Google Ads Key Steps for Effective Keyword Research

Google Ads Key Steps for Effective Keyword Research

This article details how to use Google Keyword Planner to research industry keywords, covering steps such as accessing the Keyword Planner, entering keyword information, and organizing keyword lists. By focusing on precise targeting, inputting relevant information, organizing data, and filtering keywords, you can identify keywords that bring value to your advertising, preventing wasted ad spend.

Amazon Upgrades Analytics for Better Keyword Targeting in Listings

Amazon Upgrades Analytics for Better Keyword Targeting in Listings

Amazon's Brand Analytics has been upgraded with the introduction of ASIN View, empowering sellers to precisely target listing keywords, optimize ad campaigns, and boost organic traffic conversion. This feature allows independent analysis of keyword impact on different ASINs, measurement of 'clicks without conversion' keywords, expansion of listing traffic keywords, and negation of ineffective keywords. This enables refined operations, ultimately leading to increased sales and improved performance on the Amazon platform. It provides granular insights for better decision-making and enhanced campaign effectiveness.

Healthy Traffic Strategies Revive Struggling Standalone Websites

Healthy Traffic Strategies Revive Struggling Standalone Websites

How can independent websites overcome the 'ten-year itch'? This article argues that building a healthy traffic structure is crucial. By analyzing seven major traffic sources, including direct traffic, organic search traffic, and backlinks, it emphasizes the importance of organic search and direct traffic. The article provides strategies for optimizing keywords, creating high-quality content, improving website structure, and leveraging overseas media outreach to help independent websites achieve long-term sustainable growth.

Amazon Seller Tool Boosts Traffic 10x for Keyword Growth

Amazon Seller Tool Boosts Traffic 10x for Keyword Growth

Seller Sprite introduces the "Expand Traffic Keywords" feature, helping Amazon sellers bulk-mine competitor traffic keywords and expand their keyword database. This feature supports batch queries, intelligent variant recognition, and multi-dimensional filtering, enabling sellers to quickly find high-conversion keywords, improve advertising performance, and achieve sales growth. It allows for efficient keyword discovery and optimization, leading to increased visibility and profitability on the Amazon platform.

LA and Long Beach Ports Hit Record Imports Amid Supply Chain Strain

LA and Long Beach Ports Hit Record Imports Amid Supply Chain Strain

The Ports of Los Angeles and Long Beach achieved record-breaking throughput in August, bucking trends and highlighting US consumer recovery and proactive retailer stocking. However, sluggish exports, supply chain pressures, and economic uncertainties remain significant challenges. To address these issues and seize opportunities, the ports need to optimize supply chain management, promote digital transformation, strengthen infrastructure construction, and deepen regional cooperation. Sustainable development hinges on effectively navigating these challenges and adapting to the evolving global trade landscape. The focus should be on resilience and efficiency to ensure long-term growth.

02/11/2026 Logistics
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Los Angeles and Long Beach Ports See September Surge Ahead of Holidays

Los Angeles and Long Beach Ports See September Surge Ahead of Holidays

The Ports of Los Angeles and Long Beach experienced record-breaking throughput in September, signaling a potentially strong holiday shopping season for retailers. The surge in imports reflects proactive inventory building by retailers, but also highlights challenges related to port congestion and capacity constraints. This report analyzes the drivers behind the throughput growth and proposes recommendations for improving port efficiency and optimizing the supply chain. The goal is to address these challenges and ensure sustainable growth for the retail sector during peak seasons and beyond.

02/11/2026 Logistics
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Port of Long Beach Deals Cargo Tracking System to Streamline Supply Chain

Port of Long Beach Deals Cargo Tracking System to Streamline Supply Chain

The Port of Long Beach has launched the 'Supply Chain Information Highway' initiative, aiming to enhance cargo tracking and visibility through free cargo visualization software developed in collaboration with UNCOMN. This project addresses the lack of supply chain transparency by integrating data and fostering collaboration. Utilizing secure technologies, it promises to improve supply chain efficiency and resilience, ultimately delivering more efficient and reliable services for global trade. The initiative focuses on providing better cargo visibility and streamlining operations within the port and its extended supply chain network.

01/19/2026 Logistics
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Port of Long Beach Approves Final EIR for Pier B Rail Expansion

Port of Long Beach Approves Final EIR for Pier B Rail Expansion

The Port of Long Beach released the final Environmental Impact Report for the Pier B On-Dock Rail Support Facility project. This project aims to enhance the port's rail capacity by constructing a new rail yard, reducing reliance on truck transportation, improving freight efficiency, and improving air quality. This initiative represents another significant step by the Port of Long Beach towards sustainable development. The project is expected to receive approval from the Harbor Commission, and the port will continue to keep the public informed about its progress.

SEO Strategy Single Keyword Focus Boosts Page Performance

SEO Strategy Single Keyword Focus Boosts Page Performance

An effective SEO keyword strategy should center around primary keywords, supplemented by secondary keywords to comprehensively cover the topic. This approach aims to improve page ranking and enhance user experience. By strategically incorporating relevant keywords throughout the content and meta descriptions, websites can attract targeted traffic and improve their visibility in search engine results pages. A well-defined keyword strategy is crucial for successful content marketing and overall SEO performance.

Amazon Sellers Boost Sales with Strategic Keyword Optimization

Amazon Sellers Boost Sales with Strategic Keyword Optimization

This article delves into the relationship between keywords and traffic on the Amazon platform, emphasizing the crucial role keywords play in boosting product visibility and sales. It analyzes the sources of keyword traffic and provides practical advice on optimizing titles, keywords, product images, and product descriptions. The aim is to help sellers increase traffic and sales in the new year by effectively leveraging keyword strategies and improving product discoverability on Amazon.