Google Ads Enhances ROI Tracking for Ecommerce Advertisers

Google Ads Enhances ROI Tracking for Ecommerce Advertisers

When e-commerce platforms connect with Google Ads, merchants face challenges such as misattribution in ROI tracking. This paper delves into these issues and provides solutions based on Google Ads technologies. These include leveraging GCLID, custom parameters, and server-side matching to achieve accurate merchant-level conversion tracking. This enhances advertising efficiency and improves merchant trust by providing a clearer understanding of the return on their ad spend.

12/29/2025 Logistics Industry Insights
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Ebay Australia Revises Seller Pricing and Tracking Policies

Ebay Australia Revises Seller Pricing and Tracking Policies

eBay Australia has introduced a new comparative pricing policy to help sellers optimize pricing strategies and improve the buyer experience. Simultaneously, accounts with a valid tracking rate below 95% will face delayed payouts. Sellers should proactively adapt to these policy changes by optimizing pricing strategies and improving their valid tracking rate to remain competitive in the market. This aims to create a better marketplace for both buyers and sellers by encouraging competitive pricing and reliable shipping.

12/30/2025 Logistics
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Thai Airways Cargo Expands Tracking and Service Options

Thai Airways Cargo Expands Tracking and Service Options

This article provides a comprehensive overview of Thai Airways' air cargo services, covering its route network, cargo tracking, airway bill number rules, exception handling, factors affecting transit time, customer service channels, special cargo transportation requirements, fee structure, and service network in China/Asia. It aims to offer a detailed air freight guide for import and export companies, cross-border e-commerce businesses, and individual users. This guide helps navigate Thai Airways cargo options and understand the logistics involved in shipping goods via air freight with Thai Airways.

12/30/2025 Airlines
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Global Airlines Adopt Stricter Cargo Tracking for Safety

Global Airlines Adopt Stricter Cargo Tracking for Safety

This article provides an in-depth analysis of the Standard Operating Procedure (SOP) for air cargo tracking devices. It aims to help stakeholders in the supply chain understand how to use these devices safely and compliantly, enhancing transparency and reliability in cargo transportation. The article details the SOP's scope, framework, key definitions, and the importance of airline equipment approval. Furthermore, it offers recommendations for the effective implementation of the SOP, ensuring proper usage and maximizing the benefits of cargo tracking technology.

01/16/2026 Logistics Encyclopedia
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DAT and Fourkites Partner to Improve Freight Tracking

DAT and Fourkites Partner to Improve Freight Tracking

DAT and FourKites have formed a strategic partnership to integrate FourKites' real-time tracking technology into the DAT freight network, enhancing supply chain visibility. This collaboration will provide shippers with more accurate freight tracking information, improve carrier operational efficiency, and drive the freight industry towards digital and intelligent transformation, ultimately increasing customer satisfaction. The integration aims to offer a comprehensive solution for improved transparency and control throughout the shipping process.

01/19/2026 Logistics
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CH Robinson Launches Global Supply Chain Tracking Tool

CH Robinson Launches Global Supply Chain Tracking Tool

C.H. Robinson introduced a commodity-level visibility solution for global clients, offering end-to-end supply chain visibility through advanced analytics and customized services. This solution empowers clients to accurately track goods, optimize order management, and gain real-time data insights. By providing enhanced visibility, the solution helps customers reduce costs, improve efficiency, and enhance customer service, effectively eliminating supply chain blind spots. It provides a comprehensive view of the entire supply chain, enabling proactive decision-making and improved overall performance.

01/22/2026 Logistics
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Jinheng Station Enhances Bill of Lading Tracking Efficiency

Jinheng Station Enhances Bill of Lading Tracking Efficiency

This paper details various methods for querying Jinheng Yard's Bill of Lading (B/L) number and provides practical strategies for handling unsuccessful inquiries. It analyzes the core value of B/L number inquiries in logistics management, along with common issues and solutions. Finally, it proposes suggestions for optimizing Jinheng Yard's B/L inquiry service to enhance customer experience, aiming to help companies achieve efficient logistics management. The focus is on improving accessibility and usability for a smoother and more effective tracking process.

01/23/2026 Document Interpretation
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JD Logistics Expands in Polands Crossborder Logistics Sector

JD Logistics Expands in Polands Crossborder Logistics Sector

JD Logistics is partnering with Polish retail giant Biedronka to accelerate its expansion in the European market. Facing increasing competition from rivals such as Cainiao and SF Express, the cross-border logistics market is becoming increasingly competitive. In the future, providing faster and more punctual logistics services, improving service quality, and enhancing operational efficiency will be key to success. This collaboration aims to strengthen JD Logistics' position amidst this intense competition and cater to the growing demand for efficient cross-border delivery solutions.

01/07/2026 Logistics
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