Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon ad ROAS plummeting? Don't panic! Amazon has updated its ad display attribution rules with the new "Shopping Signals Enhancement" model. This article analyzes the impact of the new rules and provides three key strategies: update benchmarks, optimize budget allocation, and leverage comprehensive data. We also remind sellers to pay attention to aged inventory fees to avoid storage costs eroding profits. Embrace change, and refined operations are the key to success! Stay ahead by adapting to these changes and optimizing your Amazon advertising strategy for maximum ROI.

01/23/2026 Logistics Industry Insights
Read More
Carmack Amendment Key Insights on Carrier Liability and Freight Claims

Carmack Amendment Key Insights on Carrier Liability and Freight Claims

The Carmack Amendment is the cornerstone of US law governing freight carrier liability. This article provides an in-depth analysis of the Amendment, clarifying the scope of carrier liability, liability apportionment mechanisms, limitations and exemptions, and key aspects such as civil litigation and claim statutes of limitations. It also discusses special provisions for household goods transportation and future amendments and reforms. The aim is to help shippers and carriers better understand and apply the Amendment, safeguarding their respective rights.

09/28/2025 Logistics Encyclopedia
Read More
Freight Forwarders Face Rising Risks in Global Shipping

Freight Forwarders Face Rising Risks in Global Shipping

This article explores the boundaries of the freight forwarder's liability in international logistics and its relationship with transportation risks. It analyzes the scope of liability under different legal identities and how various business models affect responsibility. The aim is to guide shippers in better managing risks during international goods transportation.

08/04/2025 Logistics Encyclopedia
Read More
An Indepth Analysis of Legal Rules for Ocean Bills of Lading Core Content and Carrier Liability of the Hague Convention

An Indepth Analysis of Legal Rules for Ocean Bills of Lading Core Content and Carrier Liability of the Hague Convention

This article analyzes the International Convention on Certain Rules Relating to Bills of Lading (Hague Rules), focusing on the liability of carriers and its legal consequences. By interpreting the provisions, it clarifies the responsibilities of carriers and the exemptions from liability, providing clear guidance for the legal relationships related to maritime cargo transportation.

07/24/2025 Logistics Encyclopedia
Read More
Comprehensive Guide to Handling Marine Cargo Damage

Comprehensive Guide to Handling Marine Cargo Damage

As a major mode of transportation in international trade, marine shipping often encounters cargo damage issues. This article explores approaches to handling cargo damage, including identifying the carrier's liability period, the claims process after purchasing insurance, the necessity of cargo damage inspections, and strategies for multiple claims. By analyzing specific cases, it emphasizes the importance of distinguishing legal relationships, determining liability, and the right of subrogation, aiming to provide guidance for managing cargo damage during marine transportation.

07/21/2025 Logistics Encyclopedia
Read More
Maritime Shipping Adopts General Average for Shared Cargo Losses

Maritime Shipping Adopts General Average for Shared Cargo Losses

This article provides an accessible explanation of the 'General Average' system in maritime transport, clarifying its constituent elements, common cases, and the cargo owner's liability under various circumstances. It focuses on analyzing exceptions to liability apportionment when General Average is caused by the cargo owner's negligence or the carrier's fault. The aim is to help cargo owners better understand their rights and avoid potential risks. It delves into the nuances of responsibility allocation, offering practical insights for navigating complex General Average scenarios.

01/29/2026 Logistics Encyclopedia
Read More
Amazon Sellers Face Stricter Insurance and Risk Rules

Amazon Sellers Face Stricter Insurance and Risk Rules

This article provides an in-depth analysis of Amazon cross-border e-commerce seller insurance, covering its definition, importance, and basic requirements (Commercial General Liability Insurance, General Liability Insurance, First-Party Insurance), third-party seller insurance, and FBA inventory insurance. It also details how to choose suitable insurance, purchase steps, and the process of uploading proof of insurance. The aim is to help sellers fully understand Amazon's insurance policies, reduce operational risks, protect their rights, and achieve compliant operations. This ensures sellers are well-informed and prepared for potential liabilities within the Amazon marketplace.

12/31/2025 Logistics Encyclopedia
Read More