Amazon Ads 8 Key Fixes to Boost PPC Performance

Amazon Ads 8 Key Fixes to Boost PPC Performance

Amazon sellers often suffer from high advertising costs eroding their profits. This article provides 8 key self-check elements to improve ad performance and ensure every penny counts. These include optimizing your listing, leveraging automatic campaigns, adjusting keyword matching, negating irrelevant traffic, selecting long-tail keywords, launching video ads, tracking advertising data, and avoiding frequent tinkering. By focusing on these areas, sellers can significantly improve their ROI and reduce wasted ad spend on Amazon.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Boost Conversions by Balancing Organic and Paid Traffic

Amazon Sellers Boost Conversions by Balancing Organic and Paid Traffic

This article delves into the relationship between Amazon's organic conversion rate and advertising conversion rate. Addressing scenarios where advertising conversion rates are lower than organic, it offers specific optimization strategies. These include controlling advertising budgets, refining ad group settings, optimizing long-tail keywords, gradually increasing budgets, and adjusting keyword bids. The aim is to help sellers improve advertising performance and achieve revenue growth by enhancing ad efficiency and targeting the right audience effectively.

01/06/2026 Logistics Industry Insights
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Google Ranking Drops How to Diagnose and Recover

Google Ranking Drops How to Diagnose and Recover

Website ranking drops can stem from algorithm updates, competition, technical issues, or content problems. Diagnosis is crucial, involving identifying the root cause. Solutions include cleaning up bad backlinks, optimizing existing content, fixing technical errors, and submitting a reconsideration request to Google if penalized. Regular site audits are essential to monitor performance and identify potential issues early. Furthermore, consider seasonal trends and focus on long-tail keywords to maintain and improve search engine visibility.

01/05/2026 Logistics Encyclopedia
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Customs Classification Guide for Steel Products

Customs Classification Guide for Steel Products

This article discusses the classification methods of steel products in customs commodity classification, including seamless steel pipes, steel structures, screws, bolts, springs, and other steel products. Each product category has clear requirements for declaration, including name, use, material, and processing methods. Accurate classification and declaration help companies comply with regulations in international trade and enhance efficiency.

07/21/2025 Logistics Encyclopedia
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OZON Russias Topselling Summer Products Revealed

OZON Russias Topselling Summer Products Revealed

This article provides in-depth analysis of summer consumption trends on the Russian OZON e-commerce platform, offering product selection recommendations. It focuses on popular categories such as outdoor sports, water recreation, BBQ, and gardening. The article also highlights the importance of preparing for the back-to-school season. It emphasizes key considerations like early stock preparation, weather monitoring, and understanding consumer habits to help sellers seize opportunities and increase sales on OZON during the summer months.

12/31/2025 Logistics Industry Insights
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Long Acre Farms Airport New Yorks Hidden Aviation Gem

Long Acre Farms Airport New Yorks Hidden Aviation Gem

Long Acre Farms Airport (23NK), located in Macedon, New York, is a small aviation airport featuring a 2,000-foot grass runway, providing convenient aviation services for the local community and flight enthusiasts. Despite lacking reviews, it plays a significant role in aviation activities.

09/15/2025 Airport Codes
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Vietnams Vinh Long Airport Streamlines Air Freight and Customs

Vietnams Vinh Long Airport Streamlines Air Freight and Customs

This article provides an in-depth analysis of air freight operations and customs clearance procedures at Vinh Long Airport (XVL) in Vietnam. As a non-customs airport, goods imported and exported through XVL require clearance at other customs airports. The article details key elements of air freight operations, clearance requirements, and recommends using the West Coast Cargo's three-letter code lookup system and other practical tools to help businesses operate efficiently. It emphasizes the importance of understanding the specific requirements for handling cargo through a non-customs airport like XVL.

09/29/2025 Airport Codes
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LA and Long Beach Ports Implement Clean Truck Fee

LA and Long Beach Ports Implement Clean Truck Fee

The Clean Truck Fee is a charge levied by the Ports of Los Angeles and Long Beach to reduce air pollution, as part of the Clean Air Action Plan. This fee may be included in pick-up and delivery charges or listed separately. Flexport provides clear visibility of this fee, helping customers understand their transportation costs and support environmentally friendly shipping practices. The Clean Truck Fee contributes to cleaner air in the region by encouraging the use of cleaner trucks and technologies.

11/03/2025 Logistics Encyclopedia
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