Amazon Advertisers Adapt Strategies to Improve ROI

Amazon Advertisers Adapt Strategies to Improve ROI

Poor Amazon advertising performance is a common challenge for many sellers. This article delves into factors such as keyword accuracy, Listing optimization, reviews and ratings, main image optimization, and return rates. It provides corresponding optimization suggestions aimed at helping sellers improve advertising effectiveness and overcome difficulties. By focusing on these key areas, sellers can enhance their ad campaigns, reduce ACOS, and ultimately drive more sales and profitability on the Amazon platform.

01/04/2026 Logistics Encyclopedia
Read More
Ebay Sellers Gain Edge with Keyword Optimization Tips

Ebay Sellers Gain Edge with Keyword Optimization Tips

This article provides an in-depth analysis of eBay keyword optimization strategies, covering keyword selection, keyword database construction, and title optimization. It aims to help sellers improve product visibility and sales. The article emphasizes selecting keywords based on the listing stage, building a dedicated keyword database, and adhering to title optimization principles for more efficient operations. By implementing these strategies, sellers can enhance their eBay listings and achieve better results.

12/29/2025 Logistics Encyclopedia
Read More
Ebay Sellers Boost Sales After Slow Start

Ebay Sellers Boost Sales After Slow Start

Zero sales for extended periods is a common challenge for cross-border e-commerce sellers on eBay. This article explores when to initiate the first round of optimization for an eBay store. It details key optimization strategies including Listing optimization, keyword optimization, pricing strategies, logistics optimization, and customer service. The aim is to help sellers break the zero-sales deadlock and enhance their store's competitiveness. These strategies are designed to improve visibility and attract potential buyers, ultimately leading to increased sales and a thriving eBay business.

01/19/2026 Logistics Encyclopedia
Read More
Amazon Sellers Boost Sales with Automated Ad Strategies

Amazon Sellers Boost Sales with Automated Ad Strategies

This article delves into the role and value of Amazon automatic ads in new product promotion. Unlike blindly burning money on ad matrices, it emphasizes that automatic ads are an effective tool for testing listing quality and discovering precise keywords. By implementing reasonable bidding strategies, continuous optimization adjustments, and listing enhancements, the value of automatic ads can be maximized, ultimately contributing to the creation of Amazon bestsellers. This approach helps refine targeting and improve ad performance for optimal results.

01/04/2026 Logistics Encyclopedia
Read More
Ebay Sellers Gain Edge with Beginner Sales Strategies

Ebay Sellers Gain Edge with Beginner Sales Strategies

How can new eBay sellers quickly generate sales? This article provides practical advice from six perspectives: product selection, global sales, pricing strategies, listing limit increases, listing optimization, and feedback management. It aims to help novice sellers break through challenges efficiently, improve store visibility and conversion rates, and ultimately achieve profitability. The detailed suggestions offer a roadmap for success, covering key aspects of eBay selling to help new sellers navigate the platform and maximize their chances of early sales.

01/04/2026 Logistics Encyclopedia
Read More
Study Reveals Best Times to List Items on Ebay for Sales

Study Reveals Best Times to List Items on Ebay for Sales

This article provides an in-depth analysis of the optimal timing for eBay product listings, emphasizing optimization based on store characteristics and target markets. By analyzing traffic patterns across different time slots, implementing US time zone strategies, refining listing techniques, and carefully selecting publication times, this guide offers practical advice for sellers to enhance product visibility and conversion rates. It focuses on maximizing exposure and sales through strategic timing and tailored listing practices on the eBay platform.

01/05/2026 Logistics Encyclopedia
Read More
Study Reveals Best Times to List Items on Ebay

Study Reveals Best Times to List Items on Ebay

This article explores optimal eBay listing time strategies to enhance product visibility and sales. It provides recommendations for the US, UK, and Australian marketplaces, emphasizing batch listing, daily listings, and information optimization. The goal is to maximize exposure and attract more potential buyers to your eBay listings. By strategically scheduling your listings, you can increase the chances of your items being seen by the right audience at the right time, ultimately leading to higher sales conversion rates.

12/29/2025 Logistics Encyclopedia
Read More
Coupangs Offsite Ad Feature Sparks Seller Debate

Coupangs Offsite Ad Feature Sparks Seller Debate

Coupang has launched a new off-site advertising feature, providing sellers with a new channel to acquire traffic. This article analyzes the advantages and disadvantages of this feature from the seller's perspective, and provides applicable audiences and usage suggestions. It emphasizes that Listing optimization is the core to improving conversion rates, and points out that the Coupang advertising algorithm still has room for improvement. Ultimately, successful campaigns require a solid product listing and understanding of the platform's algorithm.

01/16/2026 Logistics Industry Insights
Read More
Amazon Sellers Hit by Black Friday Listing Suspensions Sales Drops

Amazon Sellers Hit by Black Friday Listing Suspensions Sales Drops

After the Amazon Black Friday promotion, sellers face challenges like sales decline and product listing removal. This article emphasizes the importance of reviewing the event. It recommends sellers handle after-sales service, conduct inventory checks, analyze competitor data, and comprehensively review operational processes. By optimizing operational strategies, sellers can achieve performance growth in adversity and lay a solid foundation for future development. This includes identifying areas for improvement and implementing changes to enhance future campaigns.

01/04/2026 Logistics Industry Insights
Read More
Douyin Shop Live Streaming Product Listing and Cart Setup Guide

Douyin Shop Live Streaming Product Listing and Cart Setup Guide

This article details how to integrate TikTok Shop products into livestream shopping carts, covering joining the Selected Alliance, operational procedures on both desktop and mobile, product highlight settings, and precautions for livestream shopping. It aims to help merchants fully utilize the livestream shopping cart feature, improve product conversion rates, and monetize traffic effectively. The guide provides practical steps for adding products and optimizing their presentation for maximum impact during live broadcasts, ultimately driving sales and increasing revenue.

01/04/2026 Logistics Encyclopedia
Read More