Guide to Optimizing Amazon Ad Spend for Higher ROI

Guide to Optimizing Amazon Ad Spend for Higher ROI

This article reveals a common misconception in Amazon advertising optimization: focusing solely on high ACOS campaigns while neglecting the significance of advertising spend percentage. Through case studies and data validation, it emphasizes prioritizing adjustments to high ACOS campaigns with a large proportion of ad spend. This approach more effectively reduces overall ACOS and enhances advertising efficiency. Sellers are advised to comprehensively consider both ACOS and spend percentage for refined operations, leading to better optimization outcomes and improved return on investment.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Cut Ad Costs with Negative ASIN Targeting

Amazon Sellers Cut Ad Costs with Negative ASIN Targeting

Amazon PPC has undergone a significant upgrade with the introduction of Negative ASIN and product targeting features, enabling sellers to precisely control ad placements and prevent wasted ad spend. This article details how to leverage these features to improve conversion rates, click-through rates, and ACOS. It also shares strategies and techniques for large-scale implementation of negative products, helping sellers maximize advertising effectiveness and achieve optimal campaign performance by precisely targeting or excluding specific products from their PPC campaigns.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Hit by Fraudulent Trademark Complaints

Amazon Sellers Hit by Fraudulent Trademark Complaints

Recently, Amazon platform experienced a large-scale listing removal event, with sellers facing malicious infringement complaints. This article delves into the incident, exposing potential extortion behaviors and providing a guide to help sellers protect their rights. It also calls on the platform to strengthen supervision, jointly maintain a fair competitive environment, and promote the healthy development of cross-border e-commerce. The article aims to equip sellers with the knowledge and strategies to navigate these challenges and advocate for a more equitable marketplace.

12/30/2025 Logistics Industry Insights
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Amazon Removes Thousands of Sellers in Brand Registry Crackdown

Amazon Removes Thousands of Sellers in Brand Registry Crackdown

Amazon's large-scale brand removal event affected over 8,000 brands, causing panic among sellers. This article delves into the causes, including problematic trademarks, brand abuse, and inconsistent entities. It provides official solutions: verifying the relationship between brand owner and account owner. Furthermore, it shares appeal strategies, success stories, and compliance operation suggestions to help sellers navigate the crisis. The article aims to equip sellers with the knowledge and tools to address brand removal issues and maintain a compliant presence on Amazon.

12/30/2025 Logistics Industry Insights
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Lazada Sellers Weigh Overseas Warehouse Options

Lazada Sellers Weigh Overseas Warehouse Options

Overseas warehouses are crucial for cross-border e-commerce. This article compares the advantages and disadvantages of self-built and third-party overseas warehouses, pointing out that self-built warehouses are suitable for large sellers, while third-party warehouses are more suitable for small and medium-sized sellers. It emphasizes that the choice should be comprehensively considered based on one's own circumstances. Ultimately, the best option depends on factors like order volume, budget, and operational capabilities. Careful evaluation is essential for success.

12/30/2025 Warehousing
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FCL Shipping Assessing Suitability for Cargo Needs

FCL Shipping Assessing Suitability for Cargo Needs

This article delves into the core characteristics, advantages, and suitable cargo types of Full Container Load (FCL) sea freight. FCL offers enhanced security, faster customs clearance, competitive costs, and flexible services, making it an ideal choice for international transportation of bulk commodities, high-value goods, and items with special attributes. Choosing the right transportation method is crucial for safeguarding international trade. It highlights the benefits of FCL for businesses shipping large volumes and needing reliable, efficient, and secure international transport solutions.

01/15/2026 Logistics Encyclopedia
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Prologis IBI Indicates Logistics Real Estate Demand Shift Amid Trade Volatility

Prologis IBI Indicates Logistics Real Estate Demand Shift Amid Trade Volatility

The Prologis Industrial Business Indicator (IBI) signals a turning point in logistics real estate demand, with the Q3 IBI activity index at 53. Net absorption, new lease signings, and the pipeline of projects under construction have all increased. The report highlights the impact of trade fluctuations, noting a non-linear market recovery. Large enterprises and e-commerce companies are driving growth. Businesses should monitor market dynamics, optimize supply chain strategies, and collaborate with specialized institutions to navigate the evolving landscape.

01/15/2026 Logistics Industry Insights
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Prologis Index Signals Logistics Real Estate Market Rebound

Prologis Index Signals Logistics Real Estate Market Rebound

The GLP IBI Index indicates a rebound in logistics real estate demand, with growth in net absorption, new lease signings, and planned project pipeline. Large enterprises and e-commerce platforms are driving the recovery, but trade fluctuations pose challenges. Companies need to pay attention to the macroeconomy, enhance competitiveness, and prepare for the future of the industry. The index suggests a bottoming out and subsequent recovery, offering a positive outlook amidst ongoing economic uncertainties. The sector's resilience is highlighted by this upward trend.

01/15/2026 Logistics Industry Insights
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Future Trends In Air Cargo Analysis Of Wide-body Vs Narrow-body Freighters

Future Trends In Air Cargo Analysis Of Wide-body Vs Narrow-body Freighters

With the changes in global trade patterns and technological advancements, the demand for air cargo has significantly increased. The need to transport over 10,000 tons of goods has established a requirement for both wide-body and narrow-body cargo aircraft. Narrow-body aircraft are suitable for small-scale transportation due to their flexibility and cost-effectiveness, while wide-body aircraft dominate in the transportation of bulk goods. Although China still lags in the number of large cargo aircraft, the market development potential remains enormous.

07/22/2025 Logistics
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Portugals Viana Do Castelo Revitalizes As Port City

Portugals Viana Do Castelo Revitalizes As Port City

Viana do Castelo is a port city in northern Portugal, situated on the Lima River. It boasts a rich history and a strategic geographical location. The port (code PTVDC) specializes in barge transport and primarily serves European feeder lines, accommodating large vessels. The municipality is actively promoting port upgrades to enhance its regional logistics hub status and inject new vitality into the local economy. The revitalization aims to attract more business and solidify Viana do Castelo's position as a key player in the region's maritime trade.

09/29/2025 Port Encyclopedia
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