Amazon Sellers Optimize Ad Strategies to Boost Profits

Amazon Sellers Optimize Ad Strategies to Boost Profits

This article delves into Amazon advertising optimization, emphasizing that the rationality of ACOS/ROAS depends on product characteristics and operating costs. It provides practical techniques such as keyword filtering, negative keyword strategies, and dayparting to help sellers improve advertising effectiveness. The focus is on maximizing return on ad spend by understanding the nuances of each product and adjusting bidding strategies accordingly. Implementing these tactics can lead to more efficient ad campaigns and increased profitability.

01/04/2026 Logistics Encyclopedia
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Google Warns Against Outdated SEO Tactics for Global Ecommerce

Google Warns Against Outdated SEO Tactics for Global Ecommerce

Cross-border e-commerce sellers beware! This article highlights outdated or prohibited Google SEO strategies, such as keyword stuffing, low-quality backlinks, and link wheels, to help you avoid pitfalls. We recommend focusing on high-quality content and natural link building, embracing compliant SEO practices for long-term success. Avoid black-hat techniques that can lead to penalties. Prioritize ethical and sustainable SEO methods to improve your website's ranking and visibility in Google search results.

01/04/2026 Logistics Encyclopedia
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Amazon Suspends More Sellers Ahead of Prime Day

Amazon Suspends More Sellers Ahead of Prime Day

As Prime Day approaches, Amazon is experiencing a wave of account suspensions, with many sellers' accounts being blocked and warnings about manipulating rankings frequently issued. Associated accounts, inactive stores, and infringement are high-risk factors. Sellers should operate in compliance, address warnings promptly, and avoid violations to ensure long-term development on the Amazon platform. Ignoring these issues can lead to account suspension and loss of revenue. Proactive compliance is crucial for success.

01/04/2026 Logistics Industry Insights
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Airports Adopt Multifaceted Strategy to Boost Ground Safety Cut Costs

Airports Adopt Multifaceted Strategy to Boost Ground Safety Cut Costs

Airport ground operation safety is crucial, as accidents can lead to casualties, flight delays, and significant financial losses. IATA, through data analysis, focuses on three key indicators: personnel injury, aircraft damage, and loading errors. It promotes industry collaboration, strengthens safety measures, and suggests the introduction of digital solutions to mitigate risks and ensure safe takeoffs and landings. The aim is to improve ground safety performance and prevent accidents by implementing proactive strategies and leveraging technology.

01/07/2026 Logistics Encyclopedia
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Pinduoduo Founder Tops Chinas Wealth Ranking Amid Temus Growth

Pinduoduo Founder Tops Chinas Wealth Ranking Amid Temus Growth

Temu's rise has propelled Huang Zheng to become China's richest person, with its low-price strategy reshaping the e-commerce landscape. Temu has rapidly expanded to over 70 countries and regions globally, thanks to its accurate grasp of global consumer trends and strong marketing promotions. However, Temu also faces challenges such as merchant dissatisfaction and trade policy issues. Whether Temu can continue to lead cross-border e-commerce in the future remains to be seen.

01/06/2026 Logistics Industry Insights
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Instagram Tiktok Warn Against Buying Followers in Marketing

Instagram Tiktok Warn Against Buying Followers in Marketing

Buying followers on Instagram and TikTok may seem like a quick way to boost social influence, but it can lead to negative consequences such as content throttling, trust crises, and ineffective product-market fit. Through case studies, this article emphasizes that genuine interaction and high-quality content are the correct strategies for social media marketing. It recommends steady growth in follower count through providing valuable content, active engagement, and precise ad targeting.

01/06/2026 Logistics Industry Insights
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US Industries Warn Tariffs Threaten Trucking Retail and Ports

US Industries Warn Tariffs Threaten Trucking Retail and Ports

Leaders in the US trucking, retail, and port industries are warning that current tariff policies could negatively impact the US economy, import volumes, and supply chain operations. This could lead to slower economic growth, decreased import trade, and increased risks of supply chain disruptions. Businesses need to proactively respond, and the government should carefully assess the impact of tariff policies to mitigate potential damage. Prudent evaluation and strategic adaptation are crucial in navigating these challenges.

01/07/2026 Logistics Industry Insights
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Foot Locker COO Highlights Key Skills for Supply Chain Leaders

Foot Locker COO Highlights Key Skills for Supply Chain Leaders

Foot Locker's COO believes future supply chain leaders need to embrace uncertainty, possess a global perspective, and demonstrate strong communication and leadership skills. These competencies are crucial for navigating complex markets and ensuring business success. The ability to adapt to unforeseen challenges, understand global dynamics, and effectively lead teams will be paramount for supply chain professionals in the years to come. These leaders will be instrumental in driving efficiency, resilience, and innovation within their organizations.

01/28/2026 Logistics Industry Insights
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Predictive Supply Chains Boost Efficiency in Logistics

Predictive Supply Chains Boost Efficiency in Logistics

Traditional supply chain visibility is no longer sufficient for businesses; foresight is the future. By leveraging the Internet of Things (IoT) and data analytics, companies can accurately predict delivery dates, optimize lead times and throughput, and dynamically match supply and demand. This reduces risks, improves efficiency, and creates a competitive edge. Building a predictive supply chain requires selecting the right partners, investing in data analytics capabilities, strengthening collaboration, and continuously optimizing processes.

01/28/2026 Logistics Industry Insights
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Fairphone Partners With Flexport for Ecofriendly Supply Chain

Fairphone Partners With Flexport for Ecofriendly Supply Chain

Fairphone leverages the Flexport platform to enhance supply chain transparency and efficiency. This resulted in reduced lead times, improved reliability, and carbon offsetting, contributing to their sustainability goals. By utilizing data-driven insights, Fairphone gained better visibility into their supply chain, allowing them to optimize processes and make informed decisions. This strategic partnership has enabled Fairphone to streamline operations, improve customer satisfaction, and demonstrate a commitment to environmentally responsible practices within their logistics network.

01/28/2026 Logistics
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