This article unveils strategies for acquiring traffic from Amazon's "Highly Rated" entry point. First, you must meet the strict criteria for star rating and number of reviews. Then, leverage Sponsored Products (SP) ads, especially manual targeting campaigns, with high bids on core keywords. This aims to secure the top "Highly Rated" placements on the search results page, ultimately increasing product visibility and sales.
This article provides an in-depth analysis of Amazon Sponsored Display Video (SDV) ads, detailing their placement and display formats. It offers optimization tips and guidance on avoiding common pitfalls. The article emphasizes that by continuously optimizing key metrics, SDV video ads can effectively enhance brand awareness and drive product sales, making them an essential marketing tool for Amazon sellers. It highlights SDV as a powerful way to reach potential customers and boost conversions on the Amazon platform.
The cross-border e-commerce industry faces challenges, with layoffs and pressure on seller performance. This article analyzes the causes of the industry's difficulties and proposes ways to survive, such as precise operation and differentiated competition. Despite the challenges, the cross-border e-commerce industry still has development potential, with opportunities and challenges coexisting. Focusing on refined strategies and unique value propositions can help businesses navigate the current downturn and thrive in the long run.
Amazon is upgrading its video ads, allowing direct links to brand stores and sub-pages. This update aims to help sellers refine their operations, improve brand awareness, and boost sales. By enabling direct navigation to specific product pages or brand sections, Amazon empowers sellers to create more targeted and effective campaigns. This enhancement facilitates a more seamless shopping experience for customers and provides sellers with greater control over their brand presence and marketing strategies within the Amazon ecosystem.
After rapidly capturing the North American market with its low-price strategy, Pinduoduo's cross-border platform Temu is now targeting the African e-commerce market. Compared to Europe and North America, the African market offers immense potential but also presents significant challenges. It remains to be seen whether Temu can replicate its success in Africa and compete with rivals like SHEIN. This expansion and potential competition warrant close attention.
This article provides an in-depth analysis of key elements in building a robust Google Ads account structure, emphasizing the importance of campaigns and ad groups. It proposes a golden rule of differentiation based on key markets, products, keywords, and ad formats. By optimizing the account structure, businesses can more precisely target their audience, improve ad performance, and achieve increased inquiries and conversion rates. A well-structured account allows for better control, reporting, and ultimately, a higher return on investment for Google Ads campaigns.
Amazon's bullet points are being collapsed, leading to a perceived reduction in prime real estate for sellers. This article analyzes the importance of bullet points, explores the reasons behind Amazon's adjustment, and provides strategies for sellers. These include optimizing titles and images, streamlining bullet points, and emphasizing QA and reviews. The goal is to help sellers seize opportunities and improve listing conversion rates in a changing marketplace. By adapting to these changes, sellers can maintain and even improve their listing visibility and performance.
Amazon US now directly displays Review Ratings, marking a new era of transparency for sellers. This article analyzes the pros and cons of this policy and provides practical strategies for improving Listing ratings. These strategies include leveraging the Amazon Vine program, using the 'Request a Review' feature, and effectively addressing negative reviews. Furthermore, it reminds sellers to pay attention to Amazon's mandatory attribute requirements and Cases functionality. By proactively adapting to platform changes, sellers can enhance their competitiveness in the Amazon marketplace.
Amazon has released Listing scoring criteria, allowing sellers to self-check their product pages and understand Listing quality. Higher scores correlate with higher weight, better exposure, and improved conversion rates. Sellers can effectively improve their Listing scores by completing core attributes, optimizing keywords, enhancing image quality, and refining product descriptions. This proactive approach helps sellers understand areas for improvement and ultimately boost their product visibility and sales on the Amazon platform.
This article explores the operational challenges faced by Amazon sellers and introduces how Easoon Cross-border Agency Operations services help sellers break through growth bottlenecks and achieve profit leaps. Through case studies, it demonstrates Easoon Cross-border's significant achievements in increasing store GMV and rescuing slow-moving products. It also summarizes the key considerations for choosing an agency operations provider, providing a reference for Amazon sellers. It highlights the potential benefits of outsourcing Amazon operations to improve sales and efficiency.
