TAL Educations Livestreaming Move Sparks Strategy Debate

TAL Educations Livestreaming Move Sparks Strategy Debate

Xueersi's entry into live-streaming e-commerce, attempting to replicate the success of Oriental Selection, has attracted industry attention. This article analyzes Xueersi's live-streaming strategy, the challenges it faces, and the opportunities and risks of the education and training industry's transformation to live-streaming e-commerce. It also explores the possibility of diversified development for education and training institutions, providing a new perspective for industry transformation. The analysis considers the potential for growth and the hurdles that must be overcome for success in this new venture.

01/16/2026 Logistics Industry Insights
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TAL Education Eyes Livestreaming Ecommerce Success After Orient Selection

TAL Education Eyes Livestreaming Ecommerce Success After Orient Selection

Facing the impact of the "Double Reduction" policy, EdTech companies like Xueersi are transforming into live streaming e-commerce. Xueersi is replicating the "knowledge-based live commerce" model of Oriental Selection through a matrix account strategy and full-category expansion, sparking imitation controversies but achieving initial market success. The transition presents challenges such as lack of e-commerce operational experience and overlapping user groups, but also opportunities like teacher resources and brand effect. Differentiated competition will be crucial for the future success of EdTech companies in the live streaming e-commerce sector.

01/06/2026 Logistics Industry Insights
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Oriental Selection Shifts From Education to Ecommerce Success

Oriental Selection Shifts From Education to Ecommerce Success

New Oriental Online's rebranding to 'Dongfang Zhenxuan' signals a strategic shift towards live streaming e-commerce. This move has not only boosted the company's market value but also foreshadows a comprehensive brand image upgrade. Dongfang Zhenxuan is actively building a new brand centered around live streaming e-commerce through a self-operated product strategy and diversified expansion. Its future development is worth anticipating.

01/05/2026 Logistics Industry Insights
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Tiktok Shop Tightens Livestream Rules to Curb Prerecorded Sales

Tiktok Shop Tightens Livestream Rules to Curb Prerecorded Sales

TikTok Shop has updated its regulations, strictly prohibiting pre-recorded and pirated broadcasts to foster a healthy live streaming ecosystem. Merchants must adhere to these rules to avoid violations. Mastering live streaming operation techniques, such as active interaction, product pinning, and keyword filtering, can effectively increase popularity, engagement, dwell time, and conversion rates, ultimately monetizing traffic. Compliance and strategic operation are key to success on the platform.

01/05/2026 Logistics Industry Insights
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Thai Ecommerce Sellers Gear Up for Q4 Holiday Surge

Thai Ecommerce Sellers Gear Up for Q4 Holiday Surge

Thailand's Q4 consumption season is approaching, presenting huge potential for e-commerce. Generation Y is the main consumer group, and live-streaming e-commerce is booming. Opportunities arise for autumn/winter clothing, accessories, mother & baby products, pet supplies, cultural and creative products, cosmetics, and digital home appliances. Key success factors include product selection, localized operations, logistics, live-streaming, and promotions. Seize the opportunities to win the year-end battle!

01/16/2026 Logistics Industry Insights
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JHU Data Strategy Expands Indonesia Ecommerce Reach

JHU Data Strategy Expands Indonesia Ecommerce Reach

This article features an exclusive interview with Zhen Xiong, founder of JHU Collection, providing an in-depth analysis of their success in Indonesian TikTok Shop live streaming e-commerce. It examines JHU Collection's market insights, product selection strategies, localized marketing approaches, and unique understanding of the Indonesian e-commerce ecosystem. This offers valuable reference for Chinese brands seeking to expand into the Indonesian live streaming e-commerce market.

01/30/2026 Logistics Industry Insights
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Logistics Firms Urged to Prioritize Human Shipping Safety

Logistics Firms Urged to Prioritize Human Shipping Safety

Recent online discussions about the possibility of shipping live humans via logistics raise concerns about logistics security regulations. The article emphasizes that shipping live humans is illegal and impractical, stressing the importance of adhering to safety standards within the logistics industry. It also explores the future of technology-driven logistics, including drone delivery and intelligent sorting systems. Furthermore, the article addresses common questions regarding logistics security and calls for collective efforts to safeguard the industry's safety.

12/30/2025 Logistics Encyclopedia
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Douyin Ecommerce Success Hinges on Productcentric Strategy

Douyin Ecommerce Success Hinges on Productcentric Strategy

Douyin (TikTok) live streaming e-commerce is popular, but many fail. The key lies in the product, requiring market analysis, audience profiling, and landing page optimization. Successful cases highlight the importance of precise positioning and meticulous operation. Avoiding pitfalls like blindly following trends and engaging in price wars is crucial for success in Douyin live streaming e-commerce. Focus on understanding your target audience and crafting a compelling product offering to stand out in this competitive landscape.

01/04/2026 Logistics Industry Insights
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Douyin Shops Four Sales Models Drive Ecommerce Growth

Douyin Shops Four Sales Models Drive Ecommerce Growth

This paper delves into four mainstream live streaming e-commerce models on Douyin Shop: influencer marketing, shop matrix model, self-live streaming, and organic traffic driven sales. From a data analysis perspective, it evaluates the advantages, disadvantages, and applicable scenarios of each model. Practical strategies are provided to help merchants choose the most suitable path for profit growth within the Douyin Shop ecosystem. The analysis aims to empower businesses to optimize their approach and achieve sustainable profitability.

01/04/2026 Logistics Industry Insights
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Streamer crazy Little Yang Bro Reaches Out to Anticounterfeit Activist Wang Hai

Streamer crazy Little Yang Bro Reaches Out to Anticounterfeit Activist Wang Hai

The reconciliation between influencer Xiao Yang Ge and anti-counterfeiting activist Wang Hai has sparked widespread discussion. Xiao Yang Ge's generous gesture softened Wang Hai's stance, but consumer rights remain paramount. Is this reconciliation genuine remorse or a PR strategy? Public opinion suggests that the live streaming e-commerce industry should prioritize consumer rights by improving product quality and service levels. The incident highlights the importance of ethical practices and consumer protection in the rapidly growing live commerce sector.

01/07/2026 Logistics Industry Insights
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