Common Xiaohongshu Marketing Mistakes Brands Should Avoid

Common Xiaohongshu Marketing Mistakes Brands Should Avoid

This article reveals 20 common “counterproductive operations” in Xiaohongshu marketing, covering strategic misjudgments, content errors, tactical deviations, and cognitive biases. It aims to help businesses avoid pitfalls and achieve effective growth. The article emphasizes the importance of long-term thinking, user-centricity, and data analysis. It recommends that companies enhance team awareness through professional training. By understanding these common mistakes and focusing on best practices, brands can significantly improve their Xiaohongshu marketing performance and drive sustainable growth.

12/30/2025 Logistics Industry Insights
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Russia Warns of Rising Fake Dairy Products Amid Price Surge

Russia Warns of Rising Fake Dairy Products Amid Price Surge

In 2025, the rate of dairy product counterfeiting in the Russian market soared to nearly 18%, a record high in recent years. Low-price retail channels have become the hardest hit areas for substandard dairy products. Consumers should be wary of low-price traps and choose reputable merchants and brands to protect their rights. The rise in fraud highlights significant food safety concerns and the vulnerability of consumers to deceptive pricing practices within the dairy sector.

02/05/2026 Logistics Industry Insights
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Shopify Guide Key Steps to Launch an Online Store

Shopify Guide Key Steps to Launch an Online Store

This article provides a comprehensive guide to setting up a Shopify store, covering the entire process from pre-launch preparations and store construction to operational promotion and customer service. It offers a one-stop resource to help entrepreneurs quickly get started with Shopify, build a successful online store, and realize their e-commerce dreams. It details the key steps and best practices for navigating the Shopify platform and achieving optimal results in the competitive online marketplace.

02/05/2026 Logistics Encyclopedia
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Ecommerce Sellers Warned Against Exploiting Huaweis Brand

Ecommerce Sellers Warned Against Exploiting Huaweis Brand

In cross-border e-commerce, some sellers attempt to promote child car seats by misusing keywords of popular brands like "Huawei." While this may attract traffic in the short term, it carries significant legal and platform rule risks. Compliant operation and respect for intellectual property are crucial for sustainable success in cross-border e-commerce. Such practices can lead to account suspension and legal repercussions. Building a reputable brand requires ethical marketing strategies and adherence to regulations.

02/05/2026 Customs Knowledge
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Vanuatu Adopts Revised Kyoto Convention to Boost Trade Efficiency

Vanuatu Adopts Revised Kyoto Convention to Boost Trade Efficiency

This paper discusses the implications of the Kyoto Protocol, particularly in the context of vulnerable nations like Vanuatu. Vanuatu, an island nation, faces significant challenges from climate change, making the Kyoto Protocol's goals of reducing greenhouse gas emissions highly relevant. Furthermore, the study explores the role of trade facilitation in promoting sustainable development and economic growth. The intersection of environmental agreements, national vulnerability, and efficient trade practices are examined to understand the complexities of global sustainability efforts.

02/05/2026 Customs Knowledge
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WCO Promotes Green Customs for Sustainable Textile Trade

WCO Promotes Green Customs for Sustainable Textile Trade

A WCO seminar explored leveraging the Harmonized System (HS) to identify environmentally friendly textiles at borders, promoting textile sustainability. The meeting focused on value chain transparency, industry practices, technological innovation, and standardization. It aimed to provide insights for building a greener HS system and supporting the global textile industry's transformation. Discussions centered on how HS codes can be better utilized to classify and track sustainable textiles, fostering a more environmentally responsible and transparent global textile trade.

02/05/2026 HS Code Query
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New Zealand Pushes WTO Trade Reforms for Transparency

New Zealand Pushes WTO Trade Reforms for Transparency

New Zealand submitted a proposal to the WTO to revise GATT Articles VIII and X. The proposal aims to reduce unnecessary trade barriers and lower trade costs by enhancing trade transparency, standardizing customs classification, and streamlining procedures. This initiative seeks to create a more equitable and efficient environment for global trade. The proposed revisions focus on measures that facilitate smoother cross-border transactions and promote predictability in international trade practices, ultimately contributing to increased trade flows and economic growth.

02/05/2026 Customs Knowledge
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Air Cargo Industry Adopts Magnetic Inspection for Safety Cost Efficiency

Air Cargo Industry Adopts Magnetic Inspection for Safety Cost Efficiency

Magnetic inspection of international air cargo is crucial to eliminate magnetic field interference that could impact flight safety and equipment. This paper delves into the necessity, standardized procedures, technical specifications, risk mitigation, and cost optimization strategies of magnetic inspection. Through case studies, it provides a comprehensive guide for businesses on air cargo magnetic inspection, ensuring compliance and minimizing potential hazards. The aim is to promote safer air transportation practices and prevent disruptions caused by magnetic anomalies in transported goods.

02/06/2026 Logistics Encyclopedia
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Understanding CIF Key to International Trade Costs

Understanding CIF Key to International Trade Costs

This article provides an in-depth analysis of the CIF trade term, clarifying its meaning, the responsibilities of both buyer and seller, the allocation of insurance liability, advantages, disadvantages, and application scenarios. By comparing CIF with other trade terms such as FOB, CFR, and DDP, it helps readers comprehensively understand CIF. This understanding enables better risk control and cost reduction in international trade. It emphasizes the importance of understanding CIF terms for effective international trade practices.

02/06/2026 Customs Knowledge
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Global Trade Committee Aims to Streamline Commerce

Global Trade Committee Aims to Streamline Commerce

To address international trade challenges, a Trade Facilitation Committee has been established to promote consultation, cooperation, and efficiency, ultimately enhancing global trade facilitation. The committee aims to streamline processes, reduce barriers, and foster a more seamless and efficient flow of goods and information across borders. By facilitating dialogue and collaboration among stakeholders, it seeks to identify and implement best practices to improve trade infrastructure and procedures, contributing to a more robust and inclusive global trading system.

02/06/2026 Customs Knowledge
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