Amazon Ads Launches Expanded Targeting to Boost Sales

Amazon Ads Launches Expanded Targeting to Boost Sales

Amazon Advertising introduces 'Expanded Targeting,' a new feature within Sponsored Products' manual ad product targeting. Similar to broad keyword matching, it expands product targeting to related items. Key features include high relevance, limited quantity, rapid data updates, and negative targeting options. This feature is recommended for sellers experiencing underperformance. It allows for broader reach within the Amazon marketplace by identifying and targeting products that are closely associated with the products you are already advertising, potentially increasing sales and visibility.

12/30/2025 Logistics Industry Insights
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Upss Happy Returns Uses AI to Combat 765B Return Fraud

Upss Happy Returns Uses AI to Combat 765B Return Fraud

UPS's Happy Returns utilizes AI Return Vision to identify return fraud, reducing losses for retailers. This technology analyzes returned items for signs of damage, use, or discrepancies, flagging suspicious returns for further review. The combination of AI and human review is a growing trend in combating return fraud, offering a more efficient and accurate approach than traditional methods. This helps retailers minimize financial losses associated with fraudulent returns and improve the overall customer experience by ensuring fair return policies.

01/15/2026 Logistics
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Crossborder Ecommerce Sellers Urged to Secure Fragile Goods

Crossborder Ecommerce Sellers Urged to Secure Fragile Goods

This article provides a comprehensive packaging guide for cross-border e-commerce sellers shipping fragile goods internationally. It covers pre-treatment, inner cushioning, middle layer fixation, outer layer reinforcement, warning labels, and specific packaging techniques for different types of fragile items. The aim is to help sellers reduce damage rates and improve customer satisfaction by ensuring their fragile products arrive safely at their destination. The guide offers practical tips and strategies to minimize the risk of breakage during transit.

01/15/2026 Logistics Encyclopedia
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DHL Shipping Costs From China to US Set to Rise in 2026

DHL Shipping Costs From China to US Set to Rise in 2026

This article forecasts DHL China to US shipping costs in 2026, detailing the cost components, price ranges, surcharges, volumetric weight calculation methods, and delivery time. It also provides suggestions for choosing items to ship and cost-saving tips, helping readers make informed decisions and reduce logistics costs when sending packages. The analysis aims to empower individuals and businesses to optimize their international shipping strategies and minimize expenses associated with DHL's express services from China to the United States.

01/15/2026 Logistics
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Mexicochina Shipping Guide Key Logistics and Trends

Mexicochina Shipping Guide Key Logistics and Trends

This article provides a comprehensive guide on the entire process of sending packages from Mexico to China. It covers aspects such as choosing a suitable express delivery company, available shipping methods, prohibited items, customs clearance procedures, and frequently asked questions. The aim is to assist readers in completing international express delivery safely, quickly, and economically. It offers practical advice and tips for navigating the complexities of international shipping between Mexico and China, ensuring a smooth and efficient delivery experience.

01/15/2026 Logistics
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Dollar General Boosts Performance with SKU Rationalization Strategy

Dollar General Boosts Performance with SKU Rationalization Strategy

Dollar General improved profitability by significantly reducing stock keeping units (SKUs), optimizing inventory management, and enhancing supply chain efficiency. This strategy focuses resources on top-selling items, lowers inventory costs, and increases productivity in stores and distribution centers. While facing risks associated with reduced consumer choice and demand forecasting, Dollar General's lean retail model provides valuable insights for the industry. The approach emphasizes efficiency and cost-effectiveness through streamlined operations and a focus on high-demand products.

01/07/2026 Logistics Industry Insights
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SHEIN Opens First Permanent Store in Tokyos Harajuku

SHEIN Opens First Permanent Store in Tokyos Harajuku

SHEIN is accelerating its penetration into the Japanese market by opening its first permanent event space in Harajuku. This physical store focuses on interactive experiences, allowing customers to browse and try on items, then scan QR codes to purchase online. This follows previous pop-up store trials. This move aims to enhance user experience, strengthen brand awareness through a combination of online and offline channels, and leverage the Japanese market's fashion sensitivity and purchasing power for further growth.

01/16/2026 Logistics Industry Insights
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Retailers Adapt Strategies to Tackle High Apparel Return Rates

Retailers Adapt Strategies to Tackle High Apparel Return Rates

Amazon clothing sellers face a significant challenge with high return rates, particularly the substantial losses from unsellable returns. This article delves into the current state of high return rates in the clothing category and provides practical tips to reduce the unsellable return rate. These include using zipper bags, spare labels, and frosted packaging. The aim is to help sellers improve operational efficiency and increase profit margins by minimizing losses associated with damaged or unusable returned clothing items.

01/16/2026 Logistics Industry Insights
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Singaporechina Shipping Costeffective and Secure Guide

Singaporechina Shipping Costeffective and Secure Guide

This article provides a comprehensive guide on sending parcels from Singapore to China. It covers key aspects such as selecting a courier company, packaging techniques, address formatting, choosing the right shipping method, understanding prohibited items, considering insurance and valuation, and navigating customs clearance procedures. It also addresses frequently asked questions. The aim is to help readers complete the shipping process economically, safely, and quickly. Furthermore, it introduces the development trends of cross-border e-commerce and postal services.

01/19/2026 Logistics Encyclopedia
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Air Freight Gains Edge in Global Trade Efficiency

Air Freight Gains Edge in Global Trade Efficiency

This paper delves into the suitable scenarios for international air freight, including urgent goods, high-value fragile items, fresh and perishable products, small and lightweight cargo, and special goods. Through specific case studies, it illustrates the advantages of air transport in terms of timeliness, security, preservation, and flexibility. This helps businesses choose the most appropriate transportation method and enhance their competitiveness. The analysis provides insights into optimizing supply chains and leveraging air freight's benefits for specific business needs.

01/19/2026 Logistics Encyclopedia
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