Fresh Food Ecommerce Boosts Cold Chain Logistics Efficiency
The rapid growth of fresh produce e-commerce places higher demands on cold chain logistics. This paper explores how cold chain logistics companies can optimize fleet operations to conquer the 'last mile' and ensure the fresh delivery of produce, including addressing surging demand, streamlining route planning, enhancing customer experience, and adopting integrated solutions. The focus is on strategies for efficient delivery and maintaining product integrity throughout the cold chain, ensuring customer satisfaction in the competitive fresh produce e-commerce market.









