Taboola Helps Brands Optimize Ad Spend Via Native Ads

Taboola Helps Brands Optimize Ad Spend Via Native Ads

This article provides an in-depth analysis of Taboola's CPC billing model, offering practical budget setting recommendations and cost optimization techniques. By clarifying marketing objectives, analyzing data, and continuously monitoring performance, advertisers can maximize budget efficiency and master native advertising on the Taboola platform. The focus is on achieving optimal ROI through strategic budget allocation and continuous refinement of campaigns based on performance metrics.

01/23/2026 Logistics Industry Insights
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Airline Industry Explores Hidden Revenue Streams for Growth

Airline Industry Explores Hidden Revenue Streams for Growth

Rassure analyzes airline data to identify issues such as invalid bookings and contract loopholes. By uncovering these inefficiencies, Rassure helps airlines improve operational efficiency and increase revenue. This data-driven approach leads to enhanced profitability and sustainable growth for airline businesses. The solution provides actionable insights to optimize pricing, resource allocation, and overall performance, ultimately contributing to a more efficient and profitable airline operation.

01/28/2026 Airlines
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Freight Demand Holds Strong Despite Excess Capacity

Freight Demand Holds Strong Despite Excess Capacity

The September Cass Freight Index report reveals continued strong freight demand in the US, but overcapacity is putting pressure on freight rates. The report analyzes key drivers of freight demand and forecasts future market trends. Logistics companies should closely monitor market dynamics, optimize capacity allocation, strengthen customer relationship management, expand diversified services, and embrace digital transformation to adapt to market changes and secure future success.

01/26/2026 Logistics Industry Insights
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Tiktoks GMV Max Boosts Ad Performance With Creative Strategies

Tiktoks GMV Max Boosts Ad Performance With Creative Strategies

In TikTok GMV Max advertising, Creative Acceleration speeds up the system's learning of creative conversion value. This helps with the cold start of new creatives and the discovery of high-potential creatives, ultimately improving ad performance. It allows for faster identification of winning creatives and efficient allocation of budget towards the most effective assets, leading to increased GMV and optimized return on ad spend.

01/27/2026 Logistics Industry Insights
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Realtime Inventory Tracking Boosts Supply Chain Efficiency

Realtime Inventory Tracking Boosts Supply Chain Efficiency

This paper delves into the core value of in-transit inventory visibility, including improving profit margins, optimizing resource allocation, enhancing customer service levels, and preventing potential delays. It analyzes the key steps to achieve visibility, emphasizing technology selection, data integration, visualization tool development, partner collaboration, and continuous improvement. Through case studies, it showcases successful practical applications and significant results of in-transit inventory visibility.

01/29/2026 Logistics Industry Insights
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Sargento Cuts Logistics Costs 30 With TMS Upgrade

Sargento Cuts Logistics Costs 30 With TMS Upgrade

Sargento Foods achieved significant logistics efficiency improvements and cost savings by upgrading their TMS. By reducing LTL shipments by nearly 30%, automating freight payment to lower overhead costs by 60%, and optimizing cost allocation, Sargento successfully addressed the challenges posed by their legacy system. This upgrade enhanced their market competitiveness and streamlined their supply chain operations, resulting in tangible financial benefits and improved overall performance.

01/30/2026 Logistics Industry Insights
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Global Trade Relies on Clarity of Incoterms

Global Trade Relies on Clarity of Incoterms

This article delves into the core functions and significance of international commercial terms (Incoterms®), including the allocation of costs and responsibilities, the clarification of risk transfer, and guidance for participants in transportation. Commonly used Incoterms® such as FCA, FOB, FAS, and EXW, along with the slight differences between the 2010 and 2020 versions, help buyers and sellers clearly understand their respective obligations and risks in transactions.

08/07/2025 Logistics Encyclopedia
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Exporters Guide to Managing FOB Trade Costs and Risks

Exporters Guide to Managing FOB Trade Costs and Risks

This article provides an in-depth analysis of key aspects of FOB trade, including cost allocation, risks associated with nominated freight forwarders, and prevention of delivery without original bills of lading. The aim is to help exporters gain a comprehensive understanding of FOB terms, effectively control costs and risks, and ultimately improve trade profits. It explores practical strategies for mitigating potential issues and ensuring smooth transactions under FOB Incoterms.

08/23/2025 Logistics Encyclopedia
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Smart Sorting Tech Enhances Crossborder Ecommerce Warehouse Efficiency

Smart Sorting Tech Enhances Crossborder Ecommerce Warehouse Efficiency

To handle small-batch, high-frequency orders in cross-border e-commerce logistics, smart sorting lines are employed to improve efficiency, reduce error rates, and lower labor costs. Key considerations include selecting the right equipment, integrating data systems, and implementing phased upgrades. This approach streamlines operations and enhances overall logistics performance by automating the sorting process and optimizing resource allocation, ultimately leading to faster delivery times and improved customer satisfaction.

11/03/2025 Logistics Encyclopedia
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Reshaping Air Cargo: Internet Thinking Fuels Industry Innovation

Reshaping Air Cargo: Internet Thinking Fuels Industry Innovation

With the ongoing reforms of state-owned enterprises, China's air cargo industry is facing the paradox of market optimism alongside overall losses. To break this situation, the application of internet thinking for tactical innovation is essential. By establishing a bidding platform for air cargo, building an IoT infrastructure, and improving the integrity system, the industry can achieve optimal resource allocation and enhance customer experience, facilitating sustainable development in air cargo.

07/21/2025 Logistics
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