Madecom Collapses As DTC Home Furnishings Market Struggles

Madecom Collapses As DTC Home Furnishings Market Struggles

The bankruptcy and liquidation of star home furnishing e-commerce company Made.com, with its core assets sold cheaply and leaving behind huge debts, has sparked reflection on the DTC model. This article analyzes the rise and fall of Made.com, revealing the challenges it faced in profitability, traffic acquisition, and the external environment. It provides insights for cross-border e-commerce companies in terms of product, traffic, operations, and risk management. The case highlights the vulnerabilities of relying solely on direct-to-consumer sales in a competitive and volatile market.

01/06/2026 Logistics Industry Insights
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Facebook Shifts Ad Strategy to Broad Audiences for Growth

Facebook Shifts Ad Strategy to Broad Audiences for Growth

This article delves into Facebook ad targeting strategies, revealing that broad audience targeting is crucial for stable growth. It analyzes the limitations of traditional interest-based targeting and highlights the advantages of broad audiences. The article offers recommendations for optimizing creative assets, focusing on user experience, and conducting data analysis. By embracing broad targeting, businesses can fully leverage the power of Facebook ads and achieve sustainable business growth. The key is to understand the platform's algorithm and allow it to find the right users within a larger pool.

01/05/2026 Logistics Industry Insights
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Amazon Sellers Boost Sales with Brand Video Ads

Amazon Sellers Boost Sales with Brand Video Ads

In the highly competitive Amazon advertising landscape, brand promotion videos are crucial for standing out. This article reveals how to leverage personalized ads, optimize video assets, and build an exceptional brand image to drive sales growth. It emphasizes key considerations such as video aspect ratio, language, event dates, and ad copy. By paying attention to these details, sellers can effectively differentiate themselves and achieve success in the competitive Amazon marketplace. The focus is on creating compelling video content that resonates with target audiences and ultimately boosts brand visibility and sales.

12/31/2025 Logistics Industry Insights
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US Cargo Theft Surge Hits Businesses With 200K Coin Heist

US Cargo Theft Surge Hits Businesses With 200K Coin Heist

Cargo theft is a growing problem in the United States, with the $200,000 coin heist just the tip of the iceberg. This article analyzes this case to reveal the complex fraud tactics prevalent in the US freight industry. It proposes self-protection measures for businesses, including strengthening identity verification, conducting on-site inspections, shortening payment terms, purchasing cargo insurance, enhancing logistics monitoring, establishing risk early warning mechanisms, strengthening employee training, and seeking professional assistance. These strategies aim to mitigate the increasing threat of cargo theft and safeguard company assets.

01/15/2026 Logistics Industry Insights
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Airlines Optimize Fleets for Postpandemic Profitability

Airlines Optimize Fleets for Postpandemic Profitability

The pandemic has accelerated transformation in the aviation industry, forcing airlines to optimize their fleet structure by retiring older aircraft and embracing new, more efficient models. North American airlines have focused on increasing seat capacity to improve efficiency, while European airlines have prioritized cost reduction. In the post-pandemic era, fleet optimization is crucial for enhancing profitability. Airlines must strategically manage their aircraft assets to navigate the changing market dynamics and ensure long-term financial sustainability. This includes considering factors like fuel efficiency, maintenance costs, and passenger demand.

01/19/2026 Logistics Industry Insights
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Industrial Real Estate Thrives Despite Economic Volatility

Industrial Real Estate Thrives Despite Economic Volatility

Cushman & Wakefield's report indicates a robust US industrial real estate market in Q2, driven by logistics demand and a preference for high-quality assets. Despite pressures in the Western region, the overall leasing market remained stable with a gradual increase, accompanied by a slowdown in supply. Experts believe that tariff easing and rental adjustments are boosting market confidence. The market is expected to continue adjusting in the future, presenting both opportunities and challenges. The report highlights the resilience of the sector and its ability to adapt to evolving economic conditions.

01/20/2026 Logistics Industry Insights
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Amazon Boosts Recruitment with Competitive Pay and Benefits

Amazon Boosts Recruitment with Competitive Pay and Benefits

Amazon has successfully attracted and retained a large logistics workforce through competitive salaries, benefits, and career development opportunities, ensuring the stable and efficient operation of its vast logistics network. The core of its talent strategy lies in treating employees as assets as important as technology and continuously investing in their growth and development. This approach provides valuable lessons for other companies. Amazon prioritizes employee well-being and offers pathways for advancement, fostering a loyal and productive workforce crucial for maintaining its competitive edge in the e-commerce market.

01/20/2026 Logistics Industry Insights
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STB Probes BNSF Acquisition Costs in Rail Rate Fairness Review

STB Probes BNSF Acquisition Costs in Rail Rate Fairness Review

The U.S. Surface Transportation Board (STB) held hearings regarding Berkshire Hathaway's acquisition of BNSF Railway, focusing on the impact of the acquisition premium on rail freight rates. Shippers expressed concerns that the premium would be passed on to freight rates, while BNSF argued the impact would be minimal. Experts pointed out that BNSF is the only railroad allowed to value its assets at market prices, which differentiates its cost basis from other companies. The debate centers around whether this unique accounting practice allows BNSF to justify higher rates compared to its peers.

01/22/2026 Logistics Industry Insights
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Strategies To Enhance Financial Resilience Under New Tariff Policies

Strategies To Enhance Financial Resilience Under New Tariff Policies

In light of changing trade policies and tariffs, rising inventory costs and warehousing prices compel businesses to rethink their supply chain strategies. This article explores concepts such as diversion integration, push-pull models, multi-channel inventory management, and the use of bonded warehouses, which can enhance financial resilience and supply chain flexibility in the current environment.

05/21/2025 Warehousing
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Understanding Cargo Classification in Air Freight Tonne Goods and Tonne General Cargo

Understanding Cargo Classification in Air Freight Tonne Goods and Tonne General Cargo

This article provides a detailed analysis of the concepts of "weight on tons" and "flat weight" in the freight forwarding industry, specifically their application in air cargo transportation. By comparing weight calculation examples, it explains the definitions of light goods, heavy goods, and flat goods, as well as how to classify them under different transport modes. Understanding these terms is crucial for reasonable charging in cargo transportation.

07/28/2025 Logistics Encyclopedia
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