and Truckload Rates Steady

Q3 Parcel Rates Defy Trends LTL and Truckload Rates Steady

The TD Cowen/AFS Freight Index reveals mixed trends in the US freight market for Q3. Unprecedented discounts in parcel shipping offset rising fuel surcharges. LTL pricing remains stable, but per-shipment weight is declining. Truckload faces continued headwinds from weak demand and excess capacity, with limited near-term improvement expected. This index provides valuable insights for businesses developing their freight strategies.

01/26/2026 Logistics Industry Insights
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Small Suppliers Drive Innovation in Procurement Sector

Small Suppliers Drive Innovation in Procurement Sector

This paper explores the increasing importance of niche suppliers in procurement. Compared to large suppliers, niche suppliers offer distinct advantages in communication agility, product personalization, responsiveness, and innovation. Procurement departments should balance economies of scale with customized solutions based on specific needs, developing appropriate procurement strategies. Actively seeking out and leveraging excellent niche suppliers can enhance a company's competitiveness and innovation capabilities.

01/27/2026 Logistics Industry Insights
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Tiktoks Search Growth Fuels Crossborder Ecommerce Shift

Tiktoks Search Growth Fuels Crossborder Ecommerce Shift

This week in cross-border e-commerce, TikTok's search volume surpassed Google, reshaping brand marketing strategies. Temu plans to launch a POP model, and Alibaba.com introduced a semi-managed service, indicating the continuous evolution of platform models. SHEIN remained the download champion, while Amazon Europe launched its spring sale, intensifying market competition. Cross-border e-commerce is developing towards intelligence, personalization, and socialization.

02/03/2026 Logistics Industry Insights
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Export Compliance Guide for Electric Bicycle Industry

Export Compliance Guide for Electric Bicycle Industry

This article provides a detailed interpretation of key aspects of electric bicycle exports, including lithium battery UN code classification, dangerous goods packaging requirements, and standards in China and target countries/regions (e.g., EU CE certification, US UL standards). It offers practical export advice to help companies achieve regulatory compliance and seize international market opportunities. The article focuses on ensuring smooth and compliant export processes for electric bicycle manufacturers looking to expand their global reach.

08/21/2025 Logistics Encyclopedia
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Guide to African Currencies for Global Trade

Guide to African Currencies for Global Trade

This article provides a comprehensive currency reference guide for logistics professionals and businesses engaged in African trade. It covers the currency names, symbols, former symbols, standard symbols, and subunit denominations of major African countries. This guide aims to help businesses efficiently and conveniently complete cross-border payments and settlements, and avoid potential financial risks. It serves as a valuable tool for navigating the complexities of African currencies in the context of international trade and logistics.

08/21/2025 Exchange Rate Query
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Oil Tanker Trade Shifts Amid Sanctions Energy Market Changes

Oil Tanker Trade Shifts Amid Sanctions Energy Market Changes

The sanctions imposed by the U.S. and EU on Russian and Iranian oil and gas are reshaping the global tanker market. The aim of the sanctions is to weaken oil revenues, and while it is important to be cautious of short-term supply chain fluctuations, overall market gaps can be filled by other Middle Eastern countries. Additionally, the growing demand for second-hand vessels may help alleviate pressure on declining asset prices.

07/31/2025 Logistics Industry Insights
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Trade Experts Stress Importance of Country of Origin Rules

Trade Experts Stress Importance of Country of Origin Rules

This paper delves into the definition and significance of the country of origin in trade. The country of origin not only affects market access and tariff policies but also relates to compliance in international trade. The differences in origin rules across countries have a profound impact on enterprises' operations and their competitiveness in the global market. Understanding these rules is crucial for optimizing supply chains, reducing costs, ensuring compliance, and enhancing competitive advantages.

08/05/2025 Logistics Encyclopedia
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