Amazon Adds Store Links to Brand Video Ads for Better Engagement

Amazon Adds Store Links to Brand Video Ads for Better Engagement

Amazon is upgrading its video ads, allowing direct links to brand stores and sub-pages. This update aims to help sellers refine their operations, improve brand awareness, and boost sales. By enabling direct navigation to specific product pages or brand sections, Amazon empowers sellers to create more targeted and effective campaigns. This enhancement facilitates a more seamless shopping experience for customers and provides sellers with greater control over their brand presence and marketing strategies within the Amazon ecosystem.

01/05/2026 Logistics Industry Insights
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Amazon Sellers Urged to Optimize Search Terms for Traffic

Amazon Sellers Urged to Optimize Search Terms for Traffic

This article provides an in-depth analysis of Amazon's Search Term rules and considerations, emphasizing the importance of precise traffic generation. It details core rules such as length limitations, synonym strategies, and keyword variations, while also warning against the risks of non-compliant practices. The aim is to help sellers create effective Search Terms to improve Listing visibility and sales performance on Amazon. This includes optimizing the listing for better search results and increased conversion rates.

01/04/2026 Logistics Encyclopedia
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Tiktok Sellers Urged to Improve Shop Scores Below 45

Tiktok Sellers Urged to Improve Shop Scores Below 45

This article delves into the importance of Douyin Store's Experience Score and provides detailed improvement strategies for both above and below 4.5 points. It emphasizes the crucial roles of product selection, delivery, and after-sales service in boosting the Experience Score. The aim is to help merchants overcome low scores and enhance store competitiveness by optimizing these key areas. By focusing on these strategies, businesses can improve customer satisfaction and drive more traffic to their Douyin stores.

01/04/2026 Logistics Encyclopedia
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Ebay Sellers Expand Reach with Multisite Strategies

Ebay Sellers Expand Reach with Multisite Strategies

This article provides a detailed guide for eBay sellers on how to open accounts on different eBay sites and expand into global markets. It covers the registration process, site policies, seller performance improvement, logistics, and tax considerations. The aim is to help sellers understand the requirements and strategies for multi-site operations, ultimately achieving sales growth. The information provided will assist sellers in navigating the complexities of selling on multiple eBay platforms and optimizing their business for international success.

01/04/2026 Logistics Encyclopedia
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Ebay Sellers Gain Edge with Title Optimization Tools

Ebay Sellers Gain Edge with Title Optimization Tools

This article delves into the importance and strategies of eBay title optimization. It introduces the features and usage of the Title Builder tool and summarizes the key points of writing effective eBay product titles. The aim is to help sellers create high-conversion titles and improve store performance. By focusing on relevant keywords, compelling language, and eBay's best practices, sellers can significantly increase visibility and attract more potential buyers to their listings, ultimately boosting sales and overall business success.

01/04/2026 Logistics Encyclopedia
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Amazon Expands A Content Tools to Improve Seller Conversions

Amazon Expands A Content Tools to Improve Seller Conversions

Amazon is offering advanced A+ page features, allowing regular sellers to use multimedia modules like videos and carousels to improve product conversion rates. Eligibility requires all ASINs in the store to utilize A+ content, and at least 15 A+ submissions approved within the past 12 months. Sellers meeting these criteria are encouraged to seize this beta testing opportunity and upgrade their A+ pages as soon as possible to leverage the enhanced features and potentially boost sales.

01/04/2026 Logistics Industry Insights
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Amazon US Seller Benefits Myths Vs Reality

Amazon US Seller Benefits Myths Vs Reality

This article provides an in-depth analysis of the advantages and suitable scenarios for Amazon USA domestic accounts, including expanding product sales qualifications, improving permissions and merging variations, and enhancing account security. It also clarifies misconceptions about "weighting bonuses" and emphasizes that sellers should rationally decide whether to register a domestic account based on their own product characteristics and business needs. The article highlights the benefits while cautioning against assuming inherent advantages without considering individual business context.

01/04/2026 Logistics Industry Insights
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Amazon Ads Key Strategies for Keyword Optimization

Amazon Ads Key Strategies for Keyword Optimization

This article delves into the refined operational strategies for four types of keywords (new keywords, sporadic keywords, low-volume keywords, and high-volume keywords) generated by Amazon Advertising. It emphasizes adopting different optimization methods based on keyword type, including copywriting layout, Search Term optimization, and phased operation. The goal is to help sellers improve advertising effectiveness and achieve sales growth by strategically managing each keyword category and tailoring their approach to maximize performance and ROI within the Amazon marketplace.

01/04/2026 Customs Knowledge
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Ebay Sellers Boost Growth with Offplatform Marketing Strategies

Ebay Sellers Boost Growth with Offplatform Marketing Strategies

eBay sellers need to master a combination of on-site and off-site marketing strategies and refined operational skills to enhance competitiveness. Off-site marketing includes social media, domain redirection, external links, blogs, search engine advertising, and SEO. Operational skills cover breaking sales limits, reasonable pricing, product selection, and preparing consumables. Simultaneously, it's crucial to avoid risks, operate in compliance, and continuously learn and optimize. Mastering these aspects is key to success in the competitive eBay marketplace.

01/04/2026 Logistics Encyclopedia
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Datadriven Strategies Boost Foreign Trade Inquiry Conversions

Datadriven Strategies Boost Foreign Trade Inquiry Conversions

This article, from the perspective of a data analyst, deeply analyzes the types of foreign trade inquiries, emphasizes the importance of customer profiling, and provides a set of actionable reply strategies. Through data-driven precise communication and continuous follow-up, it helps foreign traders improve inquiry conversion rates and achieve business growth. The focus is on leveraging data insights to understand customer needs and tailor responses effectively, ultimately leading to increased sales and a stronger customer base.

01/04/2026 Logistics Encyclopedia
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