Tiktok Explores Talkshoplive Deal to Expand US Live Shopping

Tiktok Explores Talkshoplive Deal to Expand US Live Shopping

TikTok may partner with TalkShopLive to launch a live shopping platform in North America through an "outsourcing" approach, adopting a workaround strategy to address challenges in the US market. Whether this move will be successful and how TikTok will further develop its live commerce business remains to be seen. This partnership represents a potential strategic shift for TikTok as it navigates the complexities of the US market and explores alternative avenues for growth in the live shopping sector.

12/29/2025 Logistics Industry Insights
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Food Safety Scandal Erodes Trust in Live Streaming Ecommerce

Food Safety Scandal Erodes Trust in Live Streaming Ecommerce

Food streamer "Xiao Bei is Hungry" faces a trust crisis due to frequent food safety issues during live streaming sales. This incident exposes deficiencies in regulation, platform responsibility, and streamer quality within the live streaming e-commerce industry. Building a healthy and sustainable ecosystem requires strengthening oversight, reinforcing platform accountability, improving streamer professionalism, and ensuring accessible channels for consumer rights protection.

12/29/2025 Logistics Industry Insights
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Tiktok Partners With Talkshoplive to Expand US Live Shopping

Tiktok Partners With Talkshoplive to Expand US Live Shopping

TikTok is planning to re-enter the North American live shopping market through a partnership with TalkShopLive. Despite facing significant challenges, TikTok remains optimistic about the potential of live commerce. This move signifies TikTok's continued interest in leveraging the power of live streaming for e-commerce, even after previous attempts faced obstacles. The collaboration with TalkShopLive aims to provide a more seamless and engaging shopping experience for users in North America, potentially unlocking new revenue streams for both platforms.

12/30/2025 Logistics Industry Insights
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Xinba Expands to Tiktok in Live Streaming Ecommerce Push

Xinba Expands to Tiktok in Live Streaming Ecommerce Push

With the slowdown of livestream e-commerce growth in China, leading organizations like Simba's Xin Xuan International are venturing overseas, targeting platforms like TikTok. This article analyzes Xin Xuan International's global strategy, the current status of MCN agencies going global, and the opportunities and challenges in overseas markets. It reveals the trend of globalization in the livestream e-commerce industry, highlighting the strategic shift of key players to capitalize on new markets and audiences beyond domestic boundaries.

01/07/2026 Logistics Industry Insights
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Douyin Shop Live Streaming Product Listing and Cart Setup Guide

Douyin Shop Live Streaming Product Listing and Cart Setup Guide

This article details how to integrate TikTok Shop products into livestream shopping carts, covering joining the Selected Alliance, operational procedures on both desktop and mobile, product highlight settings, and precautions for livestream shopping. It aims to help merchants fully utilize the livestream shopping cart feature, improve product conversion rates, and monetize traffic effectively. The guide provides practical steps for adding products and optimizing their presentation for maximum impact during live broadcasts, ultimately driving sales and increasing revenue.

01/04/2026 Logistics Encyclopedia
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Apparel Industry Turns to Live Streaming for Crossborder Ecommerce Growth

Apparel Industry Turns to Live Streaming for Crossborder Ecommerce Growth

The fashion industry faces challenges such as declining revenue and reduced profits, prompting business owners to turn to live streaming for transformation. Chinese fashion cross-border e-commerce holds a significant position in the global market due to its industrial chain advantages, but still needs to transform and upgrade. By focusing on precise product selection, brand globalization, and creating compelling consumption scenarios, businesses can seize opportunities in the US, Europe, and emerging markets to achieve sustainable development.

01/16/2026 Logistics Industry Insights
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SE Asias Live Commerce Market Hits 19B Spurs Platform Growth

SE Asias Live Commerce Market Hits 19B Spurs Platform Growth

The live streaming e-commerce market in Southeast Asia is experiencing rapid growth, projected to reach $19 billion in 2023. Lazada, Shopee, and TikTok Shop each have their unique strengths. Cross-border sellers should deeply understand the market, implement localized operations, improve live streaming quality, strengthen fan interaction, and embrace technological innovation to seize the opportunities in this emerging market.

01/16/2026 Logistics Industry Insights
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Meta Ends Live Shopping in US and Europe Amid Low Engagement

Meta Ends Live Shopping in US and Europe Amid Low Engagement

Following Facebook, Instagram also announced the closure of its live e-commerce feature, marking Meta's complete abandonment of the live e-commerce sector. Although the live e-commerce market in Europe and America continues to grow, it still lags far behind the Chinese market. Meta's failure reflects the unsuitability of the live e-commerce model in the European and American markets, as well as the challenges of corporate strategic adjustments. This highlights the differences in consumer behavior and market dynamics between China and the West in the context of live e-commerce.

01/04/2026 Logistics Industry Insights
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Live Shopping Gains Traction on Social Platforms in US and Europe

Live Shopping Gains Traction on Social Platforms in US and Europe

The European and American live commerce market has enormous potential and is on the verge of explosive growth. This article focuses on five major platforms: Instagram Live, NTWRK, Whatnot, Shopshops, and Popshop Live, analyzing their characteristics and advantages. It provides sellers with strategies to seize the first-mover advantage in the European and American live commerce market. This includes understanding platform nuances and tailoring content for specific audiences to maximize engagement and sales.

01/04/2026 Logistics Industry Insights
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