For Amazon new product launches, beginners often make four common advertising mistakes: rushing to optimize automatic campaigns, blindly negating keywords, underbidding, and blindly using broad targeting. A data-driven approach is crucial, extending the campaign duration, carefully negating keywords, and setting reasonable bids. Avoid hasty optimizations and focus on long-term performance analysis to effectively promote new products on Amazon.
Pinduoduo's Temu is poaching SHEIN employees with high salaries, triggering a talent war in the cross-border e-commerce sector. Temu aims to quickly improve operational efficiency and narrow the gap with SHEIN by attracting SHEIN's elite and widely recruiting cross-border e-commerce talent. However, Temu still faces significant challenges, and brand building is crucial for its long-term development.
ALAN identified the paradox of surplus supplies and logistical chaos during fire rescue efforts in Los Angeles. By empowering distribution centers, conducting precise needs assessments, and supporting long-term reconstruction, ALAN aims to improve rescue efficiency and prevent resource waste. The article calls for public donations to support these initiatives and contribute to the rebuilding of the disaster-stricken area.
Air freight rates from Shenzhen to Taiwan are influenced by multiple factors including economic recovery, inflation, capacity, and policies, showing a fluctuating upward trend. This trend is expected to continue in the short term, while long-term stability is possible. Businesses should closely monitor market dynamics, optimize logistics strategies, reduce costs, and strengthen risk management to navigate these changes effectively.
To avoid ineffective competition in independent site SEO, focus on building a long-term competitive advantage. This involves sharing genuine experiences instead of piecing together information, solving real problems rather than keyword stuffing, and continuously iterating and optimizing instead of seeking a one-time fix. Only through this approach can you truly stand out in the competitive landscape and achieve sustainable growth.
US imports increased by 10.3% year-on-year in April, but the impact of tariff policies may become apparent in May. Consumer goods imports showed strong growth, while capital goods were weak. Reduced US-China tariffs could stimulate short-term import growth, but long-term uncertainty remains. Businesses need to pay attention to policy changes and flexibly adjust their supply chain strategies.
When new products on Amazon experience slow sales, off-Amazon promotion isn't always the solution. This article analyzes the limitations of external promotion, emphasizing that product images and pricing are critical factors influencing new product sales. It suggests sellers adopt strategies such as optimizing product listings, differentiating themselves from competitors, and focusing on long-term operational strategies to achieve sustainable growth.
The Kizunavi Navigator 2026 CES Marketing Insight Conference focuses on brand breakthroughs and growth at CES. Through first-hand guest sharing, expert analysis, and practical case studies, the conference will help brands understand CES marketing trends, develop effective exhibition strategies, transform short-term buzz into long-term value, and master product trends in AI and emotional value, ultimately achieving brand growth.
TikTok Shop is implementing two-factor authentication in Indonesia and Thailand to enhance platform security. Sellers should pay close attention to official announcements and complete the setup promptly to avoid account restrictions and withdrawal limitations. Operating in compliance is crucial for long-term growth. Especially during the peak Chinese New Year season, proactively mitigating risks is essential to capitalize on market opportunities.
ONE believes the container shipping market's development next year is unpredictable. Three major concerns are spot freight rate collapse, pressure on long-term contract prices, and a large influx of new capacity. The market faces multiple challenges, including declining demand, freight rate pressure, and increased competition. Shipping companies need to be cautious and adjust their strategies flexibly to navigate these difficulties.
