Common Xiaohongshu Marketing Mistakes Brands Should Avoid

Common Xiaohongshu Marketing Mistakes Brands Should Avoid

This article reveals 20 common “counterproductive operations” in Xiaohongshu marketing, covering strategic misjudgments, content errors, tactical deviations, and cognitive biases. It aims to help businesses avoid pitfalls and achieve effective growth. The article emphasizes the importance of long-term thinking, user-centricity, and data analysis. It recommends that companies enhance team awareness through professional training. By understanding these common mistakes and focusing on best practices, brands can significantly improve their Xiaohongshu marketing performance and drive sustainable growth.

12/30/2025 Logistics Industry Insights
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Sustainable Fuel Growth Stalls Due to Policy Gaps IATA

Sustainable Fuel Growth Stalls Due to Policy Gaps IATA

The International Air Transport Association (IATA) reports a slowdown in the production growth of Sustainable Aviation Fuel (SAF), highlighting policy missteps as a key obstacle. Mandatory measures in the EU and UK have proven counterproductive, leading to soaring costs. The report urges policymakers to adjust their approach, establishing long-term policy frameworks, providing financial incentives, and strengthening international collaboration to promote SAF production and adoption. This is crucial for achieving a green future for the aviation industry.

12/09/2025 Logistics Industry Insights
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Experts Share Strategies to Reduce Parcel Shipping Costs

Experts Share Strategies to Reduce Parcel Shipping Costs

With 40 years of experience, ShipMatrix expert Robert Persuit offers package delivery cost optimization solutions for businesses. Through data analysis and process improvements, ShipMatrix helps companies reduce shipping expenses and establish a sustainable cost control system, ultimately maximizing cost-effectiveness. They leverage their expertise to identify areas for improvement and implement strategies to minimize waste and streamline operations, leading to significant savings for their clients. Their approach focuses on creating long-term solutions for lasting impact.

01/07/2026 Logistics Industry Insights
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Hong Kong Company Registration Guide for Entrepreneurs

Hong Kong Company Registration Guide for Entrepreneurs

This article provides a comprehensive guide for entrepreneurs looking to register a company in Hong Kong, helping them avoid common pitfalls. It covers everything from the minimum requirements for company establishment and frequently encountered issues during the registration process, to post-incorporation operation and maintenance. The aim is to assist businesses in successfully establishing themselves in Hong Kong and expanding into international markets. The article emphasizes that compliant operation is the cornerstone of long-term business development.

01/07/2026 Customs Knowledge
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Amazon Tightens Seller Rules With 7day Account Health Deadline

Amazon Tightens Seller Rules With 7day Account Health Deadline

Amazon's Account Health Rating (AHR) has been significantly upgraded, introducing a scoring system and a "7-day deadline" warning. This article provides an in-depth interpretation of the new regulations and offers strategies to help sellers maintain account health and avoid deactivation. Compliance is key, and improving the buyer experience is crucial. Understanding the AHR and proactively addressing issues will be essential for sellers to navigate this new landscape and ensure long-term success on the platform.

01/16/2026 Logistics Industry Insights
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Comedians Turn to Taobao Livestreaming As Ecommerce Trend Grows

Comedians Turn to Taobao Livestreaming As Ecommerce Trend Grows

Comedian Li Dan's debut on Taobao live streaming marks an acceleration of comedians entering the live streaming e-commerce arena. Leveraging their inherent popularity and affability, comedians bring new vitality to live commerce, but also face challenges such as balancing product quality and professionalism. In the second half of live streaming e-commerce, content and quality remain the core competitiveness. The success hinges on authentic engagement and delivering value beyond mere entertainment, ensuring long-term consumer trust and satisfaction.

01/16/2026 Logistics Industry Insights
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US Rail Strike Avoided As Unions Back Labor Deal

US Rail Strike Avoided As Unions Back Labor Deal

The International Brotherhood of Electrical Workers (IBEW) in the United States has ratified a tentative labor agreement with freight rail companies, averting a potential rail strike. The agreement includes wage increases and improved working conditions. However, it still faces challenges such as approval from other unions, implementation of the agreement, and addressing long-term industry issues. The article advocates for building harmonious labor-management relations and offers insights for Chinese enterprises, emphasizing a people-oriented approach.

01/16/2026 Logistics
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Global Airline Profit Margins to Reach 39 by 2026

Global Airline Profit Margins to Reach 39 by 2026

The International Air Transport Association (IATA) forecasts stabilizing global airline profitability despite supply chain challenges, projecting a 3.9% net profit margin by 2026. The report highlights passenger and cargo volume growth, but notes that returns on invested capital remain below the cost of capital. The industry is calling for a rebalancing of the value chain, reduced regulatory burdens, and improved efficiency to enhance profitability and sustainability in the long term. This includes addressing infrastructure constraints and streamlining operational processes.

01/16/2026 Logistics Industry Insights
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Logistics Firms Prioritize Speed and Sustainability in Deliveries

Logistics Firms Prioritize Speed and Sustainability in Deliveries

Addressing the same-day/next-day delivery challenges in the retail industry, this paper proposes a profitable and sustainable logistics management solution. The solution leverages key elements such as intelligent demand forecasting, flexible transportation networks, efficient warehousing, last-mile optimization, and green logistics. By implementing these strategies, retailers can meet consumer speed expectations while ensuring profitability and long-term competitiveness. This approach aims to balance speed, cost-effectiveness, and environmental responsibility in the evolving retail landscape.

01/15/2026 Logistics
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Diesel Price Volatility Raises Logistics Costs Globally

Diesel Price Volatility Raises Logistics Costs Globally

Recent data indicates a slight increase in average U.S. diesel prices, although the yearly trend remains downward. Price fluctuations are influenced by factors such as supply and demand, geopolitics, and refining margins, posing challenges for cost control in the logistics industry. Looking ahead, new energy sources and sustainable development will be significant trends in the logistics sector. The industry needs to adapt to these changes to maintain competitiveness and reduce its environmental impact in the long run.

01/15/2026 Logistics
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