logistics analysis News

Data Tactics Boost ROI for Tiktok Pangle Ad Placements

This article delves into TikTok Pangle Brand Safety features, offering data-driven placement blocking strategies and refined testing methodologies to help advertisers optimize Pangle placement performance. It details how to exclude low-quality placements by analyzing collected data and how to improve conversion rates by categorizing and testing different placement types. The goal is to assist advertisers in maximizing the value of their Pangle placements. The article provides practical insights for improving ad performance and brand safety within the Pangle network.

12/31/2025 Logistics Industry Insights

Naver Shopping Ads See Higher ROI with Keyword Optimization

This article details how to leverage the negative keyword function in Naver Shopping Search Ads to analyze keyword click data. By accessing the ad management system, locating the target ad group, viewing detailed information, and analyzing keyword impressions, clicks, and costs, cross-border e-commerce sellers can effectively identify high-click, low-conversion keywords. Excluding these keywords allows for optimized ad spending and improved advertising effectiveness. This process helps maximize return on investment by focusing on keywords that drive actual sales rather than just clicks.

12/31/2025 Logistics Encyclopedia

Amazon Sellers Adopt Datadriven Strategies for Ecommerce Growth

This article delves into the data core of Amazon operations, emphasizing the importance of data-driven strategies. It details how to optimize operational strategies by analyzing impressions, conversion rates, advertising data, and fundamental data. Furthermore, it introduces methods for monitoring product traffic sources and competitor page ranking changes. The article also explains how to implement granular management to help sellers succeed in the Amazon marketplace. By leveraging data insights and precise execution, sellers can achieve significant improvements in visibility, sales, and overall performance.

12/30/2025 Logistics Industry Insights

OAG Report Highlights Global Aviation Industry Trends

The OAG October Aviation Industry Infographic Report presents key data on the global aviation market in a visual format. It analyzes Latin American capacity, popular US routes, global on-time performance, and the Middle Eastern market. The report aims to provide industry professionals with concise and intuitive market insights, helping to optimize operations, improve service quality, and expand market share. This visual summary offers a quick overview of the current state of the aviation industry and highlights important trends.

01/07/2026 Logistics Industry Insights

Indias Aviation Boom International Routes Expand As Competition Grows

The Indian international air travel market has flourished over the past decade, witnessing significant growth in seat capacity and a reshaped market landscape. Air India, IndiGo, and Emirates are leading the market. The UAE, Singapore, and Saudi Arabia are key international markets for Indian air travel, with the Middle East region gaining increasing importance. Looking ahead, the market presents both opportunities and challenges, requiring airlines to continuously innovate to navigate competition and capitalize on emerging trends.

01/07/2026 Logistics Industry Insights

TD Cowen Freight Index Points to Q1 Demand Slowdown

The TD Cowen-AFS Freight Index Q1 report indicates structural recovery signs in the spot market, pricing strategies, and LTL (Less-Than-Truckload) market, despite weak freight demand. Full Truckload faces overcapacity, and parcel shipping experiences intense competition. LTL pricing discipline may erode. Businesses need to monitor market dynamics and adjust strategies accordingly. This report highlights key trends in the freight market, including challenges in Full Truckload and parcel, while pointing to potential improvements in specific areas like LTL. Understanding these shifts is crucial for effective freight management.