South Koreas Ecommerce Firms Adapt Amid Data Security Fears
The Coupang data breach in South Korea's e-commerce market has triggered a user trust crisis. Local platforms like Gmarket, Naver Plus, and SSG.com are actively attracting Coupang's lost users and accelerating market share gains by leveraging differentiated membership benefit systems. Consumers' increased emphasis on data security and platform service differentiation is reshaping the landscape of the Korean e-commerce market. The focus is shifting towards platforms that prioritize user data protection and offer compelling value propositions through tailored membership programs.
